---
title: "Reviews — 12/2 romex 100 feet - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-romex-100-feet/reviews"
last_updated: "2026-08-08T10:24:24.863Z"
locale: en
meta:
  description: "Niche score 42/100 · $219K/yr market · 26K searches/yr · $87.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $219K/yr market · 26K searches/yr · $87.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — 12/2 romex 100 feet - Flapen"
---

# **12/2 romex 100 feet**

**Skip it**

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 23Conversion 86Competition 16Returns 84Price range 50Avg price 80Brand share 27Review moat 46Quality gap 16

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$87.22**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$49.51–$150.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,887.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$219K**

$219K/yr · 26K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Reviews