---
title: "Trend — yoga mat scrunchie - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga-mat-scrunchie/trend"
last_updated: "2026-07-21T22:39:10.711Z"
locale: en
meta:
  description: "Niche score 38/100 · $61K/yr market · 98K searches/yr · $18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $61K/yr market · 98K searches/yr · $18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yoga mat scrunchie - Flapen"
---

# **yoga mat scrunchie**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 18Conversion 43Competition 18Returns 95Price range 87Avg price 83Brand share 0Review moat 92Quality gap 35

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****167.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$5.84–$96.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$61K**

$61K/yr · 98K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand