---
title: "12/2 Romex 25ft — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-romex-25ft"
last_updated: "2026-08-08T09:36:49.058Z"
locale: en
meta:
description: "Niche score 36/100 · $59K/yr market · 9K searches/yr · $29.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $59K/yr market · 9K searches/yr · $29.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12/2 Romex 25ft — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **12/2 romex 25ft**
**Skip it**
Soft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 9Conversion 100Competition 16Returns 52Price range 95Avg price 95Brand share 13Review moat 40Quality gap 16
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.81**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.03–$49.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,460.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 9K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 12/2 romex 25ft is a $59K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12/2 romex 25ft market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**1%**
- Southwire28% - energeaster26% - ARIZONA ELECTRICAL SOLUTIONS25% - XMK8% - VN Infinite quality8% - PUDKLE4% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — -31.9% search growth over the last 90 days.
300200Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-25ft/trend)
## **Top 12/2 romex 25ft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**25 FEET 12/2 Type NM-B. Copper #12 AWG 2 Conductor with Ground Insulated Jacket Yellow**ARIZONA ELECTRICAL SOLUTIONS**$32.09**4.9★440 rev](https://www.amazon.com/dp/B0C5BLQ327) [2**Southwire Romex SIMpull 25 ft. 12/2 Solid CU NM-B W/G Wire 28828221**Southwire**$27.94**4.8★2,970 rev](https://www.amazon.com/dp/B000BPG1ZC) [3**Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow**energeaster**$29.87**4.7★628 rev](https://www.amazon.com/dp/B0D91C9VMH) [4**25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets**XMK**$29.86**4.8★45 rev](https://www.amazon.com/dp/B0G2WM95BP) [5**VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)**VN Infinite quality**$34.40**4.6★28 rev](https://www.amazon.com/dp/B0F3LF6921)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring**PUDKLE**$28.06**14 rev6mo ago](https://www.amazon.com/dp/B0GDX5FFVY) [**25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets**XMK**$29.86**45 rev8mo ago](https://www.amazon.com/dp/B0G2WM95BP) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow**energeaster**$21.09**628 rev10mo ago](https://www.amazon.com/dp/B0FR46B77Z) [**VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)**VN Infinite quality**$34.40**28 rev1y ago](https://www.amazon.com/dp/B0F3LF6921) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 25ft Electrical Wire Yellow**energeaster**$29.87**628 rev2y ago](https://www.amazon.com/dp/B0D91C9VMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets**XMK**$29.86**4.8★**▲ 232%**](https://www.amazon.com/dp/B0G2WM95BP) [**12/2 NM-B Cable 25ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring**PUDKLE**$28.06**4.7★**▲ 186%**](https://www.amazon.com/dp/B0GDX5FFVY) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 15ft Electrical Wire Yellow**energeaster**$21.09**4.7★**▲ 150%**](https://www.amazon.com/dp/B0FR46B77Z) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft Electrical Wire Yellow**energeaster**$49.56**4.7★**▲ 86%**](https://www.amazon.com/dp/B0D91BR799) [**VN Infinite quality Solid Indoor Wire 12/2 W/G NMB Cable - Yellow Cable SW# 28828221 (25FT)**VN Infinite quality**$34.40**4.6★**▲ 69%**](https://www.amazon.com/dp/B0F3LF6921)
**~~View all trending →~~**
## **What buyers say about 12/2 romex 25ft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Good value”*
**Quality-Overall**25%
*“the product quality is exactly as I expected”*
**Advertised Vs Actual Product**23%
*“As shown in these photos”*
**Efficiency**6%
*“works well”*
**Strength**3%
*“this outer jacket seems slightly more robust”*
**Ease Of Use**3%
*“Simple, easy to use, well made”*
**Size-Overall**2%
*“Fitted my purpose”*
**Flexibility**1%
*“Great cabling that is also easy to bend”*
**Brightness/Shine/Glow**1%
*“The bright yellow color also made it very easy to see in the dark area”*
**Color**1%
*“The bright yellow color also made it very easy to see in the dark area”*
### **What buyers complain about **
**Quality-Overall**15%
*“Grate stuff”*
**Flexibility**14%
*“Had almost no flexibility”*
**Advertised Vs Actual Product**12%
*“Not what I expected”*
**Strength**8%
*“Brittle insulation”*
**Value For Money**8%
*“11 cheaper than HD”*
**Defective Material/Parts**8%
*“Needed a small amount of wire”*
**Ease Of Use**4%
*“very difficult to manipulate”*
**Thickness**4%
*“The yellow outer casing is thin”*
**Product Condition**4%
*“it appears I am getting a previously opened or used product”*
**Material Quality**4%
*“the material itself was very hard for me to get around the screws on my outlets”*
### **Top return reasons **
**Value For Money**25%
**Size-Overall**23%
**Advertised Vs Actual Product**19%
**Quality-Overall**6%
**Certifications**5%
**Product Condition**3%
**Color**2%
**Thin**2%
**Defective Material/Parts**2%
**Measurement/Reading Accuracy**2%
## **Common questions**
- **Is 12/2 romex 25ft profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 12/2 romex 25ft niche?**
- 7 brands and 39 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 12/2 romex 25ft?**
- Top complaints mined from reviews: Quality-Overall, Flexibility, Advertised Vs Actual Product. The return rate is 2.9%.
- **What does it cost to enter the 12/2 romex 25ft niche?**
- Listings span $18.03–$49.56; the average listing price is $29.81 (sweet spot $15–$100). The average incumbent carries 2,461 reviews — the moat a new listing must climb.
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