---
title: "Yeti Cooler with Wheels — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yeti-cooler-with-wheels"
last_updated: "2026-08-11T02:58:49.496Z"
locale: en
meta:
description: "Niche score 38/100 · $162K/yr market · 88K searches/yr · $340.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $162K/yr market · 88K searches/yr · $340.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yeti Cooler with Wheels — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **yeti cooler with wheels**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 34Growth 93Conversion 7Competition 49Returns 39Price range 8Avg price 25Brand share 7Review moat 53Quality gap 22
**Growth**
**Great****+105.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,364.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$162K**
$162K/yr · 88K searches
**Avg price**
**Okay****$340.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$67.12–$469.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, yeti cooler with wheels is a $162K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yeti cooler with wheels market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$170K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**1%**
- YETI80% - Fullet6% - FERUERW4% - Ninja4% - RTIC3% - Igloo2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yeti-cooler-with-wheels/trend)
## **Top yeti cooler with wheels search terms**
- **yeti cooler wheels**21K/yr+146.3%0.4% conv. - **yeti rolling cooler**12K/yr+133.4%0.4% conv. - **yeti wheels**9K/yr+177.2%0.4% conv. - **yeti cooler on wheels**8K/yr+129.0%0.4% conv. - **yeti wheeled cooler**16K/yr-9.8%0.2% conv. - **yeti cooler with wheels and handle**8K/yr+143.9%0.4% conv. - **yeti on wheels**4K/yr+177.6%0.3% conv. - **yeti rolling coolers on wheels**4K/yr+175.7%0.3% conv. - **rolling yeti cooler**3K/yr+146.7%0.3% conv. - **yeti 60 wheeled cooler**4K/yr+2.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yeti-cooler-with-wheels/search-terms)
## **Top yeti cooler with wheels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YETI Tundra Haul Portable Wheeled Cooler Navy**YETI**$444.71**4.8★4,016 rev](https://www.amazon.com/dp/B0842C5WVB) [2**YETI Roadie 32 Wheeled Cooler Rescue Red**YETI**$371.53**4.8★661 rev](https://www.amazon.com/dp/B0D1RKS49B) [3**YETI Roadie 32 Wheeled Cooler Navy**YETI**$372.51**4.8★661 rev](https://www.amazon.com/dp/B0D1RJZCWZ) [4**YETI Roadie 32 Wheeled Cooler Charcoal**YETI**$371.07**4.8★661 rev](https://www.amazon.com/dp/B0D1S5M6JH) [5**YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle Charcoal**YETI**$469.21**4.8★553 rev](https://www.amazon.com/dp/B0B7NZ6C4N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum**RTIC**$171.45**344 rev1w ago](https://www.amazon.com/dp/B0DZ3RC3XY) [**Ninja FrostVault 45QT Cooler with Wheels | Insulated with Temp Dry Storage Drawer | Keeps Ice Cold for Days | for The Beach Camping Picnics & More | Strawberry Rhubarb | FB245BP**Ninja**$264.32**581 rev4mo ago](https://www.amazon.com/dp/B0GKHVLRTS) [**Ninja | Cooler | FrostVault 30QT Cooler with Wheels | Insulated with Temp Dry Storage Drawer | Keeps Ice Cold for Days | for the Beach Camping Picnics & More | Lakeshore Blue | FB230BL**Ninja**$240.14**321 rev1y ago](https://www.amazon.com/dp/B0DPN98BT7) [**Coleman Pro Heavy-Duty 55qt Wheeled Ultra-Light Premium Hard Cooler Extra-Thick Insulation Keeps Ice up to 5 Days 92-Can Capacity Heavy-Duty Wheels**Coleman**$212.51**629 rev1y ago](https://www.amazon.com/dp/B0DMW3J6FV) [**YETI Roadie 32 Wheeled Cooler Rescue Red**YETI**$371.53**661 rev2y ago](https://www.amazon.com/dp/B0D1RKS49B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja FrostVault 45QT Cooler with Wheels | Insulated with Temp Dry Storage Drawer | Keeps Ice Cold for Days | for The Beach Camping Picnics & More | Strawberry Rhubarb | FB245BP**Ninja**$264.32**4.6★**▲ 133%**](https://www.amazon.com/dp/B0GKHVLRTS) [**Coleman Pro Heavy-Duty 55qt Wheeled Ultra-Light Premium Hard Cooler Extra-Thick Insulation Keeps Ice up to 5 Days 92-Can Capacity Heavy-Duty Wheels**Coleman**$212.51**4.6★**▲ 73%**](https://www.amazon.com/dp/B0DMW3J6FV) [**RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum**RTIC**$171.45**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DZ3RC3XY) [**Ninja | Cooler | FrostVault 30QT Cooler with Wheels | Insulated with Temp Dry Storage Drawer | Keeps Ice Cold for Days | for the Beach Camping Picnics & More | Lakeshore Blue | FB230BL**Ninja**$240.14**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DPN98BT7) [**YETI Roadie 32 Wheeled Cooler White**YETI**$371.06**4.8★**▲ 29%**](https://www.amazon.com/dp/B0D1RHVHDZ)
**~~View all trending →~~**
## **What buyers say about yeti cooler with wheels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent quality”*
**Size-Overall**11%
*“it fits”*
**Value For Money**10%
*“Great value”*
**Wheel Quality**9%
*“having it on wheels helps”*
**Ease Of Use**7%
*“it has made our lives so much easier”*
**Color**7%
*“Love the color”*
**Design-Overall**5%
*“Good design”*
**Strength**4%
*“Sturdy, great features”*
**Handle Quality**3%
*“The wheels and handle worked really good”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Weight Heavy**17%
*“they are both a little bulky/heavy”*
**Value For Money**14%
*“very expensive and the divider and ice packs cost me another $50 plus”*
**Size-Overall**9%
*“Too small”*
**Quality-Overall**5%
*“Not impressed with the quality of this cooler for the money paid”*
**Mounting**5%
*“one of the Chinese made axles have stripped threads so the cap nut barely screwed on”*
**Leak-Proof**5%
*“It leaks”*
**Assembly/Installation**5%
*“Now, theres no way it could be disassembled and reassembled if needed”*
**Durability**4%
*“within less than a year that handle jammed”*
**Product Condition**3%
*“looks used”*
**Advertised Vs Actual Product**3%
*“False advertising and way to too much money for this cooler”*
### **Top return reasons **
**Size-Overall**52%
**Weight Heavy**15%
**Value For Money**8%
**Color**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Product Condition**2%
**Functionality-Overall**2%
**Scratch Resistance**1%
**Storage Capacity**1%
## **Common questions**
- **Is yeti cooler with wheels profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yeti cooler with wheels niche?**
- 7 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in yeti cooler with wheels?**
- Top complaints mined from reviews: Weight Heavy, Value For Money, Size-Overall. The return rate is 3.9%.
- **When does demand for yeti cooler with wheels peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the yeti cooler with wheels niche?**
- Listings span $67.12–$469.21; the average listing price is $340.53 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.
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