---
title: "10/2 Romex — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/10-2-romex"
last_updated: "2026-08-08T11:41:00.181Z"
locale: en
meta:
description: "Niche score 45/100 · $1.1M/yr market · 216K searches/yr · $81.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.1M/yr market · 216K searches/yr · $81.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10/2 Romex — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **10/2 romex**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 47Conversion 70Competition 19Returns 49Price range 32Avg price 82Brand share 8Review moat 61Quality gap 16
**Avg price**
**Great****$81.88**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 216K searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,072.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+17.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$22.75–$267.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 10/2 romex is a $1.1M/yr Amazon United States market (216K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10/2 romex market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**1%**
- energeaster51% - Southwire32% - XMK10% - ARIZONA ELECTRICAL SOLUTIONS2% - MOOKEERF2% - VN Infinite quality2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/10-2-romex/trend)
## **Top 10/2 romex search terms**
- **10/2 romex**69K/yr+13.7%6.4% conv. - **10/2 wire**39K/yr+30.1%3.1% conv. - **10-2 romex**24K/yr+19.6%5.6% conv. - **10/2 wire with ground**21K/yr+24.9%3.7% conv. - **10-2 wire**14K/yr-0.6%2.4% conv. - **10 2 wire with ground**6K/yr+200.6%3.6% conv. - **10/2**7K/yr+17.8%3.2% conv. - **10 2 wire**7K/yr-13.6%1.6% conv. - **10-2 wire with ground**5K/yr+45.8%4.0% conv. - **romex 10/2**6K/yr+2.0%5.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/10-2-romex/search-terms)
## **Top 10/2 romex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$114K20%$228K30%$342K40%$456K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)**energeaster**$67.56**4.7★237 rev](https://www.amazon.com/dp/B0DC61XNZY) [2**Southwire Romex Brand Simpull Solid Indoor 10/2 W/G NMB Cable 50ft coil - SW# 28829022**Southwire**$68.56**4.8★4,963 rev](https://www.amazon.com/dp/B000BQS5TG) [3**Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(100FT Orange)**energeaster**$140.20**4.7★237 rev](https://www.amazon.com/dp/B0DC61KFWK) [4**Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(25FT Orange)**energeaster**$40.10**4.7★237 rev](https://www.amazon.com/dp/B0DC5ZPQ8F) [5**Southwire #28829023 100 10/2 NMB W/G Cable**Southwire**$156.77**4.8★4,963 rev](https://www.amazon.com/dp/B0002YWVCE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V**CIRENKO**$132.97**4 rev4mo ago](https://www.amazon.com/dp/B0GRBNNFWV) [**10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$22.75**30 rev8mo ago](https://www.amazon.com/dp/B0G2WMHKNL) [**15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$29.54**30 rev8mo ago](https://www.amazon.com/dp/B0G2WGW7DW) [**25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet**XMK**$44.67**30 rev8mo ago](https://www.amazon.com/dp/B0G2WKFFKG) [**50ft NM-B 10/2 Wire with Ground 10 Gauge Copper Wire 10 AWG 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet**XMK**$74.13**30 rev8mo ago](https://www.amazon.com/dp/B0G2W9VMJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CIRENKO 10/2 NM-B Cable 100 FT UL Listed Residential Indoor Electrical Wire 2 Conductors with Ground Solid Bare Copper 600V**CIRENKO**$132.97**5.0★**▲ 218%**](https://www.amazon.com/dp/B0GRBNNFWV) [**15ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge Non-Metallic Sheathed NMB Cable 10-2 NM-B Copper 10 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$29.54**4.6★**▲ 179%**](https://www.amazon.com/dp/B0G2WGW7DW) [**10ft NM-B 10/2 Wire with Ground 10/2 Electrical Wire 10 Gauge 2 Conductors Non-Metallic Sheathed NMB Cable 10-2 10 AWG Copper NM-B with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$22.75**4.6★**▲ 178%**](https://www.amazon.com/dp/B0G2WMHKNL) [**25ft NM-B 10/2 Wire with Ground 10 AWG Copper Wire 10 Gauge 2 Conductor Non-Metallic Sheathed NMB Copper Cable with Ground Residential Solid Indoor Electrical Wiring for Branch Circuit Switch Outlet**XMK**$44.67**4.6★**▲ 141%**](https://www.amazon.com/dp/B0G2WKFFKG) [**Energeaster 10/2 NM-B Wire with Ground Indoor Electrical Copper Wire10 Gauge Wire 2 Conductor Non-Metallic Sheathed Copper Cable(50FT Orange)**energeaster**$67.56**4.7★**▲ 114%**](https://www.amazon.com/dp/B0DC61XNZY)
**~~View all trending →~~**
## **What buyers say about 10/2 romex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Good price”*
**Quality-Overall**30%
*“Excellent product”*
**Advertised Vs Actual Product**23%
*“exactly what I needed”*
**Durability**3%
*“Durable and high quality”*
**Material Quality**2%
*“It is good quality material”*
**Flexibility**2%
*“Flexible and sturdy casing”*
**Ease Of Use**1%
*“is easy to handle without fighting excessive memory or twisting”*
**Color**1%
*“Color is bright and stands out”*
**Maintenance And Repair**1%
*“Great good replacement part”*
**Compatibility-Overall**1%
*“Worked good in my application”*
### **What buyers complain about **
**Ease Of Use**15%
*“Short, tough to pull”*
**Certifications**15%
*“Not UL Approved”*
**Size-Overall**15%
*“shorter than I needed”*
**Advertised Vs Actual Product**13%
*“Inaccurate description”*
**Flexibility**10%
*“a lot stiffer to work with than 12/2”*
**Value For Money**5%
*“Although this was a big inconvenience the price still beats any local store”*
**Durability**5%
*“One of the wires had broken”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**20%
**Value For Money**19%
**Product Condition**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Color**4%
**Measurement/Reading Accuracy**3%
**Range**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is 10/2 romex profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 10/2 romex niche?**
- 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in 10/2 romex?**
- Top complaints mined from reviews: Ease Of Use, Certifications, Size-Overall. The return rate is 3.1%.
- **When does demand for 10/2 romex peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 10/2 romex niche?**
- Listings span $22.75–$267.47; the average listing price is $81.88 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.
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