---
title: "Yankees Beanie — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/yankees-beanie"
last_updated: "2026-08-11T03:59:56.373Z"
locale: en
meta:
description: "Niche score 36/100 · $44K/yr market · 71K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $44K/yr market · 71K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankees Beanie — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **yankees beanie**
**Skip it**
Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 33Competition 62Returns 61Price range 80Avg price 95Brand share 36Review moat 21Quality gap 23
**Avg price**
**Incredible****$23.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$38.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,910.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$44K**
$44K/yr · 71K searches
**Growth**
**Bad****-72.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yankees beanie is a $44K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankees beanie market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,112**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **48%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**13%**
- 4755% - JZYEGSW11% - Veminei7% - Generic5% - DELUSPTOMAY5% - Carhartt4% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -72.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/yankees-beanie/trend)
## **Top yankees beanie search terms**
- **yankees beanie**25K/yr-72.4%1.6% conv. - **new york beanie**8K/yr-65.9%1.1% conv. - **ny beanie**8K/yr-72.0%1.2% conv. - **new york yankees beanie**7K/yr-67.8%1.1% conv. - **yankee beanie**8K/yr-81.1%3.8% conv. - **yankees winter hat**8K/yr-76.7%3.3% conv. - **ny yankees beanie**5K/yr-79.8%2.4% conv. - **new york yankees knit hat**2K/yr-58.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/yankees-beanie/search-terms)
## **Top yankees beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 MLB Unisex-Adult Primary Logo Cuffed Knit Primary Logo Team Color Beanie Hat Cold Weather Hat One Size (New York Yankees Navy)**47**$32.12**4.7★505 rev](https://www.amazon.com/dp/B0CKTV1FL8) [2**JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$16.99**5.0★6 rev](https://www.amazon.com/dp/B0G25QLGLR) [3**47 Brand Beanie NY Yankees B-RKN17ACE-BKA Black Size: One Size Black One Size**47**$34.44**4.7★1,095 rev](https://www.amazon.com/dp/B00KR1PZ8O) [4**47 New York Yankees MLB Baseball Beanie Cap Gray Winter Knit Cuff Hat**47**$31.45**4.5★93 rev](https://www.amazon.com/dp/B00MBVLUBE) [5**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Unisex Fans**Veminei**$17.09**4.6★153 rev](https://www.amazon.com/dp/B0D8Q3VC8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days**Selini New York**$17.62**494 rev7mo ago](https://www.amazon.com/dp/B0GFPY5T1Y) [**JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$16.99**6 rev8mo ago](https://www.amazon.com/dp/B0G25QLGLR) [**viofre Beanie for Men Embroidery New-York Black Knit Beanie Hat for Men Women Winter Warm Hat Cool Cuffed Knitted Beanies Mens Women Chemo Beanies Cap Headwear Football Accessories Unisex**viofre**$14.96**37 rev8mo ago](https://www.amazon.com/dp/B0G12SZC42) [**47 MLB Unisex-Adult Primary Logo Bering Cuffed Knit Pom Beanie Hat One Size (US Alpha One Size New York Yankees - White)**47**$35.00**17 rev8mo ago](https://www.amazon.com/dp/B0FY7X45TJ) [**ZOARVEXD New York Beanies Baseball Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift**ZOARVEXD**$15.28**88 rev1y ago](https://www.amazon.com/dp/B0FHB2T9M4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days**Selini New York**$17.62**4.7★**▲ 406%**](https://www.amazon.com/dp/B0GFPY5T1Y) [**New York Beanie Adult Winter Cap for Football Fans (Royal/Red Beanie One Size)**Xtreme Apparrel**$22.51**3.9★**▲ 396%**](https://www.amazon.com/dp/B0DVBP97DD) [**47 MLB Unisex-Adult Team Logo Cuff Knit Beanie Cold Weather Hat (New York Yankees Navy/Natural)**47**$25.02**4.7★**▲ 341%**](https://www.amazon.com/dp/B0BGJM79K2) [**JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$16.99**5.0★**▲ 257%**](https://www.amazon.com/dp/B0G25QLGLR) [**Carhartt Mens Knit Cuffed Beanie Navy One Size**Carhartt**$19.97**4.8★**▲ 179%**](https://www.amazon.com/dp/B002G9UDXW)
**~~View all trending →~~**
## **What buyers say about yankees beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**29%
*“Keeps me warm”*
**Quality-Overall**17%
*“AMAZING QUALITY”*
**Size-Overall**17%
*“Awesome fit”*
**Comfort-Overall**5%
*“Very comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**4%
*“Great color”*
**Value For Money**3%
*“Great value for the price”*
**Soft Feel**2%
*“Very soft”*
**Material Quality**2%
*“Soft material”*
**Thickness**2%
*“Thick & warm”*
### **What buyers complain about **
**Size-Overall**35%
*“Way too small”*
**Value For Money**8%
*“Could have been cheaper”*
**Quality-Overall**5%
*“Absolute ridiculous low quality”*
**Color**4%
*“I wanted the grey one”*
**Comfort-Overall**4%
*“I dont understand how the average male head can comfortably wear this”*
**Length**3%
*“too long”*
**Smell**2%
*“Bummer that this arrived STINKING heavily of men's cologne”*
**Gap/Hole**2%
*“Had a small hole in it”*
**Product Condition**2%
*“Used. Product came used. Covered in hair and fuzz right out of the box.”*
**Lining Quality**2%
*“The entire inner lining just fell apart”*
### **Top return reasons **
**Size-Overall**64%
**Color**10%
**Length**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Shape/Style**2%
**Value For Money**2%
**Product Condition**1%
**Quality-Overall**1%
**Thin**1%
## **Common questions**
- **Is yankees beanie profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the yankees beanie niche?**
- 14 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in yankees beanie?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.6%.
- **When does demand for yankees beanie peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 26.1× the quietest.
- **What does it cost to enter the yankees beanie niche?**
- Listings span $9.72–$38.68; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 10,910 reviews — the moat a new listing must climb.
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