---
title: "Trend — yoga rug - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga-rug/trend"
last_updated: "2026-07-21T22:48:57.539Z"
locale: en
meta:
  description: "Niche score 47/100 · $27K/yr market · 111K searches/yr · $47.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $27K/yr market · 111K searches/yr · $47.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yoga rug - Flapen"
---

# **yoga rug**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 7Growth 34Conversion 6Competition 75Returns 53Price range 90Avg price 94Brand share 66Review moat 38Quality gap 62

**Avg price**

**Great****$47.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.87–$91.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,651.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$27K**

$27K/yr · 111K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale