---
title: "Search terms — 16x25x1 air filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x25x1-air-filter/search-terms"
last_updated: "2026-08-08T13:07:48.077Z"
locale: en
meta:
  description: "Niche score 57/100 · $14.4M/yr market · 2.8M searches/yr · $35.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $14.4M/yr market · 2.8M searches/yr · $35.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — 16x25x1 air filter - Flapen"
---

# **16x25x1 air filter**

**Launch it**

A $14.4M/yr market growing +5.9% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 32Conversion 97Competition 35Returns 97Price range 95Avg price 95Brand share 6Review moat 12Quality gap 19

**Market size**

**Incredible****$14.4M**

$14.4M/yr · 2.8M searches

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$35.35**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.93–$48.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****28,437.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms