---
title: "Yonex Shuttlecocks — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yonex-shuttlecocks"
last_updated: "2026-08-11T04:51:42.794Z"
locale: en
meta:
description: "Niche score 47/100 · $68K/yr market · 69K searches/yr · $17.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $68K/yr market · 69K searches/yr · $17.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yonex Shuttlecocks — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **yonex shuttlecocks**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 63Competition 31Returns 68Price range 78Avg price 81Brand share 35Review moat 53Quality gap 87
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.42–$47.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,376.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 69K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, yonex shuttlecocks is a $68K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yonex shuttlecocks market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$52K–$70K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**30**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**9%**
- AboveGenius26% - ZHENAN23% - Philonext14% - HIRALIY12% - EAGLES9% - YONEX7% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yonex-shuttlecocks/trend)
## **Top yonex shuttlecocks search terms**
- **shuttlecocks feather**17K/yr+22.2%5.2% conv. - **badminton shuttlecocks feather**19K/yr-25.5%4.3% conv. - **feather shuttlecocks**10K/yr+0.3%4.6% conv. - **feather shuttlecocks for badminton**8K/yr+19.8%7.0% conv. - **badminton feather shuttlecock**4K/yr+0.6%2.4% conv. - **badminton shuttle feather**3K/yr-18.6%5.8% conv. - **badminton feather shuttlecocks**5K/yr-32.1%4.9% conv. - **feather shuttlecock**4K/yr-5.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yonex-shuttlecocks/search-terms)
## **Top yonex shuttlecocks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**3.7★88 rev](https://www.amazon.com/dp/B0GF81QJN1) [2**Philonext 12 Pack Shuttlecocks Goose Feather Badminton**Philonext**$21.47**4.1★3,446 rev](https://www.amazon.com/dp/B07DNSR46B) [3**ZHENAN Goose Feather Badminton Shuttlecocks 12 Pack Feather Badminton Birdies-Hight Speed Training Birdie Ball for Indoor and Outdoor Matches Highly Stable & Durable Shuttle Balls**ZHENAN**$21.66**4.4★2,231 rev](https://www.amazon.com/dp/B0F63J2PMZ) [4**HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$9.86**3.8★40 rev](https://www.amazon.com/dp/B0GVN1XJ1L) [5**Badminton Birdies Nylon Feather Bedminton Shuttlecocks - Plastic Birdie ball for indoor outdoor Matches Baseball Practice Highly Stable & Durable Set for Beach Racket Games Playground Backyards**EAGLES**$9.48**4.6★2,092 rev](https://www.amazon.com/dp/B0B9FN4B1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$9.86**40 rev3mo ago](https://www.amazon.com/dp/B0GVN1XJ1L) [**HIRALIY 10 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$17.54**40 rev3mo ago](https://www.amazon.com/dp/B0GVN4NB9T) [**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**88 rev6mo ago](https://www.amazon.com/dp/B0GF81QJN1) [**AboveGenius Goose Feather Badminton Birdies 12 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (12)**AboveGenius**$20.99**88 rev6mo ago](https://www.amazon.com/dp/B0GF7SG5WT) [**ZHENAN Goose Feather Badminton Shuttlecocks 12 Pack Feather Badminton Birdies-Hight Speed Training Birdie Ball for Indoor and Outdoor Matches Highly Stable & Durable Shuttle Balls**ZHENAN**$21.66**2,231 rev1y ago](https://www.amazon.com/dp/B0F63J2PMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIRALIY 10 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$17.54**3.8★**▲ 215%**](https://www.amazon.com/dp/B0GVN4NB9T) [**HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club**HIRALIY**$9.86**3.8★**▲ 212%**](https://www.amazon.com/dp/B0GVN1XJ1L) [**YONEX Badminton Shuttlecock Mavis 350 (Colour/Size: Yellow/Fast Red)**YONEX**$22.07**4.3★**▲ 161%**](https://www.amazon.com/dp/B000ODQJD0) [**AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)**AboveGenius**$13.41**3.7★**▲ 114%**](https://www.amazon.com/dp/B0GF81QJN1) [**AboveGenius Goose Feather Badminton Birdies 12 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (12)**AboveGenius**$20.99**3.7★**▲ 80%**](https://www.amazon.com/dp/B0GF7SG5WT)
**~~View all trending →~~**
## **What buyers say about yonex shuttlecocks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality Shuttlecock”*
**Durability**16%
*“Durable and work well Recommend seem to hold up”*
**Value For Money**11%
*“Great value”*
**Fun/Entertainment Experience**5%
*“make the game a lot more enjoyable”*
**Balance/Stability**5%
*“They are well balanced”*
**Weight Light**4%
*“Lightweight”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Suitability Beginner**4%
*“Great option for beginners, families, and even more experienced players”*
**Material Quality**3%
*“Premium Materials: Unlike cheaper duck feather alternatives”*
**Shape/Style**2%
*“each one has the look”*
### **What buyers complain about **
**Quality-Overall**37%
*“Bad quality”*
**Durability**23%
*“Breaks easily”*
**Value For Money**9%
*“Not worth the price”*
**Balance/Stability**3%
*“wasn't very stable”*
**Advertised Vs Actual Product**2%
*“Does not fly are described”*
**Strength**2%
*“Easy to break”*
**Suitability Intermediate**2%
*“making it completely inadequate for intermediate or advanced fast-paced play”*
**Color**2%
*“the color is a little off white color”*
**Size-Overall**2%
*“Small”*
**Suitability Pro/Experts**1%
*“They are not pro level”*
### **Top return reasons **
**Quality-Overall**34%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Durability**6%
**Material Quality**4%
**Weight Light**3%
**Weight Heavy**3%
**Defective Material/Parts**3%
**Size-Overall**2%
## **Common questions**
- **Is yonex shuttlecocks profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the yonex shuttlecocks niche?**
- 9 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in yonex shuttlecocks?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 2.3%.
- **When does demand for yonex shuttlecocks peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the yonex shuttlecocks niche?**
- Listings span $6.42–$47.39; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.
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