---
title: "Yoga Mat Scrunchie — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga-mat-scrunchie"
last_updated: "2026-07-21T22:11:41.021Z"
locale: en
meta:
description: "Niche score 38/100 · $61K/yr market · 98K searches/yr · $18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $61K/yr market · 98K searches/yr · $18.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yoga Mat Scrunchie — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **yoga mat scrunchie**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 18Conversion 43Competition 18Returns 95Price range 87Avg price 83Brand share 0Review moat 92Quality gap 35
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****167.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.84–$96.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.10**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$61K**
$61K/yr · 98K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yoga mat scrunchie is a $61K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoga mat scrunchie market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 7 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Mirmire44% - Slim Panda44% - Zawuodar9% - TECEUM2% - Bala2%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -14.3% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yoga-mat-scrunchie/trend)
## **Top yoga mat scrunchie search terms**
- **yoga mat scrunchie**63K/yr-15.6%2.5% conv. - **mat scrunchie**14K/yr+21.7%1.3% conv. - **yoga scrunchie**5K/yr-36.1%3.1% conv. - **bala mat scrunchie**6K/yr-37.1%2.7% conv. - **bala scrunchie yoga mat**4K/yr-37.7%2.2% conv. - **bala scrunchie**3K/yr-42.6%2.6% conv. - **bala yoga mat scrunchie**2K/yr-54.1%3.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yoga-mat-scrunchie/search-terms)
## **Top yoga mat scrunchie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)**Slim Panda**$12.79**4.6★37 rev](https://www.amazon.com/dp/B0FW9TG8T4) [2**Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Adjustable & Stretching Yoga Mats Strap Dark Gray**Mirmire**$14.67**4.7★86 rev](https://www.amazon.com/dp/B0FBT4Y4T5) [3**Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink**Mirmire**$13.83**4.7★86 rev](https://www.amazon.com/dp/B0GKQRB13D) [4**Yoga Mat Scrunchie - Holds Your Yoga Mat in Style Durable & Soft Fabric Yoga Mats For Carrying Pink Women Gift**Mirmire**$14.59**4.7★86 rev](https://www.amazon.com/dp/B0FBT6RMQ1) [5**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Black)**Slim Panda**$12.69**4.6★37 rev](https://www.amazon.com/dp/B0FW9YC8GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink**Mirmire**$13.83**86 rev5mo ago](https://www.amazon.com/dp/B0GKQRB13D) [**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)**Slim Panda**$12.79**37 rev9mo ago](https://www.amazon.com/dp/B0FW9TG8T4) [**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Black)**Slim Panda**$12.69**37 rev9mo ago](https://www.amazon.com/dp/B0FW9YC8GV) [**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)**Slim Panda**$11.74**14 rev9mo ago](https://www.amazon.com/dp/B0FWBC4NNQ) [**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)**Slim Panda**$12.74**14 rev9mo ago](https://www.amazon.com/dp/B0FWB5GPF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zawuodar Yoga Mat Scrunchie - Yoga Mat Strap Band - Fits All Standard Yoga Mats (Not Suitable for Overly Thick Mats)**Zawuodar**$12.03**4.9★**▲ 144%**](https://www.amazon.com/dp/B0FQ49GPZ3) [**Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink**Mirmire**$13.83**4.7★**▲ 141%**](https://www.amazon.com/dp/B0GKQRB13D) [**Bala Yoga Mat for Home Gym 5mm (Blush) - Non Slip Exercise Mat for Home Workout Stretching Pilates Aerobics & Floor & Fitness Work Out - Indoor Exercising Mat**Bala**$96.76**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DMBZ93YT) [**Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)**Slim Panda**$12.79**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FW9TG8T4) [![TECEUM Yoga Mat Strap Black & 30+ Colors Adjustable Mat Holder Sling Career for All Mats [Mat Not Included]](https://m.media-amazon.com/images/I/41rYkA8uOVL.jpg)**TECEUM Yoga Mat Strap Black & 30+ Colors Adjustable Mat Holder Sling Career for All Mats \[Mat Not Included\]**TECEUM**$5.84**4.7★**▲ 34%**](https://www.amazon.com/dp/B0BY2Z99RB)
**~~View all trending →~~**
## **What buyers say about yoga mat scrunchie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Advertised Vs Actual Product**13%
*“Does the Job”*
**Quality-Overall**9%
*“Just as good as the name brands”*
**Portability**8%
*“It's nice to carry my chair with me”*
**Strap/String Quality**6%
*“Great alternative to yoga straps”*
**Color**5%
*“Will definitely purchase another color soon”*
**Value For Money**5%
*“then saw this affordable one”*
**Grip**5%
*“good grip”*
**Size-Overall**4%
*“it fits perfectly”*
**Stretchability/Expandability/Elasticity**4%
*“The scrunchie easily extends around my BIG Slim Panda mat and, to my surprise, it scrunches easily as I slip the yoga mat bag over it. see picture”*
### **What buyers complain about **
**Size-Overall**19%
*“Too small”*
**Ease Of Use**13%
*“Its also very awkward to put on”*
**Stretchability/Expandability/Elasticity**9%
*“its best used on thin mats because it doesnt stretch enough for thicker mats”*
**Scratch Resistance**6%
*“Damaged My Yoga Mat - Created Dents”*
**Grip**6%
*“Not the best doesnt hold and slips”*
**Strap/String Quality**5%
*“The strap does not tighten around the mat as much as Id like it to”*
**Material Quality**3%
*“Turns out, the fabric is actually quite thin and silky--yep, it feels a little like real silk. although the description calls the fabric, velvet”*
**Strength**3%
*“barely, its not super strong and its exactly like a slap bracelet”*
**Comfort-Overall**3%
*“I found the mat that was supplied too thin for comfort so I bought my own mat”*
**Stain Resistance**3%
*“***major down side is that sweat or any kind of dampness leaves stains”*
### **Top return reasons **
**Size-Overall**34%
**Color**10%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Strap/String Quality**6%
**Functionality-Overall**6%
**Material Quality**4%
**Stretchability/Expandability/Elasticity**3%
**Weight Heavy**3%
**Grip**2%
## **Common questions**
- **Is yoga mat scrunchie profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yoga mat scrunchie niche?**
- 5 brands and 7 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yoga mat scrunchie?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Stretchability/Expandability/Elasticity. The return rate is 0.9%.
- **What does it cost to enter the yoga mat scrunchie niche?**
- Listings span $5.84–$96.76; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.
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