---
title: "14/2 Romex 100 Feet — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/14-2-romex-100-feet"
last_updated: "2026-08-08T11:07:27.226Z"
locale: en
meta:
description: "Niche score 36/100 · $140K/yr market · 21K searches/yr · $70.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $140K/yr market · 21K searches/yr · $70.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "14/2 Romex 100 Feet — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **14/2 romex 100 feet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 16Conversion 86Competition 8Returns 79Price range 84Avg price 86Brand share 0Review moat 25Quality gap 14
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$70.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$54.77–$107.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$140K**
$140K/yr · 21K searches
**Review moat**
**Bad****4,653.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 14/2 romex 100 feet is a $140K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **14/2 romex 100 feet market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- CIRENKO39% - energeaster25% - Southwire20% - ARIZONA ELECTRICAL SOLUTIONS13% - YYOGEE2%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -18.4% search growth over the last 90 days.
600400Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/14-2-romex-100-feet/trend)
## **Top 14/2 romex 100 feet search terms**
- **14/2 romex 100 feet**14K/yr-21.0%10.8% conv. - **romex 14/2 100 ft**3K/yr-1.8%10.3% conv. - **14-2 romex 100 feet**3K/yr-19.2%14.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/14-2-romex-100-feet/search-terms)
## **Top 14/2 romex 100 feet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)**CIRENKO**$63.22**4.8★64 rev](https://www.amazon.com/dp/B0FGVF62JB) [2**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**4.6★586 rev](https://www.amazon.com/dp/B0D91CSVFK) [3**Southwire Romex Brand Simpull Solid Indoor 14/2 W/G NMB Cable 100ft Coil - SW# 28827423**Southwire**$70.68**4.8★16,859 rev](https://www.amazon.com/dp/B000BQKBXY) [4**100 Feet 14/2 Type NM-B Copper Electronic Wire #14 AWG 2 Conductors with Ground Insulated Jacket White**ARIZONA ELECTRICAL SOLUTIONS**$68.71**4.8★335 rev](https://www.amazon.com/dp/B0C5FC1KJZ) [5**Southwire Non-Metallic Building Wire**Southwire**$107.26**4.8★16,859 rev](https://www.amazon.com/dp/B000LNOJVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YYOGEE 14/2 NM-B Wire with Ground 100 FT 14 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 14 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (White)**YYOGEE**$67.18**75 rev9mo ago](https://www.amazon.com/dp/B0FY71PF86) [**CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)**CIRENKO**$63.22**64 rev1y ago](https://www.amazon.com/dp/B0FGVF62JB) [**75 FT 14/2 NM-B Copper Wire #14 AWG 2 Conductors with Ground White Jacket**ARIZONA ELECTRICAL SOLUTIONS**$54.77**58 rev1y ago](https://www.amazon.com/dp/B0DG1XBFHN) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**586 rev2y ago](https://www.amazon.com/dp/B0D91CSVFK) [**100 Feet 14/2 Type NM-B Copper Electronic Wire #14 AWG 2 Conductors with Ground Insulated Jacket White**ARIZONA ELECTRICAL SOLUTIONS**$68.71**335 rev3y ago](https://www.amazon.com/dp/B0C5FC1KJZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CIRENKO 14/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (White Jacket)**CIRENKO**$63.22**4.8★**▲ 95%**](https://www.amazon.com/dp/B0FGVF62JB) [**YYOGEE 14/2 NM-B Wire with Ground 100 FT 14 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 14 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (White)**YYOGEE**$67.18**4.8★**▲ 42%**](https://www.amazon.com/dp/B0FY71PF86) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**4.6★**▲ 15%**](https://www.amazon.com/dp/B0D91CSVFK) [**Southwire 13054226 14/2 UF W/G Hundred Wire Gray Hundred Ft**Southwire**$67.34**4.7★**— 9%**](https://www.amazon.com/dp/B000BPEQCC) [**75 FT 14/2 NM-B Copper Wire #14 AWG 2 Conductors with Ground White Jacket**ARIZONA ELECTRICAL SOLUTIONS**$54.77**4.9★**▼ 26%**](https://www.amazon.com/dp/B0DG1XBFHN)
**~~View all trending →~~**
## **What buyers say about 14/2 romex 100 feet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**40%
*“Excellent price”*
**Quality-Overall**29%
*“Good quality”*
**Advertised Vs Actual Product**11%
*“as advertised”*
**Ease Of Use**6%
*“easy to use”*
**Efficiency**6%
*“Works fine”*
**Material Quality**1%
*“Great wire and material”*
**Flexibility**1%
*“Because it's 14ga it is easy to bend and twist together”*
**Connectivity-Overall**1%
*“all connects are working great”*
**Compatibility-Overall**1%
*“worked well for my application”*
**Color**1%
*“Good wire, is now color coded and shows manufactured date on wire”*
### **What buyers complain about **
**Quality-Overall**18%
*“Garbage, Don't Buy”*
**Advertised Vs Actual Product**14%
*“Very RISKY, Wire size misleading”*
**Ease Of Use**11%
*“Hard to strip”*
**Metal Quality**7%
*“i should have ordered more when copper was cheap”*
**Value For Money**7%
*“at a better price”*
**Thickness**7%
*“the wire is thin”*
**Size-Overall**7%
*“wire was significantly shorter than the advertised 100ft”*
**Thin**7%
*“Seemingly ultra thin”*
**Material Quality**7%
*“Jacket is like a hard plastic hard to strip”*
**Flexibility**7%
*“Stiff”*
### **Top return reasons **
**Value For Money**25%
**Advertised Vs Actual Product**18%
**Size-Overall**17%
**Functionality-Overall**7%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Product Condition**4%
**Defective Material/Parts**3%
**Thin**3%
**Measurement/Reading Accuracy**2%
## **Common questions**
- **Is 14/2 romex 100 feet profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 14/2 romex 100 feet niche?**
- 5 brands and 54 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 14/2 romex 100 feet?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.8%.
- **What does it cost to enter the 14/2 romex 100 feet niche?**
- Listings span $54.77–$107.26; the average listing price is $70.49 (sweet spot $15–$100). The average incumbent carries 4,653 reviews — the moat a new listing must climb.
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