---
title: "Trend — yoga blocks - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yoga-blocks/trend"
last_updated: "2026-07-21T17:17:00.089Z"
locale: en
meta:
  description: "Niche score 59/100 · $3.6M/yr market · 3.6M searches/yr · $13.81 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $3.6M/yr market · 3.6M searches/yr · $13.81 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — yoga blocks - Flapen"
---

# **yoga blocks**

**Launch it**

A $3.6M/yr market growing +3.3% this quarter with returns at 1.5% — clears our launch bar.

Market size 96Growth 29Conversion 76Competition 58Returns 86Price range 81Avg price 65Brand share 51Review moat 24Quality gap 19

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 3.6M searches

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.55–$51.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.81**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,118.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality