---
title: "16x16x1 Air Filter — $974K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/16x16x1-air-filter"
last_updated: "2026-08-05T21:16:27.205Z"
locale: en
meta:
description: "Niche score 57/100 · $974K/yr market · 206K searches/yr · $37.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $974K/yr market · 206K searches/yr · $37.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "16x16x1 Air Filter — $974K/yr Amazon US Niche (2026) - Flapen"
---
# **16x16x1 air filter**
**Launch it**
A $974K/yr market growing +9.1% this quarter with returns at 0.7% — clears our launch bar.
Market size 77Growth 36Conversion 95Competition 38Returns 97Price range 89Avg price 95Brand share 26Review moat 21Quality gap 18
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$37.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.93–$66.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$974K**
$974K/yr · 206K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,353.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 16x16x1 air filter is a $974K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **16x16x1 air filter market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**42**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 95%
**Open market**
**7%**
- Filterbuy33% - Simply20% - Aerostar19% - Filtrete13% - BNX4% - Filter King3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/16x16x1-air-filter/trend)
## **Top 16x16x1 air filter search terms**
- **16x16x1 air filter**114K/yr+17.3%12.7% conv. - **air filter 16x16x1**24K/yr-10.0%10.5% conv. - **16 x 16 x 1 air filter**12K/yr-2.2%12.8% conv. - **16x16 air filter**10K/yr+14.8%10.6% conv. - **furnace filters 16x16x1**7K/yr+41.6%4.1% conv. - **16x16x1 furnace filter**8K/yr-18.2%2.9% conv. - **air filters 16x16x1**6K/yr+42.0%13.5% conv. - **16x16x1**5K/yr+20.8%11.2% conv. - **ac filter 16x16x1**4K/yr+67.1%13.4% conv. - **16 16 1 air filter**4K/yr+35.0%9.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/16x16x1-air-filter/search-terms)
## **Top 16x16x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$49K10%$97K15%$146K20%$195K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply 16x16x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control**Simply**$35.25**4.7★53,363 rev](https://www.amazon.com/dp/B07PRN21B3) [2**Filterbuy 16x16x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 15.75 x 0.75)**Filterbuy**$32.31**4.8★4,192 rev](https://www.amazon.com/dp/B00CJZ8240) [3**Filterbuy 16x16x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 15.75 x 0.75)**Filterbuy**$37.15**4.7★51,098 rev](https://www.amazon.com/dp/B00CK01L2O) [4**Filtrete 16x16x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.81 x 15.81 x 0.81 in)**Filtrete**$37.96**4.8★25,454 rev](https://www.amazon.com/dp/B0DLPWKP7F) [5**Aerostar 16x16x1 MERV 6 Pleated Air Filter AC Furnace Air Filter 6 Pack (Actual Size: 15 3/4x15 3/4x3/4)**Aerostar**$29.38**4.7★2,342 rev](https://www.amazon.com/dp/B0CN82KM25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simply 16x16x1 Air Filter MERV 8 MPR 600 2 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control**Simply**$24.83**7 rev1y ago](https://www.amazon.com/dp/B0DKPWRZKT) [**Filtrete 16x16x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.81 x 15.81 x 0.81 in)**Filtrete**$37.96**25,454 rev1y ago](https://www.amazon.com/dp/B0DLPWKP7F) [**Aerostar 16x16x1 MERV 6 Pleated Air Filter AC Furnace Air Filter 6 Pack (Actual Size: 15 3/4x15 3/4x3/4)**Aerostar**$29.38**2,342 rev2y ago](https://www.amazon.com/dp/B0CN82KM25) [**BNX TruFilter 16x16x1 Air Filter MERV 8 (6-Pack) - MADE IN USA Dust & Pet Defense Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5**BNX**$37.90**114 rev2y ago](https://www.amazon.com/dp/B0CMJVNVJR) [**BNX TruFilter 16x16x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7**BNX**$39.52**6,309 rev2y ago](https://www.amazon.com/dp/B0CMJV3YN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 16x16x1 Air Filter MERV 8 MPR 600 2 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control**Simply**$24.83**5.0★**▲ 114%**](https://www.amazon.com/dp/B0DKPWRZKT) [**Simply 16x16x1 Air Filter Merv 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x15.75x0.75) DUST Pet & Allergy Control**Simply**$37.26**4.6★**▲ 62%**](https://www.amazon.com/dp/B09RHMXCFT) [**Filterbuy 16x16x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 15.75 x 0.75)**Filterbuy**$35.82**4.6★**▲ 57%**](https://www.amazon.com/dp/B00CJZ9XC0) [**Aerostar 16x16x1 MERV 6 Pleated Air Filter AC Furnace Air Filter 6 Pack (Actual Size: 15 3/4x15 3/4x3/4)**Aerostar**$29.38**4.7★**▲ 51%**](https://www.amazon.com/dp/B0CN82KM25) [**Filter King 16x16x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 15.5 x .75)**Filter King**$61.75**4.7★**▲ 32%**](https://www.amazon.com/dp/B07G1C6R46)
**~~View all trending →~~**
## **What buyers say about 16x16x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good deal”*
**Filtration**20%
*“Great air filter”*
**Quality-Overall**19%
*“Good quality”*
**Size-Overall**16%
*“Perfect fit”*
**Advertised Vs Actual Product**10%
*“Product as advertised”*
**Efficiency**6%
*“Reliably performs well”*
**Maintenance And Repair**3%
*“Great product I change mine every 45 days”*
**Shape/Style**3%
*“in Good Shape”*
**Durability**1%
*“Durable, quality area, not smell”*
**Locally Manufactured**1%
*“being made in the USA is a plus”*
### **What buyers complain about **
**Size-Overall**33%
*“wrong size for my furnace”*
**Quality-Overall**25%
*“Extremely poor quality backing”*
**Smell**17%
*“Does not stop odors”*
**Assembly/Installation**17%
*“Haphazardly assembled and not correct items”*
**Strength**8%
*“Very flimsy backing”*
### **Top return reasons **
**Size-Overall**82%
**Filtration**7%
**Compatibility-Overall**4%
**Value For Money**1%
**Advertised Vs Actual Product**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Certifications**1%
**Water Resistance**1%
## **Common questions**
- **Is 16x16x1 air filter profitable to sell on Amazon United States?**
- The niche generates $974K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Launch it (57/100).
- **How competitive is the 16x16x1 air filter niche?**
- 10 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in 16x16x1 air filter?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.7%.
- **When does demand for 16x16x1 air filter peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 16x16x1 air filter niche?**
- Listings span $10.93–$66.83; the average listing price is $37.93 (sweet spot $15–$100). The average incumbent carries 11,353 reviews — the moat a new listing must climb.
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