---
title: "16x25x1 Air Filter Merv 11 — $295K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x25x1-air-filter-merv-11"
last_updated: "2026-08-07T21:11:59.427Z"
locale: en
meta:
description: "Niche score 51/100 · $295K/yr market · 54K searches/yr. A deep review moat (17,093 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $295K/yr market · 54K searches/yr. A deep review moat (17,093 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "16x25x1 Air Filter Merv 11 — $295K/yr Amazon US Niche (2026) - Flapen"
---
# **16x25x1 air filter merv 11**
**Worth a look**
Shows searches that convert (13.9% search→purchase), but a deep review moat (17,093 avg reviews) keeps it on the watch list.
Market size 51Growth 44Conversion 96Competition 22Returns 96Price range 95Avg price 95Brand share 20Review moat 18Quality gap 19
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.93–$60.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$295K**
$295K/yr · 54K searches
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,092.54**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x25x1 air filter merv 11 is a $295K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x25x1 air filter merv 11 market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$236K–$314K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**2%**
- Filtrete27% - Amazon Basics26% - Filterbuy17% - Simply14% - Aerostar9% - BNX6% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +15.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x25x1-air-filter-merv-11/trend)
## **Top 16x25x1 air filter merv 11 search terms**
- **16x25x1 air filter merv 11**19K/yr+30.1%15.2% conv. - **merv 11 16x25x1**15K/yr+15.0%11.2% conv. - **16x25x1 merv 11**6K/yr+5.0%14.0% conv. - **furnace filters 16x25x1 merv 11**6K/yr-10.5%13.1% conv. - **16x25x1 furnace filter merv 11**4K/yr-7.7%9.7% conv. - **air filter 16x25x1 merv 11**3K/yr+35.2%15.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/16x25x1-air-filter-merv-11/search-terms)
## **Top 16x25x1 air filter merv 11 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$118K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)**Amazon Basics**$38.41**4.6★17,081 rev](https://www.amazon.com/dp/B088BX9LPC) [2**Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)**Filtrete**$41.82**4.8★25,454 rev](https://www.amazon.com/dp/B005GZ89WU) [3**Filterbuy 16x25x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)**Filterbuy**$42.33**4.7★1,049 rev](https://www.amazon.com/dp/B00CK037C6) [4**Simply 16x25x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$37.63**4.6★6,555 rev](https://www.amazon.com/dp/B09T1WJKF3) [5**Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)**Filtrete**$21.93**4.8★57,731 rev](https://www.amazon.com/dp/B004Q6D02E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BNX TruFilter 16x25x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7**BNX**$45.85**6,309 rev2y ago](https://www.amazon.com/dp/B0CDQXNGT3) [**Simply 16x25x1 Air Filter Merv 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$28.64**182 rev3y ago](https://www.amazon.com/dp/B0C15CV5GJ) [**Simply 16x25x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$37.63**6,555 rev4y ago](https://www.amazon.com/dp/B09T1WJKF3) [**Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)**Amazon Basics**$38.41**17,081 rev5y ago](https://www.amazon.com/dp/B088BX9LPC) [**Aerostar 16x25x1 MERV 11 Air Filter 4 Count ACTUAL SIZE (15.75 x 24.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Pet Dander Smoke & Allergies (MPR 1200 / FPR 7) Made in USA**Aerostar**$30.48**7,120 rev6y ago](https://www.amazon.com/dp/B07YXDXXJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 16x25x1 Air Filter Merv 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$28.64**4.6★**▲ 171%**](https://www.amazon.com/dp/B0C15CV5GJ) [**AIRx Filters 16x25x1 Air Furnace Filter MERV 11 Allergy Dust & Pet Dander(6-Pack) Pleated Replacement Filter HVAC AC Filter Made in USA (Actual Size: 15.50 x 24.50 x 0.75 in)**AIRx Filters**$52.88**4.7★**▲ 151%**](https://www.amazon.com/dp/B01B5BG5UQ) [**Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$31.89**4.7★**▲ 21%**](https://www.amazon.com/dp/B07G2HWJWC) [**Filterbuy 16x25x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)**Filterbuy**$42.33**4.7★**▲ 13%**](https://www.amazon.com/dp/B00CK037C6) [**Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)**Filtrete**$21.93**4.8★**▲ 11%**](https://www.amazon.com/dp/B004Q6D02E)
**~~View all trending →~~**
## **What buyers say about 16x25x1 air filter merv 11**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**29%
*“Very good quality filters”*
**Value For Money**24%
*“Decent price”*
**Quality-Overall**14%
*“Good quality, quick service”*
**Size-Overall**14%
*“Good fit”*
**Advertised Vs Actual Product**4%
*“do the job”*
**Assembly/Installation**1%
*“Easy to install”*
**Material Quality**1%
*“with a well-bonded pleated media that holds its shape once inserted”*
**Efficiency**1%
*“Works great”*
**Strength**1%
*“Very sturdy and good quality”*
**Ease Of Use**1%
*“easy choice”*
### **What buyers complain about **
**Filtration**31%
*“No filter”*
**Quality-Overall**13%
*“overall the quality was noticeably lower”*
**Size-Overall**11%
*“Does not fit properly”*
**Strength**11%
*“it does not feel sturdy or well made”*
**Value For Money**5%
*“I have found the more expensive filters don't do this”*
**Durability**5%
*“it just came apart”*
**Product Condition**3%
*“there was quite a few crushed spots on the outer filters”*
**Defective Material/Parts**3%
*“Item was damaged can't use it”*
**Thickness**3%
*“A bit thinner than similar product from Home Depot”*
**Noise Level**2%
*“He blamed it for ringing sound”*
### **Top return reasons **
**Size-Overall**75%
**Filtration**11%
**Compatibility-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**1%
**Defective Material/Parts**1%
**Certifications**1%
**Thickness**0%
**Quality-Overall**0%
**Thin**0%
## **Common questions**
- **Is 16x25x1 air filter merv 11 profitable to sell on Amazon United States?**
- The niche generates $295K/yr across 13 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 16x25x1 air filter merv 11 niche?**
- 7 brands and 39 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 16x25x1 air filter merv 11?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.8%.
- **When does demand for 16x25x1 air filter merv 11 peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 16x25x1 air filter merv 11 niche?**
- Listings span $21.93–$60.61; the average listing price is $39.25 (sweet spot $15–$100). The average incumbent carries 17,093 reviews — the moat a new listing must climb.
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