---
title: "Yeti Roadie 60 — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yeti-roadie-60"
last_updated: "2026-08-11T01:08:15.779Z"
locale: en
meta:
description: "Niche score 38/100 · $118K/yr market · 32K searches/yr · $206.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $118K/yr market · 32K searches/yr · $206.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yeti Roadie 60 — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **yeti roadie 60**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 95Conversion 23Competition 18Returns 62Price range 18Avg price 45Brand share 0Review moat 84Quality gap 15
**Growth**
**Incredible****+123.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****320.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$206.43**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 32K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$17.34–$469.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, yeti roadie 60 is a $118K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yeti roadie 60 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$155K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#536**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- YETI88% - LUVCOSY5% - Above Sea Level4% - HKJWUN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +123.3% search growth over the last 90 days.
4K3KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yeti-roadie-60/trend)
## **Top yeti roadie 60 search terms**
- **yeti roadie 60**13K/yr+114.5%1.3% conv. - **yeti roadie 48 accessories**7K/yr+117.0%1.8% conv. - **yeti roadie 60 accessories**6K/yr+121.8%2.6% conv. - **yeti roadie 60 wheeled cooler**3K/yr+157.9%1.7% conv. - **yeti 60**2K/yr+139.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yeti-roadie-60/search-terms)
## **Top yeti roadie 60 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$53K60%$71K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YETI Roadie Wheel Cooler Navy 60**YETI**$468.55**4.8★553 rev](https://www.amazon.com/dp/B0B7NZNFZZ) [2**YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle Charcoal**YETI**$469.21**4.8★553 rev](https://www.amazon.com/dp/B0B7NZ6C4N) [3**Yeti Roadie 48/60 Dual Cupholder**YETI**$40.22**4.8★151 rev](https://www.amazon.com/dp/B0BHBVV1B2) [4**YETI Roadie 48 & 60 Wheeled Cooler Divider/Cutting Board**YETI**$29.87**4.6★149 rev](https://www.amazon.com/dp/B0BHBLMT71) [5**Yeti Roadie 60 Wheeled Cooler White**YETI**$467.27**4.8★553 rev](https://www.amazon.com/dp/B0B7NY36G8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cup Holder Fits for YETI Roadie 48 & 60 Cooler Side Mount Dual Drink Holder with Storage Tray No Tools Fits Can Bottle Tumbler for Camping Fishing Boating Tailgate**HKJWUN**$35.43**0 rev6mo ago](https://www.amazon.com/dp/B0GJ32VPCJ) [**Above Sea Level Ice Pack Divider Compatible with YETI Coolers - Fits YETI Roadie 48 & 60**Above Sea Level**$37.93**515 rev1y ago](https://www.amazon.com/dp/B0F1DR1NZC) [**LUVCOSY Transparent Acrylic Divider Compatible with YETI Roadie 48 & 60 Cooler Accessories Cooler Organizer with High Visibility Durable and Easy Clean Designed for Camping and Outdoor**LUVCOSY**$17.34**48 rev1y ago](https://www.amazon.com/dp/B0DPMG2YFJ) [**YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle Rescue Red**YETI**$468.71**553 rev3y ago](https://www.amazon.com/dp/B0BZTCYLQN) [**YETI Roadie Wheel Cooler Navy 60**YETI**$468.55**553 rev3y ago](https://www.amazon.com/dp/B0B7NZNFZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cup Holder Fits for YETI Roadie 48 & 60 Cooler Side Mount Dual Drink Holder with Storage Tray No Tools Fits Can Bottle Tumbler for Camping Fishing Boating Tailgate**HKJWUN**$35.43**0.0★**▲ 181%**](https://www.amazon.com/dp/B0GJ32VPCJ) [**YETI Roadie Wheel Cooler Navy 60**YETI**$468.55**4.8★**▲ 65%**](https://www.amazon.com/dp/B0B7NZNFZZ) [**YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle Charcoal**YETI**$469.21**4.8★**▲ 17%**](https://www.amazon.com/dp/B0B7NZ6C4N) [**YETI Roadie 48 & 60 Wheeled Cooler Dry Goods Basket**YETI**$29.79**4.7★**▲ 10%**](https://www.amazon.com/dp/B0BHBFMXBS) [**YETI Roadie 48 & 60 Wheeled Cooler Divider/Cutting Board**YETI**$29.87**4.6★**— 3%**](https://www.amazon.com/dp/B0BHBLMT71)
**~~View all trending →~~**
## **What buyers say about yeti roadie 60**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Fits like a glove too”*
**Value For Money**15%
*“Great investment”*
**Quality-Overall**11%
*“Great product well built”*
**Ease Of Use**8%
*“convenient divider”*
**Weather Proof**6%
*“PERFECT FOR ROAD TRIPS”*
**Wheel Quality**6%
*“But handle and wheels are good”*
**Warmth**6%
*“Stays cold for a long time”*
**Strength**4%
*“It feels sturdy enough for basic use”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Portability**2%
*“Handy Add-On for Drink Access on the Go”*
### **What buyers complain about **
**Weight Heavy**25%
*“Its heavier than it looked looks”*
**Value For Money**25%
*“The product is expensive for what it was”*
**Durability**6%
*“within less than a year that handle jammed”*
**Quality-Overall**6%
*“Very poor quality handle”*
**Jamming/Clogging**6%
*“within less than a year that handle jammed”*
**Color**4%
*“I would have preferred a different color though”*
### **Top return reasons **
**Size-Overall**63%
**Defective Material/Parts**5%
**Color**5%
**Value For Money**4%
**Weight Heavy**4%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**4%
**Mounting**3%
**Coolant**2%
**Assembly/Installation**2%
## **Common questions**
- **Is yeti roadie 60 profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yeti roadie 60 niche?**
- 4 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yeti roadie 60?**
- Top complaints mined from reviews: Weight Heavy, Value For Money, Durability. The return rate is 2.5%.
- **When does demand for yeti roadie 60 peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the yeti roadie 60 niche?**
- Listings span $17.34–$469.21; the average listing price is $206.43 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.
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