---
title: "023 Mig Wire — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/023-mig-wire"
last_updated: "2026-08-08T05:17:50.458Z"
locale: en
meta:
description: "Niche score 49/100 · $78K/yr market · 29K searches/yr · $27.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $78K/yr market · 29K searches/yr · $27.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "023 Mig Wire — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **023 mig wire**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 37Conversion 86Competition 29Returns 93Price range 84Avg price 95Brand share 38Review moat 68Quality gap 23
**Avg price**
**Incredible****$27.77**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.01–$57.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****793.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, 023 mig wire is a $78K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **023 mig wire market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**14%**
- PGN Bearings33% - ARCCAPTAIN22% - YESWELDER14% - ATLAS WELDER9% - INE USA Since 19504% - Lincoln Electric4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
700500Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/023-mig-wire/trend)
## **Top 023 mig wire search terms**
- **023 mig welding wire**13K/yr+18.2%10.5% conv. - **025 mig welding wire**7K/yr+12.1%4.2% conv. - **023 mig wire**5K/yr+0.4%6.7% conv. - **welding wire .023**3K/yr-12.4%10.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/023-mig-wire/search-terms)
## **Top 023 mig wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PGN ER70S-6 .023 Solid MIG Welding Wire - 10lb Spool**PGN Bearings**$38.59**4.6★2,219 rev](https://www.amazon.com/dp/B089LVH45M) [2**ARCCAPTAIN MIG Welding Wire MIG Wire ER70S-6 2Lbs Gas Solid Carbon Steel Low Splatter MIG Welding Wire Compatible With Lincoln Miller Forney Harbor Welder 1KG (0.023 2Lb)**ARCCAPTAIN**$16.66**4.7★938 rev](https://www.amazon.com/dp/B0DXVVJZL8) [3**ATLASWELDER Solid MIG Welding Wire ER70S-6 .023 Inch 10LB with Low Spatter and High Levels of Deoxidizers for All Position Gas Welding**ATLAS WELDER**$33.73**4.6★97 rev](https://www.amazon.com/dp/B0GSGRVBYX) [4**YESWELDER ER70S-6 MIG Welding Wire 0.023 in 10 Pounds ABS Strong Spool**YESWELDER**$38.41**4.7★2,044 rev](https://www.amazon.com/dp/B0DZ1WK5NJ) [5**PGN ER70S-6 .023 Solid MIG Welding Wire - 2lb Spool**PGN Bearings**$16.57**4.7★235 rev](https://www.amazon.com/dp/B0BZWMF4S7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ATLASWELDER Solid MIG Welding Wire ER70S-6 .023 Inch 10LB with Low Spatter and High Levels of Deoxidizers for All Position Gas Welding**ATLAS WELDER**$33.73**97 rev4mo ago](https://www.amazon.com/dp/B0GSGRVBYX) [**MIG Welding Wire L-56 .025 Spool Mfr: ED030583-A**MOLLIFII**$28.85**5 rev8mo ago](https://www.amazon.com/dp/B0DF9RD6RK) [**YESWELDER ER70S-6 MIG Welding Wire 0.023 in 10 Pounds ABS Strong Spool**YESWELDER**$38.41**2,044 rev1y ago](https://www.amazon.com/dp/B0DZ1WK5NJ) [**YESWELDER ER70S-6 Carbon Steel MIG Wire 0.023 in 2 lb**YESWELDER**$16.90**2,044 rev1y ago](https://www.amazon.com/dp/B0DZ1RRB7F) [**ARCCAPTAIN MIG Welding Wire MIG Wire ER70S-6 2Lbs Gas Solid Carbon Steel Low Splatter MIG Welding Wire Compatible With Lincoln Miller Forney Harbor Welder 1KG (0.023 2Lb)**ARCCAPTAIN**$16.66**938 rev1y ago](https://www.amazon.com/dp/B0DXVVJZL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ATLASWELDER Solid MIG Welding Wire ER70S-6 .023 Inch 10LB with Low Spatter and High Levels of Deoxidizers for All Position Gas Welding**ATLAS WELDER**$33.73**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GSGRVBYX) [**INEFIL ER70S-6 Solid MIG Welding Wire .023 2 lb Spool | Made in Italy | Auto Body & Thin Gauge Steel AWS ER70S-6**INE USA Since 1950**$16.76**4.7★**▲ 174%**](https://www.amazon.com/dp/B003KMLNEW) [**MIG Welding Wire L-56 .025 Spool**Lincoln Electric**$23.56**4.7★**▲ 53%**](https://www.amazon.com/dp/B073T73Z11) [**Blue Demon ER70S6 X .023 X 11 LB MIG Carbon Steel Welding Wire**Blue Demon**$36.62**4.6★**▲ 39%**](https://www.amazon.com/dp/B00F429UPU) [**YESWELDER ER70S-6 Carbon Steel MIG Wire 0.023 in 2 lb**YESWELDER**$16.90**4.7★**▲ 33%**](https://www.amazon.com/dp/B0DZ1RRB7F)
**~~View all trending →~~**
## **What buyers say about 023 mig wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Acceptable product”*
**Value For Money**27%
*“Good Value”*
**Advertised Vs Actual Product**25%
*“As advertised”*
**Size-Overall**7%
*“Perfect fit”*
**Comfort-Overall**5%
*“Comfortable boots, they do grab a lot of dirt”*
**Strength**2%
*“Great wire”*
### **What buyers complain about **
**Strength**25%
*“The reel this wire comes on is extremely fragile”*
**Thickness**17%
*“The spool is made of thin plastic and breaks easily”*
**Quality-Overall**17%
*“very poor quality”*
**Precision Of Cut**17%
*“One of the worst welding wires that Ive ever used nothing”*
**Heating**17%
*“melts to fast”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**31%
**Functionality-Overall**8%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Ease Of Use**2%
**Thin**2%
**Material Quality**2%
**Mechanism Issues**1%
## **Common questions**
- **Is 023 mig wire profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 023 mig wire niche?**
- 12 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in 023 mig wire?**
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 1.1%.
- **When does demand for 023 mig wire peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 023 mig wire niche?**
- Listings span $8.01–$57.91; the average listing price is $27.77 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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