---
title: "Yankees Mug — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yankees-mug"
last_updated: "2026-08-11T03:48:07.229Z"
locale: en
meta:
description: "Niche score 53/100 · $35K/yr market · 40K searches/yr · $24.09 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $35K/yr market · 40K searches/yr · $24.09 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yankees Mug — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **yankees mug**
**Worth a look**
Shows a sweet-spot price point ($24.09 avg), but a small market ($35K/yr) keeps it on the watch list.
Market size 9Growth 59Conversion 46Competition 67Returns 85Price range 88Avg price 95Brand share 46Review moat 69Quality gap 24
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.19–$54.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****738.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$35K**
$35K/yr · 40K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, yankees mug is a $35K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankees mug market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,431**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **52%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**19%**
- Logo Brands27% - Boelter Brands19% - Boelter17% - BIRGILT9% - vkawesr5% - BlenderBottle3%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +33.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yankees-mug/trend)
## **Top yankees mug search terms**
- **yankees mug**13K/yr+40.9%3.3% conv. - **yankees cup**9K/yr+43.1%2.2% conv. - **yankees coffee mug**10K/yr+17.5%3.6% conv. - **yankees tumbler**8K/yr+34.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yankees-mug/search-terms)
## **Top yankees mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New York Yankees 15 Ounce Sculpted Coffee Mug - 1 Mug**Boelter**$22.52**4.6★257 rev](https://www.amazon.com/dp/B00IN6NM58) [2**BIRGILT Legends New York Baseball City Skyline Gifts - Baseball Gifts for Men Christmas Fathers Day Birthday Gifts for Fans - Tumbler Cup 20oz**BIRGILT**$21.53**4.7★611 rev](https://www.amazon.com/dp/B0FK1XJBKZ) [3**New York Yankees 14oz Pinstripe Relief Mug**Logo Brands**$22.74**5.0★4 rev](https://www.amazon.com/dp/B0CJCF7GGK) [4**Logo Brands 520-S20T-1: NY Yankees 20oz Gameday Stainless Tumbler**Logo Brands**$23.78**4.7★46 rev](https://www.amazon.com/dp/B0B3RX2RGV) [5**Boelter Brands MLB New York Yankees Relief Sculpted Ceramic Mug 15-Ounce**Boelter Brands**$23.97**4.6★571 rev](https://www.amazon.com/dp/B004T4WN3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NY Yankees 15oz Stripe Mug**Logo Brands**$28.10**1 rev10mo ago](https://www.amazon.com/dp/B0FS1WVRYB) [**BIRGILT Legends New York Baseball City Skyline Gifts - Baseball Gifts for Men Christmas Fathers Day Birthday Gifts for Fans - Tumbler Cup 20oz**BIRGILT**$21.53**611 rev12mo ago](https://www.amazon.com/dp/B0FK1XJBKZ) [**BIRGILT Derek New York Jeter Baseball Gifts -I Love It When People Doubt Me Motivational Quote Baseball Gifts for Men - Tumbler Cup 20oz**BIRGILT**$20.47**611 rev12mo ago](https://www.amazon.com/dp/B0FK1QG26L) [**Tastes like a Yankees Win! Tumbler Waterbottle NY 20oz Stainless Steel VacuumInsulated/Water bottle with Travel Lid**Generic**$21.11**15 rev1y ago](https://www.amazon.com/dp/B0FHG6JWWY) [**BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 28-Ounce Grey/Blue (New York Yankees)**BlenderBottle**$19.16**13,364 rev1y ago](https://www.amazon.com/dp/B0F2QY17TC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Yankees 14oz Pinstripe Relief Mug**Logo Brands**$22.74**5.0★**▲ 316%**](https://www.amazon.com/dp/B0CJCF7GGK) [**NY Yankees 15oz Stripe Mug**Logo Brands**$28.10**5.0★**▲ 213%**](https://www.amazon.com/dp/B0FS1WVRYB) [**Logo Brands MLB 16oz Gameday Curved Beverage Stainless Steel Travel Tumbler (New York Yankees)**Logo Brands**$27.63**4.2★**▲ 185%**](https://www.amazon.com/dp/B0D9WYX2TD) [**NY Yankees 40oz Replay Powder Coat Tumbler**Logo Brands**$54.74**5.0★**▲ 157%**](https://www.amazon.com/dp/B0D9WZ1FTL) [**BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 28-Ounce Grey/Blue (New York Yankees)**BlenderBottle**$19.16**4.9★**▲ 150%**](https://www.amazon.com/dp/B0F2QY17TC)
**~~View all trending →~~**
## **What buyers say about yankees mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“It is well made, beautiful, the colors were just vibrant”*
**Gifting Purpose**10%
*“perfect personalized gift for the Yankees fan”*
**Advertised Vs Actual Product**8%
*“as described”*
**Thickness**8%
*“The cup is thick enough to hold the heat of the coffee for a while”*
**Color**8%
*“Colors are beautiful”*
**Durability**7%
*“dont break it”*
**Size-Overall**7%
*“Perfect Size”*
**Strength**4%
*“Nice and sturdy”*
**Value For Money**4%
*“Great For The Price”*
**Shape/Style**4%
*“Subtle, Classy”*
### **What buyers complain about **
**Size-Overall**20%
*“Disappointed in size just like the wife of whoever made this”*
**Durability**10%
*“the letters were falling off”*
**Dishwasher Safe**10%
*“Not dishwasher safe”*
**Storage Capacity**10%
*“Capacity is not as advertised”*
**Strength**10%
*“I was hoping that they'd be a little more sturdier”*
**Color**10%
*“Don't buy this garbage the colors started coming off the design the first week of use”*
**Quality-Overall**10%
*“Terrible quality and way overpriced”*
**Weight Heavy**5%
*“The Yankees cup is very heavy”*
**Advertised Vs Actual Product**5%
*“The picture does not represent this”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**20%
**Advertised Vs Actual Product**11%
**Value For Money**7%
**Handle Quality**6%
**Quality-Overall**4%
**Color**4%
**Weight Heavy**3%
**Gifting Purpose**3%
**Product Condition**1%
## **Common questions**
- **Is yankees mug profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the yankees mug niche?**
- 17 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in yankees mug?**
- Top complaints mined from reviews: Size-Overall, Durability, Dishwasher Safe. The return rate is 1.5%.
- **When does demand for yankees mug peak?**
- Demand peaks in Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the yankees mug niche?**
- Listings span $11.19–$54.74; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.
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