---
title: "16x24x1 Air Filter — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x24x1-air-filter"
last_updated: "2026-08-06T00:25:30.188Z"
locale: en
meta:
description: "Niche score 56/100 · $1.4M/yr market · 245K searches/yr · $41.82 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.4M/yr market · 245K searches/yr · $41.82 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "16x24x1 Air Filter — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **16x24x1 air filter**
**Launch it**
A $1.4M/yr market growing +16.9% this quarter with returns at 0.9% — clears our launch bar.
Market size 84Growth 46Conversion 96Competition 34Returns 96Price range 95Avg price 95Brand share 3Review moat 12Quality gap 19
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.82**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.14–$71.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 245K searches
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****28,753.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 16x24x1 air filter is a $1.4M/yr Amazon United States market (245K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Launch it — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x24x1 air filter market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Filtrete35% - Filterbuy30% - Simply22% - Aerostar10% - BNX2% - Colorfil1%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +16.9% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x24x1-air-filter/trend)
## **Top 16x24x1 air filter search terms**
- **16x24x1 air filter**100K/yr+32.1%13.1% conv. - **air filter 16x24x1**27K/yr+34.7%9.3% conv. - **16x24x1 furnace filter**32K/yr-25.8%11.6% conv. - **16 x 24 x 1 air filter**13K/yr+34.6%12.4% conv. - **furnace filters 16x24x1**15K/yr-14.7%11.0% conv. - **16x24x1**8K/yr+28.6%11.2% conv. - **furnace filter 16x24x1**9K/yr-25.3%13.9% conv. - **16 24 1 air filter**6K/yr+22.0%10.9% conv. - **ac filter 16x24x1**5K/yr+92.1%12.4% conv. - **air filters 16x24x1**5K/yr+9.3%16.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/16x24x1-air-filter/search-terms)
## **Top 16x24x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$68K10%$137K15%$205K20%$273K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply 16x24x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$33.90**4.7★53,363 rev](https://www.amazon.com/dp/B07XDBVGDH) [2**Filtrete 16x24x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 15.81x23.81x0.81 in)**Filtrete**$33.31**4.7★160,547 rev](https://www.amazon.com/dp/B07XB2F21Q) [3**Filterbuy 16x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.38 x 23.38 x 0.75)**Filterbuy**$37.24**4.7★51,098 rev](https://www.amazon.com/dp/B00CK01ON0) [4**Aerostar 16x24x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (15.75 x 23.75 x 0.75 ) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA**Aerostar**$35.43**4.7★2,251 rev](https://www.amazon.com/dp/B01CSWPX90) [5**Filterbuy 16x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.38 x 23.38 x 0.75)**Filterbuy**$35.25**4.7★4,066 rev](https://www.amazon.com/dp/B00CJZ8574)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filtrete 16x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 23.81 x 0.81 in)**Filtrete**$47.98**627 rev1y ago](https://www.amazon.com/dp/B0F9MCFBP3) [**BNX TruFilter 16x24x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10**BNX**$50.91**7,885 rev3y ago](https://www.amazon.com/dp/B0C6RKWQXK) [**Filtrete 16x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 23.68 x 0.81 in)**Filtrete**$47.38**25,454 rev4y ago](https://www.amazon.com/dp/B09YXNC17M) [**Colorfil 16x24x1 Air Filter (2-Pack) | Made in the USA | Color Changing | Remove Cat and Dog Odor | MERV 8 for Pet Hair Dander and Dust | 15.5x23.5x0.75 Exact Size**Colorfil**$37.43**622 rev4y ago](https://www.amazon.com/dp/B09XBYDTGT) [**Simply 16x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$27.14**5,182 rev4y ago](https://www.amazon.com/dp/B09QZ56F16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 16x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$27.14**4.6★**▲ 110%**](https://www.amazon.com/dp/B09QZ56F16) [**Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control**Simply**$31.89**4.7★**▲ 92%**](https://www.amazon.com/dp/B07G2HWJWC) [**Filtrete 16x24x1 Air Filter MERV 5 6-Pack AC Furnace Filters for Home HVAC MPR 300 Basic Dust Defense Removes Lint & Household Dust 3-Month Pleated Electrostatic (Actual Size 15.81x23.81x0.81 in)**Filtrete**$33.31**4.7★**▲ 52%**](https://www.amazon.com/dp/B07XB2F21Q) [**Aerostar 16x24x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (15.75 x 23.75 x 0.75 ) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA**Aerostar**$35.43**4.7★**▲ 49%**](https://www.amazon.com/dp/B01CSWPX90) [**Filtrete 16x24x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 23.68 x 0.81 in)**Filtrete**$47.38**4.8★**▲ 41%**](https://www.amazon.com/dp/B09YXNC17M)
**~~View all trending →~~**
## **What buyers say about 16x24x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great value”*
**Filtration**20%
*“Good filter for the money”*
**Size-Overall**19%
*“Fit great”*
**Quality-Overall**14%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“Work as advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“Works great”*
**Ease Of Cleaning**1%
*“Great dust catcher”*
**Assembly/Installation**1%
*“Easy to install”*
**Durability**1%
*“these hold out nicely”*
### **What buyers complain about **
**Size-Overall**28%
*“Not true to size”*
**Filtration**21%
*“Technician explained the filter did not provide enough support”*
**Strength**9%
*“a bit flimsy”*
**Quality-Overall**9%
*“Poor quality”*
**Advertised Vs Actual Product**6%
*“Deceptive size listings from this brand”*
**Thickness**3%
*“Cheap thin plastic at that”*
**Durability**2%
*“Does not last long”*
**Adhesion/Stickiness**2%
*“like the glue on the cardboard frame oozed onto each other”*
**Ease Of Use**1%
*“give me a hard time”*
**Ease Of Cleaning**1%
*“it was very dirty”*
### **Top return reasons **
**Size-Overall**79%
**Filtration**10%
**Compatibility-Overall**3%
**Value For Money**2%
**Advertised Vs Actual Product**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Functionality-Overall**0%
**Material Quality**0%
**Strength**0%
## **Common questions**
- **Is 16x24x1 air filter profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 16 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the 16x24x1 air filter niche?**
- 6 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 16x24x1 air filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Strength. The return rate is 0.9%.
- **When does demand for 16x24x1 air filter peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 16x24x1 air filter niche?**
- Listings span $27.14–$71.30; the average listing price is $41.82 (sweet spot $15–$100). The average incumbent carries 28,754 reviews — the moat a new listing must climb.
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