---
title: "16x20x1 Air Filter Merv 11 — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x20x1-air-filter-merv-11"
last_updated: "2026-08-07T12:39:00.365Z"
locale: en
meta:
description: "Niche score 52/100 · $177K/yr market · 36K searches/yr. A deep review moat (12,579 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $177K/yr market · 36K searches/yr. A deep review moat (12,579 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "16x20x1 Air Filter Merv 11 — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **16x20x1 air filter merv 11**
**Worth a look**
Shows searches that convert (12.7% search→purchase), but a deep review moat (12,579 avg reviews) keeps it on the watch list.
Market size 36Growth 51Conversion 95Competition 30Returns 95Price range 95Avg price 95Brand share 33Review moat 20Quality gap 21
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.98**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$25.49–$63.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$177K**
$177K/yr · 36K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,578.53**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x20x1 air filter merv 11 is a $177K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x20x1 air filter merv 11 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$156K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**11%**
- Filtrete23% - Filterbuy22% - Simply16% - BNX15% - Aerostar9% - Amazon Basics4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x20x1-air-filter-merv-11/trend)
## **Top 16x20x1 air filter merv 11 search terms**
- **16x20x1 air filter merv 11**16K/yr+33.3%13.0% conv. - **merv 11 16x20x1**9K/yr+44.8%9.4% conv. - **16x20x1 merv 11**5K/yr-6.0%11.1% conv. - **16x20x1 air filter merv 10**3K/yr-21.6%8.1% conv. - **furnace filters 16x20x1 merv 11**3K/yr-22.8%8.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/16x20x1-air-filter-merv-11/search-terms)
## **Top 16x20x1 air filter merv 11 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filtrete 16x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)**Filtrete**$25.49**4.8★57,731 rev](https://www.amazon.com/dp/B004QOPKVK) [2**BNX TruFilter 16x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7**BNX**$42.05**4.7★6,309 rev](https://www.amazon.com/dp/B0C1HT326C) [3**Simply 16x20x1 Air Filter Merv 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control**Simply**$38.23**4.6★6,555 rev](https://www.amazon.com/dp/B0BWFMMSQ2) [4**Filterbuy 16x20x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)**Filterbuy**$46.20**4.7★453 rev](https://www.amazon.com/dp/B00CK0363G) [5**Filterbuy 16x20x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 19.50 x 0.75)**Filterbuy**$36.94**4.6★23,863 rev](https://www.amazon.com/dp/B00CJZ9XWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16x20x1 MERV 11 Air Filter Quality AC/HVAC Furnace Filter1 Reusable ABS Frame + 4 Pack Replaceable Filter MediaBreathe Fresher and Cost-effective**LYJHKJ**$27.97**80 rev10mo ago](https://www.amazon.com/dp/B0FRM1GKVM) [**Clorox 16x20x1 Air Filter MERV 11 Pleated HVAC AC Furnace Air Filters for Dust Pollen and Pet Dander MPR 1000 & FPR 7 Pack of 4**Clorox Air Filters**$42.16**38 rev1y ago](https://www.amazon.com/dp/B0FDLD6DXZ) [**Honeywell 16x20x1 MERV 11 Allergen Reducer 11000 Electrostatic Pleated HVAC AC Furnace Air Filter (4-Pack) | Replacement Filter for Home Use | Made in USA**Honeywell**$38.54**549 rev1y ago](https://www.amazon.com/dp/B0DDVSKGZN) [**Simply 16x20x1 Air Filter MERV 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control**Simply**$31.81**182 rev2y ago](https://www.amazon.com/dp/B0D5J2PFN3) [**Qingzhug 16x20x1 MERV 11 (6-Pack) Pleated Air Filter (Actual Size: 15.75x19.75x0.75) MPR 1200 & FPR 7 Furnace Air Filters**Qingzhug**$36.31**121 rev2y ago](https://www.amazon.com/dp/B0D48BCN1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AIRx ALLERGY 16x20x1 MERV 11 Pleated Air Filter - Made in the USA - Box of 6**AIRx Filters**$52.93**4.8★**▲ 165%**](https://www.amazon.com/dp/B01ICSFK2Y) [**Qingzhug 16x20x1 MERV 11 (6-Pack) Pleated Air Filter (Actual Size: 15.75x19.75x0.75) MPR 1200 & FPR 7 Furnace Air Filters**Qingzhug**$36.31**4.6★**▲ 137%**](https://www.amazon.com/dp/B0D48BCN1J) [**Filtrete 16x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)**Filtrete**$50.02**4.8★**▲ 104%**](https://www.amazon.com/dp/B00002N6J9) [**Simply 16x20x1 Air Filter MERV 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x19.75x0.75) DUST Pet & Allergy Control**Simply**$31.81**4.6★**▲ 96%**](https://www.amazon.com/dp/B0D5J2PFN3) [**Filtrete 16x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)**Filtrete**$25.49**4.8★**▲ 47%**](https://www.amazon.com/dp/B004QOPKVK)
**~~View all trending →~~**
## **What buyers say about 16x20x1 air filter merv 11**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Best value”*
**Filtration**21%
*“This filter does a great job”*
**Size-Overall**15%
*“Good fit Arrived on time”*
**Quality-Overall**14%
*“Quality Filters at a Great Price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Basic does the job”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**1%
*“The durability is great”*
**Strength**1%
*“These are very sturdy”*
**Spray/Flow**1%
*“Easy to install good air flow”*
### **What buyers complain about **
**Filtration**22%
*“Terrible air filter”*
**Size-Overall**20%
*“Too big”*
**Quality-Overall**14%
*“Cheap quality”*
**Strength**11%
*“Very flimsy”*
**Value For Money**4%
*“Too expensive”*
**Thickness**3%
*“know that the filters that are the thickest are not the best for your furnace”*
**Durability**3%
*“Within a couple weeks theyre broken”*
**Adhesion/Stickiness**2%
*“No glue around edges”*
**Ease Of Use**2%
*“A real problem to use”*
**Functionality-Overall**2%
*“It doesnt make the job”*
### **Top return reasons **
**Size-Overall**79%
**Filtration**10%
**Compatibility-Overall**4%
**Value For Money**1%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Strength**1%
**Defective Material/Parts**1%
**Functionality-Overall**0%
**Certifications**0%
## **Common questions**
- **Is 16x20x1 air filter merv 11 profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 16x20x1 air filter merv 11 niche?**
- 12 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in 16x20x1 air filter merv 11?**
- Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for 16x20x1 air filter merv 11 peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 16x20x1 air filter merv 11 niche?**
- Listings span $25.49–$63.53; the average listing price is $38.98 (sweet spot $15–$100). The average incumbent carries 12,579 reviews — the moat a new listing must climb.
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