---
title: "16x30x1 Air Filter — $720K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x30x1-air-filter"
last_updated: "2026-08-07T11:13:33.431Z"
locale: en
meta:
description: "Niche score 61/100 · $720K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $720K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "16x30x1 Air Filter — $720K/yr Amazon US Niche (2026) - Flapen"
---
# **16x30x1 air filter**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 63Conversion 87Competition 55Returns 98Price range 95Avg price 92Brand share 15Review moat 19Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$32.36–$91.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$720K**
$720K/yr · 136K searches
**Growth**
**Good****+40.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,941.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 16x30x1 air filter is a $720K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x30x1 air filter market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$789K–$1.1M**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 99%
**Open market**
**3%**
- Filterbuy43% - Filtrete30% - Simply12% - Filter King6% - BestAir3% - Aerostar3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +40.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x30x1-air-filter/trend)
## **Top 16x30x1 air filter search terms**
- **16x30x1 air filter**66K/yr+42.8%9.7% conv. - **air filter 16x30x1**16K/yr+51.2%7.8% conv. - **ac filter 16x30x1**7K/yr+74.0%4.9% conv. - **16 x 30 x 1 air filters for home**8K/yr-14.6%11.2% conv. - **furnace filters 16x30x1**5K/yr+40.9%3.5% conv. - **16x30x1 furnace filter**4K/yr+52.4%1.5% conv. - **16x30x1**5K/yr+30.8%11.5% conv. - **16 x 30 x 1 air filter**3K/yr+155.0%12.9% conv. - **furnace filter 16x30x1**4K/yr+65.5%1.4% conv. - **16x30 air filter**5K/yr+29.0%8.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/16x30x1-air-filter/search-terms)
## **Top 16x30x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$29K8%$58K12%$86K16%$115K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 16x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)**Filterbuy**$48.21**4.8★2,115 rev](https://www.amazon.com/dp/B00CJZ8628) [2**Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 15.81 x 29.81 x 0.81 in)**Filtrete**$45.02**4.7★6,265 rev](https://www.amazon.com/dp/B0DV6G5XZB) [3**Filterbuy 16x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)**Filterbuy**$58.12**4.7★51,098 rev](https://www.amazon.com/dp/B00CK01PH0) [4**Simply 16x30x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control**Simply**$51.53**4.7★53,363 rev](https://www.amazon.com/dp/B09RHM8JRK) [5**Simply 16x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control**Simply**$32.36**4.6★5,182 rev](https://www.amazon.com/dp/B09QZ3FX1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BestAir 16x30x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (15.75 x 29.75 x 0.75)**BestAir**$38.88**40 rev11mo ago](https://www.amazon.com/dp/B0FN9YYQQ2) [**Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 12-Pack (Actual Size 15.81 x 29.81 x 0.81 in)**Filtrete**$48.33**70 rev1y ago](https://www.amazon.com/dp/B0DWG3T27M) [**Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 15.81 x 29.81 x 0.81 in)**Filtrete**$45.02**6,265 rev1y ago](https://www.amazon.com/dp/B0DV6G5XZB) [**Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 29.81 x 0.81 in)**Filtrete**$39.71**627 rev1y ago](https://www.amazon.com/dp/B0DKY94YW5) [**BNX TruFilter 16x30x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10**BNX**$54.50**4 rev1y ago](https://www.amazon.com/dp/B0DK9XHV56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aerostar 16x30x1 MERV 8 High Efficiency Pleated Air Filter 4-Pack Electrostatic AC Furnace HVAC Replacement Captures Dust Pollen Pet Dander Mold Lint (15.75x29.75x0.75)**Aerostar**$34.49**4.5★**▲ 194%**](https://www.amazon.com/dp/B07F21JBZS) [**Simply 16x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control**Simply**$32.36**4.6★**▲ 178%**](https://www.amazon.com/dp/B09QZ3FX1D) [**BestAir 16x30x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (15.75 x 29.75 x 0.75)**BestAir**$38.88**4.1★**▲ 132%**](https://www.amazon.com/dp/B0FN9YYQQ2) [**Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 29.81 x 0.81 in)**Filtrete**$39.71**4.6★**▲ 121%**](https://www.amazon.com/dp/B0DKY94YW5) [**Filterbuy 16x30x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)**Filterbuy**$52.25**4.6★**▲ 66%**](https://www.amazon.com/dp/B00CJZA0C2)
**~~View all trending →~~**
## **What buyers say about 16x30x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**23%
*“Great filter - easy access”*
**Quality-Overall**23%
*“Nice quality”*
**Size-Overall**17%
*“Fits, works, voila”*
**Advertised Vs Actual Product**9%
*“Work as expected”*
**Assembly/Installation**5%
*“Easy to install”*
**Value For Money**5%
*“Great value”*
**Efficiency**5%
*“works well”*
**Ease Of Use**5%
*“Easy to change out”*
**Spray/Flow**2%
*“Great air flow”*
### **What buyers complain about **
**Size-Overall**33%
*“Does not fit”*
**Quality-Overall**17%
*“Bad quality product”*
**Value For Money**17%
*“Same price for 4 that it was for 6 three months ago”*
**Filtration**13%
*“Ok quality, less pleats and poorer quality than the ones I bought from Filterbuy that were made in the USA”*
### **Top return reasons **
**Size-Overall**74%
**Filtration**13%
**Compatibility-Overall**7%
**Value For Money**2%
**Advertised Vs Actual Product**1%
**Noise Level**1%
**Strength**1%
**Assembly/Installation**1%
**Functionality-Overall**1%
**Weight Heavy**1%
## **Common questions**
- **Is 16x30x1 air filter profitable to sell on Amazon United States?**
- The niche generates $720K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the 16x30x1 air filter niche?**
- 8 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 16x30x1 air filter?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for 16x30x1 air filter peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the 16x30x1 air filter niche?**
- Listings span $32.36–$91.27; the average listing price is $52.62 (sweet spot $15–$100). The average incumbent carries 14,942 reviews — the moat a new listing must climb.
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