---
title: "10/2 Direct Burial Wire — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/10-2-direct-burial-wire"
last_updated: "2026-08-08T07:54:47.350Z"
locale: en
meta:
description: "Niche score 48/100 · $67K/yr market · 20K searches/yr · $137.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $67K/yr market · 20K searches/yr · $137.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10/2 Direct Burial Wire — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **10/2 direct burial wire**
**Skip it**
A small market ($67K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 59Conversion 30Competition 72Returns 80Price range 26Avg price 62Brand share 35Review moat 94Quality gap 24
**Review moat**
**Great****127.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$137.51**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+34.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$29.39–$302.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 20K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 10/2 direct burial wire is a $67K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10/2 direct burial wire market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$103K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#877**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 93%
**Open market**
**10%**
- energeaster24% - Southwire22% - Stock Wire19% - wirenco10% - VN Infinite quality9% - MOOKEERF6% - Open — no brand owns it (3 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +34.2% search growth over the last 90 days.
500300Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/10-2-direct-burial-wire/trend)
## **Top 10/2 direct burial wire search terms**
- **10/2 uf-b wire**5K/yr+86.4%3.7% conv. - **10/2 direct burial wire**5K/yr+40.7%3.0% conv. - **10/2 underground wire**5K/yr+28.6%1.9% conv. - **10/2 underground wire 150 ft**3K/yr-3.3%3.3% conv. - **10/2 uf wire**3K/yr-1.4%2.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/10-2-direct-burial-wire/search-terms)
## **Top 10/2 direct burial wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southwire 13056722 10/2WG UF Wire**Southwire**$79.99**4.7★971 rev](https://www.amazon.com/dp/B000BQU58K) [2**VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)**VN Infinite quality**$79.33**4.9★10 rev](https://www.amazon.com/dp/B0FPGMCDBX) [3**10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$302.18**4.8★54 rev](https://www.amazon.com/dp/B0FSZHKWML) [4**Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (100Ft Cut)**wirenco**$153.65**4.7★67 rev](https://www.amazon.com/dp/B08SCPQGRQ) [5**250 10/2 W/G UF Cable**Southwire**$267.47**4.7★280 rev](https://www.amazon.com/dp/B000BQSF82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$302.18**54 rev10mo ago](https://www.amazon.com/dp/B0FSZHKWML) [**10/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$154.25**54 rev10mo ago](https://www.amazon.com/dp/B0FSZKQ3C9) [**10/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$214.87**54 rev10mo ago](https://www.amazon.com/dp/B0FSZJD9ZR) [**10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$73.62**54 rev10mo ago](https://www.amazon.com/dp/B0FSZKMGYX) [**10/2 UF-B Wire 75 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$105.60**54 rev10mo ago](https://www.amazon.com/dp/B0FSZKPPN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$302.18**4.8★**▲ 186%**](https://www.amazon.com/dp/B0FSZHKWML) [**Wirenco 10/2 UF-B Wire Underground Feeder and Direct Earth Burial Cable (110Ft Cut)**wirenco**$164.85**0.0★**▲ 148%**](https://www.amazon.com/dp/B0FFTRVR4C) [**VN Infinite quality 10/2 UF-B Wire 10 Gauge Outdoor Direct Burial Electrical Underground Cable 10AWG 2 Connector Insulated Jacket Gray (50 FT)**VN Infinite quality**$79.33**4.9★**▲ 148%**](https://www.amazon.com/dp/B0FPGMCDBX) [**10/2 UF-B Wire - 100FT 10 Gauge Direct Burial Electrical Cable 100% Pure Copper 10AWG 2 Connector for Underground Feeder Wet or Corrosive Locations Indoor & Outdoor etc**MOOKEERF**$164.11**4.0★**▲ 129%**](https://www.amazon.com/dp/B0FFT5HCT1) [**10/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$73.62**4.8★**▲ 127%**](https://www.amazon.com/dp/B0FSZKMGYX)
**~~View all trending →~~**
## **What buyers say about 10/2 direct burial wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“the quality still feels very solid”*
**Value For Money**29%
*“Great price”*
**Advertised Vs Actual Product**19%
*“Exactly what I needed”*
**Efficiency**6%
*“Works great”*
**Material Quality**2%
*“the wire was solid”*
**Thickness**2%
*“The gray PVC jacket is thick”*
**Weight Heavy**1%
*“Heavy Duty Stuff”*
**Safety Standards**1%
*“Its rated for 600V and is UL listed, which adds confidence in its safety and compliance with electrical standards”*
**Assembly/Installation**1%
*“Installation and handling of the cable is easy with the right tools”*
**Durability**1%
*“Very good material and durable”*
### **What buyers complain about **
**Assembly/Installation**10%
*“So far not installed”*
**Stiffness**10%
*“slightly stiff feel typical of UF wire”*
**Weight Heavy**7%
*“At 50 ft and 10 gauge, this little roll is heavy at around 7 pounds”*
**Advertised Vs Actual Product**7%
*“incorrect description”*
**Strength**5%
*“Its a bit stiffer than NM-B, as expected,”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Size-Overall**22%
**Value For Money**19%
**Quality-Overall**5%
**Functionality-Overall**3%
**Leak-Proof**3%
**Measurement/Reading Accuracy**3%
**Design-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Weight Heavy**3%
## **Common questions**
- **Is 10/2 direct burial wire profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 10/2 direct burial wire niche?**
- 9 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 10/2 direct burial wire?**
- Top complaints mined from reviews: Assembly/Installation, Stiffness, Weight Heavy. The return rate is 1.8%.
- **What does it cost to enter the 10/2 direct burial wire niche?**
- Listings span $29.39–$302.18; the average listing price is $137.51 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.
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