---
title: "Trend — 16x16x1 air filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x16x1-air-filter/trend"
last_updated: "2026-08-08T10:22:46.908Z"
locale: en
meta:
  description: "Niche score 57/100 · $974K/yr market · 206K searches/yr · $37.93 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $974K/yr market · 206K searches/yr · $37.93 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — 16x16x1 air filter - Flapen"
---

# **16x16x1 air filter**

**Launch it**

A $974K/yr market growing +9.1% this quarter with returns at 0.7% — clears our launch bar.

Market size 77Growth 36Conversion 95Competition 38Returns 97Price range 89Avg price 95Brand share 26Review moat 21Quality gap 18

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$37.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.93–$66.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$974K**

$974K/yr · 206K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,353.48**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend