---
title: "Trend — 12/2 low voltage landscape wire - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/12-2-low-voltage-landscape-wire/trend"
last_updated: "2026-08-08T15:10:09.348Z"
locale: en
meta:
  description: "Niche score 54/100 · $695K/yr market · 69K searches/yr · $84.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $695K/yr market · 69K searches/yr · $84.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 12/2 low voltage landscape wire - Flapen"
---

# **12/2 low voltage landscape wire**

**Worth a look**

Shows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 68Growth 63Conversion 94Competition 25Returns 73Price range 33Avg price 81Brand share 22Review moat 74Quality gap 21

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$84.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****545.41**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$695K**

$695K/yr · 69K searches

**Growth**

**Good****+40.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$23.58–$258.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend