---
title: "13/64 Drill Bit — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/13-64-drill-bit"
last_updated: "2026-08-08T08:46:55.176Z"
locale: en
meta:
  description: "Niche score 48/100 · $35K/yr market · 17K searches/yr · $11.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $35K/yr market · 17K searches/yr · $11.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "13/64 Drill Bit — $35K/yr Amazon US Niche (2026) - Flapen"
---

# **13/64 drill bit**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 24Conversion 99Competition 47Returns 98Price range 38Avg price 44Brand share 61Review moat 50Quality gap 33

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,482.95**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.26**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.51–$22.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 17K searches

According to Flapen's Amazon United States niche tracking, 13/64 drill bit is a $35K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **13/64 drill bit market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–4K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$34K–$45K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**18.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#215**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**95%**</dd>

<dt>**Sponsored**</dt><dd>**64%**</dd>

<dt>**Out of stock**</dt><dd>**3.1%**</dd>

<dt>**Avg brand age**</dt><dd>**75 months**</dd>

<dt>**Avg seller age**</dt><dd>**174 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**68%**

Top 20: 100%

**Top-5 click share**

**57%**

Top 20: 98%

**Open market**

**23%**

- Bosch21% - Drill Hulk15% - Yellow Paw12% - BECOLLO11% - SALI9% - Narwhal9%

## **Demand**

Weekly Amazon search volume, last 19 weeks — -1.7% search growth over the last 90 days.

400300Spike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/13-64-drill-bit/trend)

## **Top 13/64 drill bit products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![13/64-Inch Cobalt Steel M35 Jobber Length Twist Drill Bits for Hard Metal Stainless Steel Pack of 12](https://m.media-amazon.com/images/I/41QOg26SIDL.jpg)**13/64-Inch Cobalt Steel M35 Jobber Length Twist Drill Bits for Hard Metal Stainless Steel Pack of 12**Drill Hulk**$22.18**4.6★2,855 rev](https://www.amazon.com/dp/B09C6HJ31Q) [2![Bosch CO2140 13/64 in. x 3-5/8 in. Cobalt Drill Bit](https://m.media-amazon.com/images/I/21ABAaGAUjL.jpg)**Bosch CO2140 13/64 in. x 3-5/8 in. Cobalt Drill Bit**Bosch**$6.41**4.7★8,069 rev](https://www.amazon.com/dp/B000AEULUU) [3![13/64 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 13/64 Diameter & Total Length of 3 with Working Length of 2 Easily Drill Into Metal Steel & Aluminum](https://m.media-amazon.com/images/I/41IA-hzvDiL.jpg)**13/64 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 13/64 Diameter & Total Length of 3 with Working Length of 2 Easily Drill Into Metal Steel & Aluminum**Yellow Paw**$7.92**4.5★1,581 rev](https://www.amazon.com/dp/B0DK42BF3Y) [4![Narwhal 13/64 Inch Cobalt Drill Bits (13 Pack - Industrial Grade M35 Cobalt) 3-1/2 Inch Length & 135 Degree Split Point for Drilling Into Metal Hardened & Stainless Steel Cast Iron & More!](https://m.media-amazon.com/images/I/51LmqrQw2zL.jpg)**Narwhal 13/64 Inch Cobalt Drill Bits (13 Pack - Industrial Grade M35 Cobalt) 3-1/2 Inch Length & 135 Degree Split Point for Drilling Into Metal Hardened & Stainless Steel Cast Iron & More!**Narwhal**$17.48**4.4★950 rev](https://www.amazon.com/dp/B0DLH7SHVT) [5![Drill America - KFD13/64P12 13/64 High Speed Steel Black & Gold KFD Split Point Drill Bit (Pack of 12) KFD Series](https://m.media-amazon.com/images/I/41KjsZCW-mL.jpg)**Drill America - KFD13/64P12 13/64 High Speed Steel Black & Gold KFD Split Point Drill Bit (Pack of 12) KFD Series**Drill America**$15.99**4.7★761 rev](https://www.amazon.com/dp/B00FXN2F02)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![13/64 Inch Cobalt Drill Bit Set HSS M35 Industrial Grade TiAlN Coated](https://m.media-amazon.com/images/I/41UeDMKYRYL.jpg)**13/64 Inch Cobalt Drill Bit Set HSS M35 Industrial Grade TiAlN Coated**Miskamro**$8.17**42 rev2mo ago](https://www.amazon.com/dp/B0GT3HD5B8) [![RCINDUS (15PCS) 13/64 Cobalt Drill Bit HSS M35 Metal Drill Bits for Steel Stainless Steel Cast Iron Hard Plastic and Wood](https://m.media-amazon.com/images/I/51T0atcBlzL.jpg)**RCINDUS (15PCS) 13/64 Cobalt Drill Bit HSS M35 Metal Drill Bits for Steel Stainless Steel Cast Iron Hard Plastic and Wood**RCINDUS**$17.97**825 rev7mo ago](https://www.amazon.com/dp/B0G4VW2MV2) [![METALLIXITY Drill Bit (13/64) 2pcs 4241 High-Speed Steel Straight Shank Gold Finish 118 for Wood Plastic Iron Copper Aluminum Low Soft Metal](https://m.media-amazon.com/images/I/31817VdRLaL.jpg)**METALLIXITY Drill Bit (13/64) 2pcs 4241 High-Speed Steel Straight Shank Gold Finish 118 for Wood Plastic Iron Copper Aluminum Low Soft Metal**METALLIXITY**$5.44**38 rev8mo ago](https://www.amazon.com/dp/B0G4LV3D9H) [![PATIKIL 13/64 Drill Bit Jobber Straight Shank M2 High-Speed Steel 135 Gold Finish for Stainless Steel Hard Metal - 2 Pack](https://m.media-amazon.com/images/I/31RbZmYFYZL.jpg)**PATIKIL 13/64 Drill Bit Jobber Straight Shank M2 High-Speed Steel 135 Gold Finish for Stainless Steel Hard Metal - 2 Pack**PATIKIL**$5.49**69 rev8mo ago](https://www.amazon.com/dp/B0G4C85HN2) [![13/64 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 13/64 Diameter & Total Length of 3 with Working Length of 2 Easily Drill Into Metal Steel & Aluminum](https://m.media-amazon.com/images/I/41IA-hzvDiL.jpg)**13/64 Inch Drill Bit (3 Pack) Industrial Grade M35 Cobalt Titanium Aluminum Nitrite - 13/64 Diameter & Total Length of 3 with Working Length of 2 Easily Drill Into Metal Steel & Aluminum**Yellow Paw**$7.92**1,581 rev1y ago](https://www.amazon.com/dp/B0DK42BF3Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RCINDUS (15PCS) 13/64 Cobalt Drill Bit HSS M35 Metal Drill Bits for Steel Stainless Steel Cast Iron Hard Plastic and Wood](https://m.media-amazon.com/images/I/51T0atcBlzL.jpg)**RCINDUS (15PCS) 13/64 Cobalt Drill Bit HSS M35 Metal Drill Bits for Steel Stainless Steel Cast Iron Hard Plastic and Wood**RCINDUS**$17.97**4.6★**▲ 272%**](https://www.amazon.com/dp/B0G4VW2MV2) [![13/64 Inch Cobalt Drill Bit Set HSS M35 Industrial Grade TiAlN Coated](https://m.media-amazon.com/images/I/41UeDMKYRYL.jpg)**13/64 Inch Cobalt Drill Bit Set HSS M35 Industrial Grade TiAlN Coated**Miskamro**$8.17**4.3★**▲ 270%**](https://www.amazon.com/dp/B0GT3HD5B8) [![METALLIXITY Drill Bit (13/64) 2pcs 4241 High-Speed Steel Straight Shank Gold Finish 118 for Wood Plastic Iron Copper Aluminum Low Soft Metal](https://m.media-amazon.com/images/I/31817VdRLaL.jpg)**METALLIXITY Drill Bit (13/64) 2pcs 4241 High-Speed Steel Straight Shank Gold Finish 118 for Wood Plastic Iron Copper Aluminum Low Soft Metal**METALLIXITY**$5.44**4.3★**▲ 231%**](https://www.amazon.com/dp/B0G4LV3D9H) [![PATIKIL 13/64 Drill Bit Jobber Straight Shank M2 High-Speed Steel 135 Gold Finish for Stainless Steel Hard Metal - 2 Pack](https://m.media-amazon.com/images/I/31RbZmYFYZL.jpg)**PATIKIL 13/64 Drill Bit Jobber Straight Shank M2 High-Speed Steel 135 Gold Finish for Stainless Steel Hard Metal - 2 Pack**PATIKIL**$5.49**4.6★**▲ 226%**](https://www.amazon.com/dp/B0G4C85HN2) [![Drill America 13/64 Quick Change Cobalt Drill Bit with Hex Shank COHEX Series](https://m.media-amazon.com/images/I/3147KbKzv7L.jpg)**Drill America 13/64 Quick Change Cobalt Drill Bit with Hex Shank COHEX Series**Drill America**$5.36**4.5★**▲ 149%**](https://www.amazon.com/dp/B0BTTRBMY5)

**~~View all trending →~~**

## **What buyers say about 13/64 drill bit**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Pretty good bits”*

**Sharpness**22%

*“Sharp”*

**Value For Money**20%

*“Better than 90% of the expensive bits we use at work”*

**Advertised Vs Actual Product**17%

*“Came as described”*

**Durability**6%

*“More durable than I expected”*

**Precision Of Cut**4%

*“Pretty good bits”*

### **What buyers complain about **

**Quality-Overall**63%

*“Trash”*

**Size-Overall**13%

*“slightly oversized”*

**Precision Of Cut**13%

*“Three bits couldn't get it done”*

### **Top return reasons **

**Size-Overall**89%

**Maintenance And Repair**6%

**Defective Material/Parts**6%

## **Common questions**

<dl>

<dt>**Is 13/64 drill bit profitable to sell on Amazon United States?**</dt><dd>The niche generates $35K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (48/100).</dd>

<dt>**How competitive is the 13/64 drill bit niche?**</dt><dd>16 brands and 35 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.</dd>

<dt>**What do buyers complain about in 13/64 drill bit?**</dt><dd>Top complaints mined from reviews: Quality-Overall, Size-Overall, Precision Of Cut. The return rate is 0.5%.</dd>

<dt>**What does it cost to enter the 13/64 drill bit niche?**</dt><dd>Listings span $3.51–$22.18; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 1,483 reviews — the moat a new listing must climb.</dd>

</dl>

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