---
title: "13w 120v 60hz Light Bulb — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/13w-120v-60hz-light-bulb"
last_updated: "2026-08-08T18:23:25.925Z"
locale: en
meta:
description: "Niche score 45/100 · $81K/yr market · 52K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $81K/yr market · 52K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "13w 120v 60hz Light Bulb — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **13w 120v 60hz light bulb**
**Skip it**
Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 18Conversion 87Competition 40Returns 71Price range 56Avg price 77Brand share 52Review moat 47Quality gap 32
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.66**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.27–$23.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,832.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 52K searches
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 13w 120v 60hz light bulb is a $81K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **13w 120v 60hz light bulb market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$94K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**19%**
- UNITEDLUX23% - Barfelty15% - Xtricity15% - SLEEKLIGHTING11% - Arsmrau11% - UGOODIS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
1K750Black Friday '24 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/13w-120v-60hz-light-bulb/trend)
## **Top 13w 120v 60hz light bulb search terms**
- **13w 120v 60hz light bulb**18K/yr-6.3%9.2% conv. - **13 watt light bulbs**12K/yr-28.1%4.9% conv. - **13w 120vac 60hz 220ma**6K/yr-4.4%11.3% conv. - **13w light bulb**6K/yr+6.4%4.4% conv. - **e170906 light bulb**4K/yr-13.2%4.1% conv. - **tospo 13w 120v/60hz 210ma 2700k 900 lumens bulb**3K/yr-15.7%21.2% conv. - **helical 13w 120vac 60hz**3K/yr-39.4%9.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/13w-120v-60hz-light-bulb/search-terms)
## **Top 13w 120v 60hz light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UNITEDLUX 13Watt T2 Spiral CFL GU24 2 Prong Light Bulb Base 2700K 900lm 120v 60Hz Light Bulb- Mini Twist Lock Spiral -Self Ballasted Compact Fluorescent Soft White Pack of 3**UNITEDLUX**$13.94**4.6★482 rev](https://www.amazon.com/dp/B0CRH36SDG) [2**Barfelty CFL Light Bulbs E26 Base T2 Spiral 13Watt (60Watt Equivalent) Soft White 2700K 900lm Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted CFL Bulbs Pack of 2**Barfelty**$12.84**4.4★224 rev](https://www.amazon.com/dp/B0DLWY3M3H) [3**Xtricity Compact Fluorescent Light Bulbs T2 Spiral E26 Base (4 Pack)**Xtricity**$19.31**4.6★5,832 rev](https://www.amazon.com/dp/B071SB6K15) [4**SLEEKLIGHTING GU24 13W T2 Spiral CFL Light Bulb 2700K Warm White 2-Prong**SLEEKLIGHTING**$23.66**4.6★3,860 rev](https://www.amazon.com/dp/B01AX2IACO) [5**Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)**Arsmrau**$11.97**4.4★71 rev](https://www.amazon.com/dp/B0FCS6BR7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office**evelor**$9.64**1,449 rev10mo ago](https://www.amazon.com/dp/B0FPXB28DW) [**UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)**UGOODIS**$13.91**71 rev11mo ago](https://www.amazon.com/dp/B0FL7476MW) [**UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)**UGOODIS**$12.72**97 rev11mo ago](https://www.amazon.com/dp/B0FL77ZX1S) [**Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)**Arsmrau**$11.97**71 rev1y ago](https://www.amazon.com/dp/B0FCS6BR7S) [**Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)**Arsmrau**$13.91**83 rev1y ago](https://www.amazon.com/dp/B0FCSFKP29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)**UGOODIS**$13.91**4.7★**▲ 129%**](https://www.amazon.com/dp/B0FL7476MW) [**KOR (4 Pack) 13 Watt Mini Spiral - GU24 Base - (60W Equivalent) - T2 Mini-Twist - CFL Light Bulb (Cool White (4100K) CFL)**KOR**$20.65**4.6★**▲ 124%**](https://www.amazon.com/dp/B073ZKTMZ9) [**SLEEKLIGHTING GU24 13W T2 Spiral CFL Light Bulb 5000K Daylight 2-Prong**SLEEKLIGHTING**$23.53**4.6★**▲ 74%**](https://www.amazon.com/dp/B07M8P4HTJ) [**UGOODIS GU24 13Watt 2700K 900lm CFL Light Bulbs T3 Spiral Gu24 Base 2 Prong (60W Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (2 Pack)**UGOODIS**$12.72**4.4★**▲ 72%**](https://www.amazon.com/dp/B0FL77ZX1S) [**Arsmrau E26 Base 13W 2700K 900lm CFL Light Bulbs T2 Spiral (60Watt Equivalent) Soft White Compact Fluorescent Light Bulbs UL Approved 120v 60Hz Self Ballasted Indoor Use (3 Pack)**Arsmrau**$13.91**4.7★**▲ 56%**](https://www.amazon.com/dp/B0FCSFKP29)
**~~View all trending →~~**
## **What buyers say about 13w 120v 60hz light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**37%
*“Bright lights”*
**Value For Money**15%
*“Great Value”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Bulb Flicker/Dimming/Color**7%
*“Great light bulbs”*
**Quality-Overall**7%
*“good light quality”*
**Efficiency**4%
*“Nice and efficient”*
**Size-Overall**4%
*“Great fit”*
**Assembly/Installation**3%
*“Easy installation”*
**Durability**2%
*“The bulbs are durable”*
**Color**1%
*“great color”*
### **What buyers complain about **
**Brightness/Shine/Glow**18%
*“Not very bright”*
**Bulb Flicker/Dimming/Color**18%
*“one is flickering”*
**Durability**13%
*“Short lifespan”*
**Quality-Overall**11%
*“thus, an apparent lack of good quality control by the manufacturer”*
**Size-Overall**4%
*“Too Small”*
**Defective Material/Parts**4%
*“2 bulbs are broken”*
**Functionality-Overall**4%
*“These bulbs would not work”*
**Color**4%
*“kinda disappointed, they said soft white, it is clearly a yellow tint”*
**Noise Level**3%
*“Buzzing sounds, returned”*
**Smell**2%
*“smells like something burning”*
### **Top return reasons **
**Size-Overall**34%
**Bulb Flicker/Dimming/Color**15%
**Brightness/Shine/Glow**13%
**Color**12%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Socket/Port/Plug**1%
## **Common questions**
- **Is 13w 120v 60hz light bulb profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 13w 120v 60hz light bulb niche?**
- 10 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 13w 120v 60hz light bulb?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 2.2%.
- **When does demand for 13w 120v 60hz light bulb peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 13w 120v 60hz light bulb niche?**
- Listings span $8.27–$23.66; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 1,833 reviews — the moat a new listing must climb.
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