---
title: "Trend — 18/2 wire - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/18-2-wire/trend"
last_updated: "2026-08-08T11:00:37.955Z"
locale: en
meta:
  description: "Niche score 54/100 · $220K/yr market · 81K searches/yr · $32.52 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $220K/yr market · 81K searches/yr · $32.52 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 18/2 wire - Flapen"
---

# **18/2 wire**

**Worth a look**

Shows a sweet-spot price point ($32.52 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 42Growth 22Conversion 81Competition 60Returns 77Price range 69Avg price 95Brand share 64Review moat 61Quality gap 18

**Avg price**

**Incredible****$32.52**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$7.19–$130.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,077.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$220K**

$220K/yr · 81K searches

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend