---
title: "12/2 Romex 250 Ft — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-romex-250-ft"
last_updated: "2026-08-06T17:08:18.422Z"
locale: en
meta:
description: "Niche score 51/100 · $2.9M/yr market · 686K searches/yr · $75.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $2.9M/yr market · 686K searches/yr · $75.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "12/2 Romex 250 Ft — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **12/2 romex 250 ft**
**Worth a look**
Shows a $2.9M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 96Growth 27Conversion 64Competition 51Returns 74Price range 25Avg price 84Brand share 24Review moat 48Quality gap 14
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 686K searches
**Avg price**
**Great****$75.11**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,652.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$18.69–$343.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12/2 romex 250 ft is a $2.9M/yr Amazon United States market (686K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12/2 romex 250 ft market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.3M–$3.0M**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**6%**
- Southwire38% - energeaster25% - ARIZONA ELECTRICAL SOLUTIONS12% - CIRENKO8% - Imperium Cable7% - YYOGEE4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-250-ft/trend)
## **Top 12/2 romex 250 ft search terms**
- **12/2 romex**211K/yr+1.9%6.3% conv. - **romex 12/2**101K/yr-2.5%6.0% conv. - **12/2 romex 250 ft**70K/yr+2.7%2.8% conv. - **12/2 wire**67K/yr+2.4%3.7% conv. - **12-2 romex**54K/yr-4.4%6.1% conv. - **12 2 romex**27K/yr+2.9%5.1% conv. - **12-2 wire**23K/yr+10.5%4.0% conv. - **12/2**16K/yr+4.7%3.4% conv. - **12-2 romex 250 feet**16K/yr-18.0%3.9% conv. - **12 2 wire**17K/yr+25.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-250-ft/search-terms)
## **Top 12/2 romex 250 ft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$147K10%$294K15%$441K20%$587K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southwire 28828255 250 12-2 NM-B Wire 12 AWG Yellow**Southwire**$150.13**4.8★10,191 rev](https://www.amazon.com/dp/B000W3KLKO) [2**Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)**Southwire**$81.60**4.8★10,191 rev](https://www.amazon.com/dp/B000LNO9FI) [3**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$49.51**4.7★594 rev](https://www.amazon.com/dp/B0D91BR799) [4**Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$81.59**4.7★594 rev](https://www.amazon.com/dp/B0D91BKBGB) [5**Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated**Imperium Cable**$147.64**4.8★50 rev](https://www.amazon.com/dp/B0G95R7JVH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets**XMK**$18.69**39 rev4mo ago](https://www.amazon.com/dp/B0GQYQ3K5T) [**CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$47.78**87 rev6mo ago](https://www.amazon.com/dp/B0GGJ8W3R4) [**Imperium Cable 12/2 NM-B Electrical Wire 250ft Coil Solid Copper Indoor Residential Cable with Ground Yellow Jacket 600V Rated**Imperium Cable**$147.64**50 rev7mo ago](https://www.amazon.com/dp/B0G95R7JVH) [**25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets**XMK**$29.83**39 rev8mo ago](https://www.amazon.com/dp/B0G2WM95BP) [**50ft NM-B 12/2 Wire with Ground 12 Gauge Electrical Wire Copper 12 AWG 2 Conductors Solid Indoor 12/2 W/G NMB Cable Nonmetallic with Ground Residential Building Wiring for Branch Circuit Switch Outlet**XMK**$52.54**39 rev8mo ago](https://www.amazon.com/dp/B0G2WJBRZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10ft Solid Indoor 12/2 W/G NMB Cable Electric Wire 12 Guage 2 Conductor Non-Metallic NM-B 12/2 Wire with Ground 12/2 NM-B Copper 12 AWG Residential Building Wiring for Branch Circuit Switches Outlets**XMK**$18.69**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GQYQ3K5T) [**CIRENKO 12/2 NM-B Cable 50 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$47.78**4.8★**▲ 254%**](https://www.amazon.com/dp/B0GGJ8W3R4) [**Solid Indoor 12/2 W/G NMB Cable 15ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$21.12**4.7★**▲ 213%**](https://www.amazon.com/dp/B0FR46B77Z) [**YDDECW 12/2 NM-B Wire with Ground - 15FT 12 Gauge Non-Metallic Sheathed Cable Pure Copper 12 AWG 2 Conductor Residential Indoor Wire for Outlets Switches and Other Loads etc.**YDDECW**$28.29**4.7★**▲ 200%**](https://www.amazon.com/dp/B0DPS9Y4F5) [**25ft NM-B 12/2 Wire with Ground 12/2 Solid Indoor Electrical Wire 12 Gauge 2 Conductors with Ground 12 AWG Copper Wiring Nonmetallic Sheathed NM-B Cable for Residential Branch Circuit Switches Outlets**XMK**$29.83**4.8★**▲ 177%**](https://www.amazon.com/dp/B0G2WM95BP)
**~~View all trending →~~**
## **What buyers say about 12/2 romex 250 ft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Great value”*
**Quality-Overall**25%
*“No complaints”*
**Advertised Vs Actual Product**20%
*“As advertised”*
**Efficiency**5%
*“Works as intended”*
**Ease Of Use**2%
*“Simple, easy to use, well made”*
**Strength**2%
*“this outer jacket seems slightly more robust”*
**Assembly/Installation**1%
*“Made for a clean protected install”*
**Size-Overall**1%
*“Fitted my purpose”*
**Flexibility**1%
*“Great cabling that is also easy to bend”*
**Durability**1%
*“Seems sturdy and long lasting”*
### **What buyers complain about **
**Thickness**15%
*“thinner, so it looks more like 14 or 16 at first”*
**Advertised Vs Actual Product**11%
*“the length is not I purchased 100 did not come with 100 Label as in picture”*
**Stiffness**10%
*“While I did notice a little more stiffness in the wire”*
**Quality-Overall**10%
*“Saw some bad reviews”*
**Ease Of Use**8%
*“very difficult to manipulate”*
**Flexibility**8%
*“Had almost no flexibility”*
**Value For Money**6%
*“Price is average”*
**Assembly/Installation**3%
*“Have not installed yet cable looks fine”*
**Product Condition**3%
*“it appears I am getting a previously opened or used product”*
**Defective Material/Parts**3%
*“Needed a small amount of wire”*
### **Top return reasons **
**Value For Money**29%
**Size-Overall**20%
**Advertised Vs Actual Product**19%
**Quality-Overall**6%
**Certifications**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Thin**2%
**Functionality-Overall**2%
**Assembly/Installation**2%
## **Common questions**
- **Is 12/2 romex 250 ft profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 12/2 romex 250 ft niche?**
- 9 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in 12/2 romex 250 ft?**
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Stiffness. The return rate is 2.0%.
- **When does demand for 12/2 romex 250 ft peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the 12/2 romex 250 ft niche?**
- Listings span $18.69–$343.93; the average listing price is $75.11 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.
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