---
title: "16x28x6 Furnace Filter — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x28x6-furnace-filter"
last_updated: "2026-08-07T15:56:14.602Z"
locale: en
meta:
description: "Niche score 52/100 · $50K/yr market · 11K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $50K/yr market · 11K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "16x28x6 Furnace Filter — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **16x28x6 furnace filter**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 12Growth 63Conversion 77Competition 13Returns 96Price range 95Avg price 89Brand share 0Review moat 46Quality gap 95
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Incredible****$40.53–$97.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$61.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,866.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$50K**
$50K/yr · 11K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 16x28x6 furnace filter is a $50K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x28x6 furnace filter market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$77K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#1,106**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- AIRx Filters59% - Filterbuy24% - filvita10% - Sikidink4% - Honeywell2%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +40.6% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x28x6-furnace-filter/trend)
## **Top 16x28x6 furnace filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AIRx Filters 16x28x6 Furnace Filter MERV 8 Compatible with Aprilaire 401 Easy Installation For Allergens Dust Pollen & Dander Control 2-Pack**AIRx Filters**$62.24**4.7★288 rev](https://www.amazon.com/dp/B0CFC234VV) [2**Filterbuy 16x28x6 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Pleated HVAC AC Furnace Filters for AprilAire Space-Gard 401 2400 & Lennox (Actual Size: 15.50 x 26.88 x 6.00)**Filterbuy**$77.21**4.6★19,747 rev](https://www.amazon.com/dp/B00NU5W71C) [3**AIRX FILTERS WICKED CLEAN AIR. 16x28x6 Air Filter MERV 13 Compatible with Aprilaire 401 Furnace Filter 2 Pack**AIRx Filters**$72.53**5.0★29 rev](https://www.amazon.com/dp/B0CF877376) [4**16x28x6 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design MERV 11 Durable AIr Filter Actual Size 16x27.13x5.88 (2-PACKS)**filvita**$69.89**3.0★1 rev](https://www.amazon.com/dp/B0GXV98Q6T) [5**AIRX FILTERS WICKED CLEAN AIR. 16x28x6 Air Filter MERV 11 Compatible with Aprilaire 401 Furnace Filter 1 Single Filter**AIRx Filters**$43.08**4.5★13 rev](https://www.amazon.com/dp/B0CF7N6JHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16x28x6 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design MERV 11 Durable AIr Filter Actual Size 16x27.13x5.88 (2-PACKS)**filvita**$69.89**1 rev3mo ago](https://www.amazon.com/dp/B0GXV98Q6T) [**16x28x6 MERV 11 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design Durable AIr Filter Actual Size 16x27.13x5.88(1-PACK)**filvita**$46.20**1 rev3mo ago](https://www.amazon.com/dp/B0GXV727WL) [**16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (1-Pack)**Sikidink**$47.41**6 rev6mo ago](https://www.amazon.com/dp/B0GFWBW63G) [**16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (2-Pack)**Sikidink**$76.26**6 rev6mo ago](https://www.amazon.com/dp/B0GFWN8NJ3) [**AIRx Filters 16x28x6 Furnace Filter MERV 8 Compatible with Aprilaire 401 Easy Installation For Allergens Dust Pollen & Dander Control 2-Pack**AIRx Filters**$62.24**288 rev2y ago](https://www.amazon.com/dp/B0CFC234VV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**16x28x6 MERV 11 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design Durable AIr Filter Actual Size 16x27.13x5.88(1-PACK)**filvita**$46.20**1.0★**▲ 215%**](https://www.amazon.com/dp/B0GXV727WL) [**16x28x6 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design MERV 11 Durable AIr Filter Actual Size 16x27.13x5.88 (2-PACKS)**filvita**$69.89**3.0★**▲ 214%**](https://www.amazon.com/dp/B0GXV98Q6T) [**16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (2-Pack)**Sikidink**$76.26**4.3★**▲ 212%**](https://www.amazon.com/dp/B0GFWN8NJ3) [**16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (1-Pack)**Sikidink**$47.41**4.3★**▲ 174%**](https://www.amazon.com/dp/B0GFWBW63G) [**AIRx Filters 16x28x6 Furnace Filter MERV 8 Pleated Air Filter Compatible with Aprilaire 401 For HVAC Systems Reduces Dust & Allergen Buildup 1-Pack**AIRx Filters**$40.53**4.8★**▲ 82%**](https://www.amazon.com/dp/B0CF87FQP4)
**~~View all trending →~~**
## **What buyers say about 16x28x6 furnace filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**30%
*“Quality filters”*
**Size-Overall**17%
*“The filters fit perfectly”*
**Quality-Overall**14%
*“the build quality felt excellent”*
**Assembly/Installation**6%
*“Installation:”*
**Ease Of Cleaning**5%
*“Great dust catcher”*
**Material Quality**3%
*“The filter material itself seems to be good quality”*
**Value For Money**3%
*“Great value filters”*
**Design-Overall**2%
*“this design actually makes a lot of sense”*
**Shape/Style**2%
*“so they hold their shape in the vertical space that I use them”*
**Advertised Vs Actual Product**2%
*“work as described”*
### **What buyers complain about **
**Compatibility-Overall**18%
*“Does not fit in my 2007 April aire 2400 housing”*
**Size-Overall**13%
*“Does not fit”*
**Ease Of Cleaning**13%
*“The old one looked pretty dirty”*
**Value For Money**8%
*“It is a little higher on the price point”*
### **Top return reasons **
**Size-Overall**60%
**Filtration**18%
**Compatibility-Overall**12%
**Advertised Vs Actual Product**3%
**Thickness**2%
**Assembly/Installation**1%
**Water Resistance**1%
**Durability**1%
**Certifications**1%
**Quality-Overall**1%
## **Common questions**
- **Is 16x28x6 furnace filter profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 16x28x6 furnace filter niche?**
- 5 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 16x28x6 furnace filter?**
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.7%.
- **What does it cost to enter the 16x28x6 furnace filter niche?**
- Listings span $40.53–$97.17; the average listing price is $61.36 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.
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