---
title: "Trend — 12/3 romex - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-3-romex/trend"
last_updated: "2026-08-08T13:03:22.050Z"
locale: en
meta:
  description: "Niche score 53/100 · $457K/yr market · 135K searches/yr · $71.63 avg price. Soft demand (-3.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $457K/yr market · 135K searches/yr · $71.63 avg price. Soft demand (-3.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 12/3 romex - Flapen"
---

# **12/3 romex**

**Worth a look**

Shows a sweet-spot price point ($71.63 avg), but soft demand (-3.0% this quarter) keeps it on the watch list.

Market size 58Growth 24Conversion 56Competition 77Returns 56Price range 39Avg price 85Brand share 48Review moat 84Quality gap 30

**Avg price**

**Great****$71.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****315.19**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****$457K**

$457K/yr · 135K searches

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$20.21–$223.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend