---
title: "Yankees Blanket — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yankees-blanket"
last_updated: "2026-08-10T23:58:33.719Z"
locale: en
meta:
description: "Niche score 45/100 · $37K/yr market · 69K searches/yr · $32.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $37K/yr market · 69K searches/yr · $32.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankees Blanket — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **yankees blanket**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 37Conversion 21Competition 63Returns 80Price range 95Avg price 95Brand share 21Review moat 96Quality gap 24
**Review moat**
**Incredible****88.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$32.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.00–$57.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$37K**
$37K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, yankees blanket is a $37K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankees blanket market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$48K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#2,212**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **72%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**4%**
- Northwest51% - HTAPCHLY18% - Faopiuic10% - Racigomr8% - ANTKING6% - KLFELK4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +9.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yankees-blanket/trend)
## **Top yankees blanket search terms**
- **yankees blanket**31K/yr+14.6%1.6% conv. - **new york yankees blanket**13K/yr+14.9%1.3% conv. - **yankee blanket**11K/yr-11.3%1.4% conv. - **ny yankees blanket**8K/yr-1.6%1.1% conv. - **yankees throw blanket**5K/yr+40.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yankees-blanket/search-terms)
## **Top yankees blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MLB New York Yankees 50x60 Fleece Southpaw DesignBlanket Team Colors One Size**Northwest**$35.56**4.1★275 rev](https://www.amazon.com/dp/B07VQ2BD2F) [2**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$20.06**4.9★10 rev](https://www.amazon.com/dp/B0GTDNCLPY) [3**Northwest MLB New York Yankees Digitize 60x80 Super Plush Rachel Blanket**Northwest**$50.89**4.8★30 rev](https://www.amazon.com/dp/B0BMGS6LQM) [4**Faopiuic Baseball Fans Throw Blanket for Men Women Sports Gifts for New York Fans 60x50 Baseball Team Blanket for Sofa Bed**Faopiuic**$24.04**4.7★36 rev](https://www.amazon.com/dp/B0DZC6SNL6) [5**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$23.81**4.9★10 rev](https://www.amazon.com/dp/B0GTDKS95Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$20.06**10 rev4mo ago](https://www.amazon.com/dp/B0GTDNCLPY) [**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$23.81**10 rev4mo ago](https://www.amazon.com/dp/B0GTDKS95Y) [**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$35.19**10 rev4mo ago](https://www.amazon.com/dp/B0GTDPH9XT) [**Faopiuic Baseball Fans Throw Blanket Sports Gifts for Men Women Baseball Team Blanket for Sofa Bed 80x60**Faopiuic**$33.65**36 rev8mo ago](https://www.amazon.com/dp/B0G19GJWMB) [**Faopiuic Baseball Fans Throw Blanket for Men Women Sports Gifts for New York Fans 60x50 Baseball Team Blanket for Sofa Bed**Faopiuic**$24.04**36 rev1y ago](https://www.amazon.com/dp/B0DZC6SNL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$35.19**4.9★**▲ 421%**](https://www.amazon.com/dp/B0GTDPH9XT) [**Northwest MLB Waffle Sherpa Throw Blanket 50 x 60 (New York Yankees)**Northwest**$45.49**0.0★**▲ 419%**](https://www.amazon.com/dp/B0GYZSFXVY) [**Northwest MLB Cable Knit Sweater Sherpa Throw Blanket 50 x 60 (New York Yankees)**Northwest**$48.40**0.0★**▲ 411%**](https://www.amazon.com/dp/B0GZXBBHS9) [**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$23.81**4.9★**▲ 405%**](https://www.amazon.com/dp/B0GTDKS95Y) [**HTAPCHLY New York Baseball Blanket City Team Color Plush Cozy Throw for Sofa Bed Multi Size Gifts for Men Boys Teens Sports Fans**HTAPCHLY**$20.06**4.9★**▲ 317%**](https://www.amazon.com/dp/B0GTDNCLPY)
**~~View all trending →~~**
## **What buyers say about yankees blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**53%
*“Nice and soft”*
**Quality-Overall**10%
*“Well made”*
**Print Quality**8%
*“They loved the Yankees blanket and print”*
**Gifting Purpose**8%
*“Was a Christmas present”*
**Comfort-Overall**6%
*“Soft and comfortable”*
**Color**4%
*“colors are beautiful”*
**Image/Picture Clarity**4%
*“Very soft and detailed images”*
**Warmth**3%
*“Warmth and cozy”*
**Thickness**2%
*“Not to thick perfect for Florida weather though goes well for my little touch of Yankees wall of fame”*
**Size-Overall**2%
*“true to size for now”*
### **What buyers complain about **
**Value For Money**27%
*“Not worth the price”*
**Material Quality**20%
*“Thin cheap material”*
**Pilling/Linting**20%
*“Great blanket only thing needs to be washed before use leave lots of fuzz”*
**Thickness**17%
*“Thin as paper”*
**Gifting Purpose**10%
*“Embarrassing present I sent to my nephew”*
**Size-Overall**7%
*“Not very big also”*
### **Top return reasons **
**Material Quality**20%
**Quality-Overall**20%
**Advertised Vs Actual Product**17%
**Size-Overall**15%
**Soft Feel**10%
**Thin**3%
**Gifting Purpose**3%
**Value For Money**3%
**Weight Light**2%
**Thickness**2%
## **Common questions**
- **Is yankees blanket profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yankees blanket niche?**
- 9 brands and 22 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in yankees blanket?**
- Top complaints mined from reviews: Value For Money, Material Quality, Pilling/Linting. The return rate is 1.8%.
- **When does demand for yankees blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the yankees blanket niche?**
- Listings span $15.00–$57.46; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.
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