---
title: "Search terms — yeti lid - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yeti-lid/search-terms"
last_updated: "2026-08-11T02:03:05.421Z"
locale: en
meta:
  description: "Niche score 54/100 · $1.3M/yr market · 1.5M searches/yr. A deep review moat (4,684 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $1.3M/yr market · 1.5M searches/yr. A deep review moat (4,684 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yeti lid - Flapen"
---

# **yeti lid**

**Worth a look**

Shows a $1.3M/yr market, but a deep review moat (4,684 avg reviews) keeps it on the watch list.

Market size 83Growth 29Conversion 77Competition 38Returns 59Price range 50Avg price 45Brand share 42Review moat 25Quality gap 81

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.5M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$8.11–$21.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.35**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,683.65**

avg incumbent reviews — the moat a new listing must climb

## Search terms