---
title: "Yankees Hats for Men — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yankees-hats-for-men"
last_updated: "2026-08-11T01:08:13.318Z"
locale: en
meta:
description: "Niche score 54/100 · $1.6M/yr market · 5.2M searches/yr · $28.82 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.6M/yr market · 5.2M searches/yr · $28.82 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yankees Hats for Men — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **yankees hats for men**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 88Growth 32Conversion 13Competition 96Returns 33Price range 84Avg price 95Brand share 36Review moat 25Quality gap 28
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.82**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 5.2M searches
**Price range**
**Great****$9.35–$50.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,511.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yankees hats for men is a $1.6M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankees hats for men market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,262**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**177**
**Top-5 brand share**
**84%**
Top 20: 97%
**Top-5 click share**
**16%**
Top 20: 51%
**Open market**
**14%**
- New Era43% - 4730% - E BY ELIDAN4% - Fxzotasi4% - DOWIZUBA3% - Born to Love2% - Open — no brand owns it (29 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yankees-hats-for-men/trend)
## **Top yankees hats for men search terms**
- **yankees hat**723K/yr+27.7%2.0% conv. - **new era hats**695K/yr+2.6%0.2% conv. - **gorras new era**384K/yr+81.0%0.1% conv. - **new era**535K/yr-11.8%0.1% conv. - **gorras new era originales**600K/yr-25.1%0.1% conv. - **new york yankees hat**222K/yr+35.7%1.6% conv. - **ny hat**290K/yr-3.0%1.3% conv. - **new era 59fifty**240K/yr-3.7%0.1% conv. - **ny yankees hat**210K/yr+17.9%1.9% conv. - **gorra new era**233K/yr+11.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yankees-hats-for-men/search-terms)
## **Top yankees hats for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$16K2%$32K3%$48K4%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MVP Cap New York Yankess - Rattle Teal - 47 Brand**47**$30.44**4.8★5,443 rev](https://www.amazon.com/dp/B01N17AZ7V) [2**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)**New Era**$28.38**4.7★2,089 rev](https://www.amazon.com/dp/B0BS1PGNKW) [3**NEW YORK YANKEES KHAKI 47 CLEAN UP OSF / KHAKI / A**47**$32.16**4.7★28,744 rev](https://www.amazon.com/dp/B0754CB1W7) [4**New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Khaki)**New Era**$28.69**4.7★2,089 rev](https://www.amazon.com/dp/B0BWB6MTYD) [5**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)**New Era**$34.71**4.7★2,390 rev](https://www.amazon.com/dp/B0BW9XX75V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear**Fxzotasi**$20.11**30 rev2mo ago](https://www.amazon.com/dp/B0GZ2JB35Q) [**NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Khaki**E BY ELIDAN**$16.70**177 rev9mo ago](https://www.amazon.com/dp/B0FVF14S43) [**JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat**JZYEGSW**$16.00**46 rev1y ago](https://www.amazon.com/dp/B0FCRVT2RZ) [**Embroidered City Cotton New York Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women**DOWIZUBA**$14.74**160 rev1y ago](https://www.amazon.com/dp/B0F9FPMZY6) [**Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size NYY-Navy)**Fcexanthon**$16.52**50 rev1y ago](https://www.amazon.com/dp/B0DWL5J9X8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear**Fxzotasi**$20.11**4.0★**▲ 130%**](https://www.amazon.com/dp/B0GZ2JB35Q) [**Embroidered City Cotton New York Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women**DOWIZUBA**$14.74**4.3★**▲ 117%**](https://www.amazon.com/dp/B0F9FPMZY6) [**JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat**JZYEGSW**$16.00**4.2★**▲ 116%**](https://www.amazon.com/dp/B0FCRVT2RZ) [**New Era Authentic Pittsburgh Pirates Black & White 9Fifty Snapback OSFM Hat Cap- Adjustable**New Era**$29.50**4.7★**▲ 104%**](https://www.amazon.com/dp/B07F7X8YMN) [**Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size NYY-Navy)**Fcexanthon**$16.52**4.2★**▲ 87%**](https://www.amazon.com/dp/B0DWL5J9X8)
**~~View all trending →~~**
## **What buyers say about yankees hats for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Comfortable fit”*
**Quality-Overall**22%
*“The quality is well made at a great price”*
**Color**11%
*“the color is accurate”*
**Value For Money**6%
*“Value for money”*
**Comfort-Overall**6%
*“comfortable to wear”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Material Quality**5%
*“Good material”*
**Shape/Style**3%
*“Super cute and stylish”*
**Adjustability/Rotatability/Reclining**2%
*“Its adjustable”*
**Durability**2%
*“The material feels durable without being stiff”*
### **What buyers complain about **
**Size-Overall**18%
*“Way to big”*
**Color**12%
*“It comes a lot darker”*
**Quality-Overall**11%
*“Different quality than before”*
**Value For Money**6%
*“cheaper”*
**Advertised Vs Actual Product**3%
*“I am super unhappy with the misleading photos as the hat is a totally different color in person than the photos online show”*
**Defective Material/Parts**2%
*“Clip is loose”*
**Stretchability/Expandability/Elasticity**2%
*“Was not flexfit”*
**Durability**2%
*“Not durable”*
**Comfort-Overall**2%
*“Not super comfy”*
**Strength**2%
*“It's a little deformed”*
### **Top return reasons **
**Size-Overall**59%
**Color**14%
**Advertised Vs Actual Product**5%
**Shape/Style**4%
**Value For Money**3%
**Material Quality**3%
**Quality-Overall**2%
**Product Condition**1%
**Length**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is yankees hats for men profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 125 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the yankees hats for men niche?**
- 35 brands and 177 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in yankees hats for men?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.4%.
- **When does demand for yankees hats for men peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the yankees hats for men niche?**
- Listings span $9.35–$50.41; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.
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