---
title: "Trend — zip level - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/zip-level/trend"
last_updated: "2026-08-10T20:25:46.304Z"
locale: en
meta:
  description: "Niche score 31/100 · $676K/yr market · 20K searches/yr · $689.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · $676K/yr market · 20K searches/yr · $689.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — zip level - Flapen"
---

# **zip level**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 67Growth 14Conversion 57Competition 6Returns 54Price range 4Avg price 0Brand share 0Review moat 94Quality gap 19

**Review moat**

**Great****110.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$676K**

$676K/yr · 20K searches

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$51.46–$1163.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$689.72**

avg listing price — sweet spot $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend