---
title: "Trend — yoga - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga/trend"
last_updated: "2026-07-21T23:48:03.266Z"
locale: en
meta:
  description: "Niche score 47/100 · $373K/yr market · 2.0M searches/yr · $23.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $373K/yr market · 2.0M searches/yr · $23.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yoga - Flapen"
---

# **yoga**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 54Growth 18Conversion 10Competition 70Returns 57Price range 38Avg price 95Brand share 85Review moat 19Quality gap 32

**Avg price**

**Incredible****$23.58**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$373K**

$373K/yr · 2.0M searches

**Price range**

**Okay****$5.57–$232.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,655.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale