---
title: "Yankees Snapback — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yankees-snapback"
last_updated: "2026-08-11T00:49:24.028Z"
locale: en
meta:
description: "Niche score 45/100 · $107K/yr market · 205K searches/yr · $29.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $107K/yr market · 205K searches/yr · $29.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankees Snapback — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **yankees snapback**
**Skip it**
Weak search conversion (1.8%) — this niche doesn't clear our bar today.
Market size 26Growth 41Conversion 22Competition 90Returns 30Price range 84Avg price 95Brand share 26Review moat 28Quality gap 32
**Avg price**
**Incredible****$29.93**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$9.65–$50.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,747.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$107K**
$107K/yr · 205K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yankees snapback is a $107K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankees snapback market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#6,937**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **48%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**89%**
Top 20: 99%
**Top-5 click share**
**25%**
Top 20: 54%
**Open market**
**9%**
- New Era50% - 4732% - Funky Junque4% - E BY ELIDAN2% - Fxzotasi2% - Outdoor Cap2% - Open — no brand owns it (17 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yankees-snapback/trend)
## **Top yankees snapback search terms**
- **yankees fitted hat**28K/yr+5.7%0.6% conv. - **blue yankees hat**14K/yr+34.7%2.4% conv. - **yankees snapback hat**16K/yr+43.6%1.7% conv. - **yankee fitted hat**16K/yr+16.3%0.8% conv. - **yankees snapback**13K/yr+10.3%2.7% conv. - **yankee snapback hat**10K/yr+39.0%2.9% conv. - **yankees hat fitted**13K/yr+7.5%0.8% conv. - **fitted yankees hat**11K/yr-2.2%0.7% conv. - **ny snapback hat**11K/yr-1.5%1.3% conv. - **blue ny hat**9K/yr+21.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yankees-snapback/search-terms)
## **Top yankees snapback products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 7/8**New Era**$32.04**4.6★16,694 rev](https://www.amazon.com/dp/B01N40TG0P) [2**New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 5/8**New Era**$34.31**4.6★16,694 rev](https://www.amazon.com/dp/B01MTNETM1) [3**New Era New York Yankees mens Basic Black and White 9FIFTY Snapback 950**New Era**$31.60**4.6★15,589 rev](https://www.amazon.com/dp/B07FDRHFWM) [4**New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7**New Era**$31.52**4.6★16,694 rev](https://www.amazon.com/dp/B01N40TGE7) [5**New Era New York Yankees MLB Basic 9Fifty Snapback Navy**New Era**$31.02**4.6★15,589 rev](https://www.amazon.com/dp/B07CBC3V2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear**Fxzotasi**$20.11**30 rev2mo ago](https://www.amazon.com/dp/B0GZ2JB35Q) [**Adult Trucker Snapback Hat 2-Tone Cap - New York (Upside Down)**Funky Junque**$29.09**1,230 rev1y ago](https://www.amazon.com/dp/B0F7Z2TCLB) [**47 Brand MLB Team Color Home Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - New York Yankees Navy**47**$33.43**685 rev2y ago](https://www.amazon.com/dp/B0CTD63DZ6) [**New Era MLB 59FIFTY Team Color Authentic Collection Fitted On Field Game Cap Hat (7 7/8 New York Yankees Black)**New Era**$38.66**2,284 rev3y ago](https://www.amazon.com/dp/B0C5NRZXDQ) [**47 MLB Sure Shot Captain Hat Adjustable Structured 6-Panel Snapback Hat Cap Adult One Size Fits All (as1 Alpha one_Size New York Yankees)**47**$41.39**276 rev3y ago](https://www.amazon.com/dp/B0C4QXYW6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear**Fxzotasi**$20.11**4.0★**▲ 138%**](https://www.amazon.com/dp/B0GZ2JB35Q) [**Adult Trucker Snapback Hat 2-Tone Cap - New York (Upside Down)**Funky Junque**$29.09**4.6★**▲ 108%**](https://www.amazon.com/dp/B0F7Z2TCLB) [**New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7**New Era**$31.52**4.6★**▲ 96%**](https://www.amazon.com/dp/B01N40TGE7) [**47 Brand NY Yankees MVP Cap B-MVP17WBV-BK Unisex Cap Black/White One Size**47**$31.82**4.7★**▲ 84%**](https://www.amazon.com/dp/B010M2GDIS) [**New York Yankees Gray Basic 59FIFTY Fitted**New Era**$35.64**4.4★**▲ 62%**](https://www.amazon.com/dp/B07FNVKD4M)
**~~View all trending →~~**
## **What buyers say about yankees snapback**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Comfortable fit”*
**Quality-Overall**25%
*“The quality is well made at a great price”*
**Color**10%
*“the color is accurate”*
**Value For Money**6%
*“Good value”*
**Comfort-Overall**5%
*“It is comfortable”*
**Shape/Style**4%
*“Liked the shape”*
**Material Quality**4%
*“Love it great material and very comfortable”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Adjustability/Rotatability/Reclining**3%
*“Its adjustable”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**22%
*“Too big”*
**Quality-Overall**12%
*“Bad quality”*
**Color**11%
*“Color is not as shown”*
**Value For Money**6%
*“Getting cheaper”*
**Advertised Vs Actual Product**6%
*“the logo is a little off”*
**Durability**3%
*“Not lasting”*
**Shape/Style**3%
*“Comes with bill curved not straight”*
**Material Quality**2%
*“Terrible material if you have other hats of quality you will know exactly what I mean”*
**Wrinkles**2%
*“Embroidery made it wrinkle”*
**Print Quality**2%
*“Cheap, misspelled print”*
### **Top return reasons **
**Size-Overall**58%
**Color**14%
**Advertised Vs Actual Product**5%
**Shape/Style**4%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**2%
**Product Condition**2%
**Length**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is yankees snapback profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 89 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yankees snapback niche?**
- 23 brands and 149 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in yankees snapback?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- **When does demand for yankees snapback peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the yankees snapback niche?**
- Listings span $9.65–$50.41; the average listing price is $29.93 (sweet spot $15–$100). The average incumbent carries 3,748 reviews — the moat a new listing must climb.
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