---
title: "10x24x1 Air Filter — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/10x24x1-air-filter"
last_updated: "2026-08-08T10:22:10.889Z"
locale: en
meta:
description: "Niche score 47/100 · $143K/yr market · 48K searches/yr · $37.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $143K/yr market · 48K searches/yr · $37.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10x24x1 Air Filter — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **10x24x1 air filter**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 65Conversion 79Competition 17Returns 96Price range 89Avg price 95Brand share 3Review moat 15Quality gap 19
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.78–$53.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+43.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$143K**
$143K/yr · 48K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****22,662.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 10x24x1 air filter is a $143K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10x24x1 air filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$149K–$186K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Filterbuy53% - Simply24% - Filtrete16% - Flanders5% - BNX1% - PRO SOURCE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +43.8% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/10x24x1-air-filter/trend)
## **Top 10x24x1 air filter search terms**
- **10x24x1 air filter**28K/yr+39.1%8.6% conv. - **air filter 10x24x1**8K/yr+55.1%6.1% conv. - **furnace filters 10x24x1**4K/yr+68.6%1.8% conv. - **10x24x1 furnace filter**4K/yr+26.9%1.5% conv. - **10x24 air filter**3K/yr+58.1%8.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/10x24x1-air-filter/search-terms)
## **Top 10x24x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)**Filterbuy**$40.30**4.7★944 rev](https://www.amazon.com/dp/B00CJZ7FDO) [2**Simply 10x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$39.44**4.7★53,363 rev](https://www.amazon.com/dp/B0BVWM4Z36) [3**Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)**Filterbuy**$29.79**4.6★68,921 rev](https://www.amazon.com/dp/B00CK0435G) [4**Filtrete 10x24x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 9.81 x 23.69 x 0.81 in)**Filtrete**$37.41**4.7★6,265 rev](https://www.amazon.com/dp/B00063WHU2) [5**Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)**Filterbuy**$45.86**4.7★51,098 rev](https://www.amazon.com/dp/B00CK04Y1O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pro- Source 10 x 24 x 1 MERV 8 35% Efficiency Wire-Backed Pleated Air Filter HVAC AC Furnance Replacement**PRO SOURCE**$11.78**1 rev1y ago](https://www.amazon.com/dp/B0F94HFF5S) [**Simply 10x24x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$45.71**6,555 rev2y ago](https://www.amazon.com/dp/B0CVCCNCFB) [**BNX TruFilter 10x24x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10**BNX**$44.68**29 rev2y ago](https://www.amazon.com/dp/B0CHTV1HZ8) [**Simply 10x24x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$39.44**53,363 rev3y ago](https://www.amazon.com/dp/B0BVWM4Z36) [**Simply 10x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$32.12**5,182 rev3y ago](https://www.amazon.com/dp/B0BVWLPYSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BNX TruFilter 10x24x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10**BNX**$44.68**4.7★**▲ 153%**](https://www.amazon.com/dp/B0CHTV1HZ8) [**Simply 10x24x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$32.12**4.6★**▲ 151%**](https://www.amazon.com/dp/B0BVWLPYSF) [**Pro- Source 10 x 24 x 1 MERV 8 35% Efficiency Wire-Backed Pleated Air Filter HVAC AC Furnance Replacement**PRO SOURCE**$11.78**5.0★**▲ 89%**](https://www.amazon.com/dp/B0F94HFF5S) [**Filterbuy 10x24x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 9.50 x 23.50 x 0.75)**Filterbuy**$40.30**4.7★**▲ 37%**](https://www.amazon.com/dp/B00CJZ7FDO) [**Simply 10x24x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 9.75x23.75x0.75) DUST Pet & Allergy Control**Simply**$45.71**4.6★**▲ 18%**](https://www.amazon.com/dp/B0CVCCNCFB)
**~~View all trending →~~**
## **What buyers say about 10x24x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Not to expensive”*
**Quality-Overall**21%
*“Excellent quality product”*
**Filtration**15%
*“THESE FILTERS WORK WONDERFULLY”*
**Size-Overall**15%
*“Fits perfect”*
**Advertised Vs Actual Product**13%
*“were exactly as described”*
**Ease Of Cleaning**3%
*“Keeps the air clean from dust and cat dandruff”*
**Measurement/Reading Accuracy**3%
*“take proper measurements”*
**Smell**3%
*“Alit also removes odor which is nice too”*
**Durability**2%
*“Durable and decently priced”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Quality-Overall**50%
*“These filters are extremely poor quality”*
**Filtration**17%
*“These filters are extremely poor quality”*
**Value For Money**17%
*“Pricey”*
### **Top return reasons **
**Size-Overall**86%
**Filtration**5%
**Value For Money**3%
**Compatibility-Overall**3%
**Quality-Overall**1%
**Functionality-Overall**1%
**Certifications**0%
**Measurement/Reading Accuracy**0%
**Ease Of Use**0%
**Thin**0%
## **Common questions**
- **Is 10x24x1 air filter profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 13 tracked products. 90-day search growth is +43.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 10x24x1 air filter niche?**
- 6 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 10x24x1 air filter?**
- Top complaints mined from reviews: Quality-Overall, Filtration, Value For Money. The return rate is 0.8%.
- **When does demand for 10x24x1 air filter peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 10x24x1 air filter niche?**
- Listings span $11.78–$53.39; the average listing price is $37.21 (sweet spot $15–$100). The average incumbent carries 22,662 reviews — the moat a new listing must climb.
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