---
title: "Trend — 12x24x1 air filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12x24x1-air-filter/trend"
last_updated: "2026-08-08T11:53:24.334Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.6M/yr market · 490K searches/yr · $35.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.6M/yr market · 490K searches/yr · $35.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — 12x24x1 air filter - Flapen"
---

# **12x24x1 air filter**

**Launch it**

A $2.6M/yr market growing +29.4% this quarter with returns at 0.7% — clears our launch bar.

Market size 95Growth 56Conversion 97Competition 19Returns 97Price range 95Avg price 95Brand share 4Review moat 11Quality gap 18

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 490K searches

**Avg price**

**Incredible****$35.10**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.24–$56.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+29.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,419.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend