---
title: "Trend — 12x30x1 air filters - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12x30x1-air-filters/trend"
last_updated: "2026-08-08T12:33:52.665Z"
locale: en
meta:
  description: "Niche score 53/100 · $645K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $645K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 12x30x1 air filters - Flapen"
---

# **12x30x1 air filters**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 66Growth 67Conversion 93Competition 15Returns 97Price range 95Avg price 93Brand share 0Review moat 10Quality gap 20

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$34.09–$83.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$51.37**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+46.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$645K**

$645K/yr · 110K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****31,688.45**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend