---
title: "12/2 Romex 50 Ft — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-romex-50-ft"
last_updated: "2026-08-08T08:48:45.171Z"
locale: en
meta:
description: "Niche score 41/100 · $143K/yr market · 26K searches/yr · $52.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $143K/yr market · 26K searches/yr · $52.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12/2 Romex 50 Ft — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **12/2 romex 50 ft**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 31Growth 22Conversion 89Competition 17Returns 61Price range 95Avg price 92Brand share 21Review moat 43Quality gap 15
**Price range**
**Incredible****$44.34–$81.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,161.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$143K**
$143K/yr · 26K searches
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12/2 romex 50 ft is a $143K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12/2 romex 50 ft market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$156K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**42**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**5%**
- energeaster30% - CIRENKO30% - ARIZONA ELECTRICAL SOLUTIONS15% - Southwire10% - VN Infinite quality7% - wirenco3% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -6.3% search growth over the last 90 days.
700500Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-50-ft/trend)
## **Top 12/2 romex 50 ft search terms**
- **12/2 romex 50 ft**21K/yr-5.3%10.0% conv. - **12/2 wire 50 ft**3K/yr-9.6%9.8% conv. - **romex 12/2 50 ft**2K/yr-12.5%9.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-50-ft/search-terms)
## **Top 12/2 romex 50 ft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$47.78**4.8★87 rev](https://www.amazon.com/dp/B0GGJ8W3R4) [2**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$49.51**4.7★594 rev](https://www.amazon.com/dp/B0D91BR799) [3**50 FT 12/2 Type NM-B Copper Wire #12 AWG 2 Conductors with Ground Insulated Jacket Yellow**ARIZONA ELECTRICAL SOLUTIONS**$52.76**4.8★354 rev](https://www.amazon.com/dp/B0C4X3LC3D) [4**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**4.6★67 rev](https://www.amazon.com/dp/B0FSZJMHRW) [5**Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 50ft coil - SW# 28828222**Southwire**$49.50**4.8★10,191 rev](https://www.amazon.com/dp/B000BQSL3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$47.78**87 rev6mo ago](https://www.amazon.com/dp/B0GGJ8W3R4) [**50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet**XMK**$52.54**39 rev8mo ago](https://www.amazon.com/dp/B0G2WJBRZG) [**YYOGEE 12/2 NM-B Wire with Ground 50 FT 12 Gauge Wire Solid Copper Non-Metallic Sheathed Cable 12 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Outlets Switches and Lighting (Yellow)**YYOGEE**$49.59**75 rev9mo ago](https://www.amazon.com/dp/B0FY6X71YX) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**67 rev10mo ago](https://www.amazon.com/dp/B0FSZJMHRW) [**VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (50FT)**VN Infinite quality**$49.39**16 rev1y ago](https://www.amazon.com/dp/B0F3LR784H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$47.78**4.8★**▲ 238%**](https://www.amazon.com/dp/B0GGJ8W3R4) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**4.6★**▲ 190%**](https://www.amazon.com/dp/B0FSZJMHRW) [**VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)**VN Infinite quality**$55.30**4.8★**▲ 90%**](https://www.amazon.com/dp/B0F3LL61MF) [**50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet**XMK**$52.54**4.8★**▲ 84%**](https://www.amazon.com/dp/B0G2WJBRZG) [**Wirenco 12/2 NM-B Non-Metallic Sheathed Cable Residential Indoor Wire Equivalent to (50Ft Cut)**wirenco**$44.34**4.7★**▲ 11%**](https://www.amazon.com/dp/B08V4WD5DX)
**~~View all trending →~~**
## **What buyers say about 12/2 romex 50 ft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**48%
*“Great value”*
**Quality-Overall**24%
*“Great price no complaints works as should”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Efficiency**4%
*“Works well”*
**Ease Of Use**2%
*“Convenient”*
**Size-Overall**2%
*“Fitted my purpose”*
**Strength**2%
*“this outer jacket seems slightly more robust”*
**Locally Manufactured**2%
*“Gd price and USA made”*
**Assembly/Installation**1%
*“This wire installed easily”*
**Durability**1%
*“Seems sturdy and long lasting”*
### **What buyers complain about **
**Advertised Vs Actual Product**17%
*“not exactly as they said”*
**Value For Money**12%
*“10 gauge was too costly”*
**Ease Of Use**10%
*“Hard to slice open”*
**Strength**10%
*“The cover on the former turned brittle”*
**Quality-Overall**7%
*“Junk”*
**Flexibility**7%
*“Doesn't bend well at all”*
**Stiffness**7%
*“The outer jacket is very stiff”*
**Product Condition**7%
*“it appears I am getting a previously opened or used product”*
**Material Quality**3%
*“the material itself was very hard for me to get around the screws on my outlets”*
**Water Resistance**2%
*“The only issue I had was that it wouldnt work with standard watertight fittings so I had to use a rubber tube as gasket”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**25%
**Advertised Vs Actual Product**17%
**Quality-Overall**5%
**Product Condition**4%
**Certifications**3%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Color**2%
**Assembly/Installation**2%
## **Common questions**
- **Is 12/2 romex 50 ft profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 12/2 romex 50 ft niche?**
- 8 brands and 42 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 12/2 romex 50 ft?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Ease Of Use. The return rate is 2.6%.
- **What does it cost to enter the 12/2 romex 50 ft niche?**
- Listings span $44.34–$81.60; the average listing price is $52.16 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.
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