---
title: "Yoga Mat Set — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga-mat-set"
last_updated: "2026-07-21T22:12:04.813Z"
locale: en
meta:
description: "Niche score 44/100 · $37K/yr market · 57K searches/yr · $35.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $37K/yr market · 57K searches/yr · $35.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yoga Mat Set — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **yoga mat set**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 14Conversion 24Competition 80Returns 64Price range 91Avg price 95Brand share 57Review moat 20Quality gap 37
**Avg price**
**Incredible****$35.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.38–$75.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,081.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$37K**
$37K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, yoga mat set is a $37K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoga mat set market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Launch success**
- **63%**
- 5 of 8 new (360d)
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**25%**
- FARINOK27% - BalanceFrom13% - Gaiam12% - Amazon Basics12% - Fitvids7% - ViraAxis5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yoga-mat-set/trend)
## **Top yoga mat set search terms**
- **yoga mat and blocks**25K/yr-25.1%1.8% conv. - **yoga mat and blocks set**11K/yr+4.2%1.4% conv. - **yoga mat kit**8K/yr-17.5%0.4% conv. - **yoga mat and weights set**7K/yr-34.4%0.1% conv. - **yoga starter sets**5K/yr-41.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yoga-mat-set/search-terms)
## **Top yoga mat set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (PINK&GREY 8MM)**FARINOK**$55.82**4.7★213 rev](https://www.amazon.com/dp/B0C6XXJ5T9) [2**BalanceFrom 7-Piece Yoga Set with 71x24x0.5 Inches Extra Thick Mat and Carrying Sling Includes 2 Blocks Stretch Strap 2 Towels and Knee Pad for Home Studio and Gym Workouts**BalanceFrom**$42.47**4.6★6,500 rev](https://www.amazon.com/dp/B07LFML7JC) [3**1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (BLUE&RED 9MM)**FARINOK**$53.75**4.7★213 rev](https://www.amazon.com/dp/B0C694WGSB) [4**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm**Gaiam**$22.14**4.6★46,174 rev](https://www.amazon.com/dp/B07H9PDL2Y) [5**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.68**4.6★69,529 rev](https://www.amazon.com/dp/B01LP0U5X0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm**Gaiam**$22.14**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PDL2Y) [**Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap**Gaiam**$23.01**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PZ42P) [**Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)**Gaiam**$23.27**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9PZ6MH) [**Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)**ViraAxis**$38.78**34 rev2mo ago](https://www.amazon.com/dp/B0GZ2JM4T5) [**Yoga Starter Kit - Yoga Blocks 2 Pack Strap & 2 Knee Pad Cushions**TTolbi**$26.14**65 rev3mo ago](https://www.amazon.com/dp/B0GXLGLPST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoga Starter Kit - Yoga Blocks 2 Pack Strap & 2 Knee Pad Cushions**TTolbi**$26.14**4.7★**▲ 154%**](https://www.amazon.com/dp/B0GXLGLPST) [**HouzeFun 70x27 Yoga Mat 3.5mm Thick - Non-Slip Exercise Mat with Printed Yoga Poses for Pilates Workout & Stretching - Includes Resistance Bands and Weighted Jump Rope - Home & Gym Use**HouzeFun**$38.96**4.3★**▲ 151%**](https://www.amazon.com/dp/B0GLGQC8CF) [**Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)**ViraAxis**$38.78**4.1★**▲ 150%**](https://www.amazon.com/dp/B0GZ2JM4T5) [**Amazon Basics 1-Inch Extra Thick Memory Foam Workout Exercise Yoga Mat with Carrying Strap Textured Non-Slip Surface for Floor Exercises 74 x 24 Rose**Amazon Basics**$32.11**4.6★**▲ 124%**](https://www.amazon.com/dp/B0DN5SBPG3) [**Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)**Gaiam**$23.27**4.6★**▲ 123%**](https://www.amazon.com/dp/B07H9PZ6MH)
**~~View all trending →~~**
## **What buyers say about yoga mat set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Good quality mat”*
**Thickness**9%
*“a perfect thickness with the foam”*
**Comfort-Overall**9%
*“Extremely Comfortable”*
**Exercise/Sports Suitability**8%
*“This is a great exercise mat”*
**Cushion**6%
*“provides a good amount of cushion”*
**Value For Money**6%
*“Great Value”*
**Grip**4%
*“does not slip”*
**Soft Feel**4%
*“Good soft”*
**Color**4%
*“Great color”*
**Durability**4%
*“this set has been durable for me”*
### **What buyers complain about **
**Smell**18%
*“Overwhelming chemical smell”*
**Grip**10%
*“NO GRIP”*
**Thickness**8%
*“It's thick”*
**Quality-Overall**5%
*“This mat is terrible quality”*
**Durability**4%
*“Not durable at all”*
**Strap/String Quality**4%
*“missing the strap”*
**Size-Overall**3%
*“Smaller than i imagined”*
**Stretchability/Expandability/Elasticity**3%
*“Not the best for stretching”*
**Value For Money**2%
*“Not as great as more expensive brands”*
**Exercise/Sports Suitability**2%
*“Impractical and disruptive to my workout”*
### **Top return reasons **
**Thickness**19%
**Size-Overall**13%
**Value For Money**10%
**Thin**8%
**Smell**7%
**Grip**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Material Quality**4%
**Color**4%
## **Common questions**
- **Is yoga mat set profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 43 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the yoga mat set niche?**
- 22 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in yoga mat set?**
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 2.5%.
- **When does demand for yoga mat set peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the yoga mat set niche?**
- Listings span $11.38–$75.84; the average listing price is $35.03 (sweet spot $15–$100). The average incumbent carries 13,081 reviews — the moat a new listing must climb.
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