---
title: "Search terms — yeti cooler with wheels - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yeti-cooler-with-wheels/search-terms"
last_updated: "2026-08-11T04:02:17.963Z"
locale: en
meta:
  description: "Niche score 38/100 · $162K/yr market · 88K searches/yr · $340.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $162K/yr market · 88K searches/yr · $340.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — yeti cooler with wheels - Flapen"
---

# **yeti cooler with wheels**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 34Growth 93Conversion 7Competition 49Returns 39Price range 8Avg price 25Brand share 7Review moat 53Quality gap 22

**Growth**

**Great****+105.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,364.86**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$162K**

$162K/yr · 88K searches

**Avg price**

**Okay****$340.53**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$67.12–$469.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms