---
title: "12/2 Romex 100 Feet — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-romex-100-feet"
last_updated: "2026-08-08T06:59:23.907Z"
locale: en
meta:
description: "Niche score 42/100 · $219K/yr market · 26K searches/yr · $87.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $219K/yr market · 26K searches/yr · $87.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12/2 Romex 100 Feet — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **12/2 romex 100 feet**
**Skip it**
A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 23Conversion 86Competition 16Returns 84Price range 50Avg price 80Brand share 27Review moat 46Quality gap 16
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$87.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$49.51–$150.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,887.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$219K**
$219K/yr · 26K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12/2 romex 100 feet is a $219K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12/2 romex 100 feet market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$218K–$262K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**8%**
- CIRENKO27% - energeaster26% - Southwire23% - ARIZONA ELECTRICAL SOLUTIONS9% - huanchain4% - PUDKLE3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
500300Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-100-feet/trend)
## **Top 12/2 romex 100 feet search terms**
- **12/2 romex 100 feet**18K/yr-5.9%8.7% conv. - **12/2 wire 100 ft**4K/yr+21.6%7.5% conv. - **12-2 romex 100 feet**2K/yr-13.1%11.5% conv. - **romex 12/2 100 ft**2K/yr-11.9%11.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/12-2-romex-100-feet/search-terms)
## **Top 12/2 romex 100 feet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIRENKO 12/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$81.44**4.8★87 rev](https://www.amazon.com/dp/B0FGVHBQ2N) [2**Energeaster Solid Indoor 12/2 W/G NMB Cable 100ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$81.59**4.7★594 rev](https://www.amazon.com/dp/B0D91BKBGB) [3**Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)**Southwire**$81.60**4.8★10,191 rev](https://www.amazon.com/dp/B000LNO9FI) [4**Type NM-B 100 FT 12/2 Copper Cable #12 AWG 2 Conductors with Ground Insulated Jacket Yellow**ARIZONA ELECTRICAL SOLUTIONS**$82.90**4.8★347 rev](https://www.amazon.com/dp/B0C4XDJDN4) [5**12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed**huanchain**$92.69**4.7★66 rev](https://www.amazon.com/dp/B0FS6H2FBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12/2 NM-B Cable 100ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring**PUDKLE**$73.16**14 rev6mo ago](https://www.amazon.com/dp/B0GDX5PYMB) [**YYOGEE 12/2 NM-B Wire with Ground 100 FT 12 Gauge Wire Solid Pure Copper Non-Metallic Sheathed Cable 12 AWG 2 Conductor Electric Wire for Residential Indoor Wiring Switches and Lighting (Yellow)**YYOGEE**$87.23**75 rev9mo ago](https://www.amazon.com/dp/B0FY6WZ1PS) [**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**67 rev10mo ago](https://www.amazon.com/dp/B0FSZHLYK3) [**12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed**huanchain**$92.69**66 rev10mo ago](https://www.amazon.com/dp/B0FS6H2FBG) [**CIRENKO 12/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire with Ground Solid Bare Copper 600V (Yellow Jacket)**CIRENKO**$81.44**87 rev1y ago](https://www.amazon.com/dp/B0FGVHBQ2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**4.6★**▲ 172%**](https://www.amazon.com/dp/B0FSZHLYK3) [**Wirenco 12/2 NM-B Non-Metallic Sheathed Cable Residential Indoor Wire Equivalent to (100Ft Cut)**wirenco**$78.73**4.7★**▲ 143%**](https://www.amazon.com/dp/B08V4L3H2H) [**12/2 MC Cable with Ground 100 FT 12 Gauge 2 Conductors Electrical Wire with Aluminum Armor Solid Pure Copper Cable for Indoor and Outdoor Installation UL Listed**huanchain**$92.69**4.7★**▲ 90%**](https://www.amazon.com/dp/B0FS6H2FBG) [**12/2 NM-B Cable 100ft 12/2 Wire 20A 600V 105C Indoor Residential Wiring**PUDKLE**$73.16**4.7★**▲ 81%**](https://www.amazon.com/dp/B0GDX5PYMB) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$49.51**4.7★**▲ 77%**](https://www.amazon.com/dp/B0D91BR799)
**~~View all trending →~~**
## **What buyers say about 12/2 romex 100 feet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Great deal”*
**Quality-Overall**23%
*“Rock solid product”*
**Advertised Vs Actual Product**19%
*“As shown”*
**Efficiency**5%
*“Works great”*
**Strength**4%
*“this outer jacket seems slightly more robust”*
**Ease Of Use**2%
*“Easy to work with”*
**Material Quality**1%
*“Superior material, hasn't have any issues with power supplies and the material seems durable”*
**Durability**1%
*“Durable & Solid Energeaster 12/2 wiring”*
**Certifications**1%
*“Electrician Approved”*
**Flexibility**1%
*“flexibility is typical for this 12 gauge wire”*
### **What buyers complain about **
**Thickness**19%
*“thinner, so it looks more like 14 or 16 at first”*
**Advertised Vs Actual Product**17%
*“the length is not I purchased 100 did not come with 100 Label as in picture”*
**Value For Money**10%
*“Price is average”*
**Ease Of Use**7%
*“Hard to slice open”*
**Stiffness**7%
*“The outer jacket is very stiff”*
**Strength**5%
*“Brittle insulation”*
**Product Condition**5%
*“it appears I am getting a previously opened or used product”*
**Assembly/Installation**5%
*“Have not installed yet cable looks fine”*
**Weight Heavy**5%
*“It's grey and heavy”*
**Flexibility**4%
*“Had almost no flexibility”*
### **Top return reasons **
**Value For Money**30%
**Advertised Vs Actual Product**22%
**Size-Overall**16%
**Certifications**5%
**Quality-Overall**4%
**Product Condition**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Thin**2%
**Assembly/Installation**2%
## **Common questions**
- **Is 12/2 romex 100 feet profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the 12/2 romex 100 feet niche?**
- 9 brands and 48 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in 12/2 romex 100 feet?**
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- **When does demand for 12/2 romex 100 feet peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 12/2 romex 100 feet niche?**
- Listings span $49.51–$150.13; the average listing price is $87.22 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.
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