---
title: "Wyoming Cowboys — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/wyoming-cowboys"
last_updated: "2026-08-11T13:24:06.549Z"
locale: en
meta:
description: "Niche score 40/100 · $52K/yr market · 77K searches/yr · $32.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $52K/yr market · 77K searches/yr · $32.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wyoming Cowboys — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **wyoming cowboys**
**Skip it**
High returns (8.6%) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 25Competition 69Returns 12Price range 54Avg price 95Brand share 66Review moat 65Quality gap 40
**Avg price**
**Incredible****$32.84**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****915.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.27–$166.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 77K searches
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wyoming cowboys is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wyoming cowboys market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#25,105**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **57%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**65%**
Top 20: 94%
**Top-5 click share**
**44%**
Top 20: 72%
**Open market**
**31%**
- Pro Sport Brand21% - Wyoming Cowboys16% - YouTheFan14% - AEROPOSTALE9% - Desert Cactus5% - Barnesmith4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/wyoming-cowboys/trend)
## **Top wyoming cowboys search terms**
- **university of wyoming**13K/yr+41.2%1.0% conv. - **wyoming cowboys**18K/yr+9.1%0.8% conv. - **university of wyoming apparel**12K/yr-12.0%2.3% conv. - **wyoming sweatshirt**6K/yr+3.5%0.9% conv. - **wyoming hoodie**6K/yr+9.8%0.3% conv. - **wyoming cowboys apparel**23K/yr-87.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/wyoming-cowboys/search-terms)
## **Top wyoming cowboys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YouTheFan NCAA Wyoming Cowboys 2 x 3 Wood Cornhole Game with Logo Bags**YouTheFan**$166.46**4.6★119 rev](https://www.amazon.com/dp/B0CSTDYQVZ) [2**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Wyoming)**Pro Sport Brand**$24.65**4.6★86 rev](https://www.amazon.com/dp/B0F5SPRJRX) [3**Aropostale Wyoming Crew Sweatshirt LIGHT HEATHER GREY M**AEROPOSTALE**$12.44**4.4★11 rev](https://www.amazon.com/dp/B0FFPKKBD2) [4**University of Wyoming Mens Fan Favorite Arch | Wyoming Pullover Hoodie**Wyoming Cowboys**$39.63**4.4★99 rev](https://www.amazon.com/dp/B08QKQCKBM) [5**Wyoming Collegiate Adjustable Hats (Adjustable Hat Wyoming Mesh)**Pro Sport Brand**$24.77**4.5★77 rev](https://www.amazon.com/dp/B0CZBDRQYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aropostale Wyoming Crew Sweatshirt LIGHT HEATHER GREY M**AEROPOSTALE**$12.44**11 rev1y ago](https://www.amazon.com/dp/B0FFPKKBD2) [**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Wyoming)**Pro Sport Brand**$24.86**99 rev1y ago](https://www.amazon.com/dp/B0F6VM4YN4) [**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Wyoming)**Pro Sport Brand**$24.65**86 rev1y ago](https://www.amazon.com/dp/B0F5SPRJRX) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.46**552 rev1y ago](https://www.amazon.com/dp/B0DZ81NFTT) [**Wyoming The Cowboy State Mountains Bear Nature Lover Vintage Pullover Hoodie**We Love Wyoming - The Cowboy State**$32.77**0 rev1y ago](https://www.amazon.com/dp/B0DTHSTMYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CUSTOMI Alpine Wyoming Adult Unisex Crewneck Sweatshirt Ash L**CUSTOMI**$34.99**0.0★**▲ 282%**](https://www.amazon.com/dp/B0DM3M12P5) [**Greater Half Wyoming Homegrown(HTH Grey/Black)**Greater Half**$31.92**4.0★**▲ 274%**](https://www.amazon.com/dp/B0891ZH315) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.46**4.8★**▲ 269%**](https://www.amazon.com/dp/B0DZ81NFTT) [**Aropostale Wyoming Crew Sweatshirt LIGHT HEATHER GREY M**AEROPOSTALE**$12.44**4.4★**▲ 247%**](https://www.amazon.com/dp/B0FFPKKBD2) [**Legendary Whitetails Mens Camo Pullover Hoodie Hunting Sweatshirt Onyx X-Large**Legendary Whitetails**$41.77**4.7★**▲ 238%**](https://www.amazon.com/dp/B0145061QM)
**~~View all trending →~~**
## **What buyers say about wyoming cowboys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Perfect fit”*
**Quality-Overall**24%
*“The construction feels good overall”*
**Comfort-Overall**14%
*“Very comfy”*
**Shape/Style**8%
*“Stylish”*
**Thickness**6%
*“Thick enough and comfy”*
**Soft Feel**6%
*“So soft”*
**Weather Proof**3%
*“Its thin—perfect for a cool summer evening”*
**Color**3%
*“Loved the color combination”*
**Stretchability/Expandability/Elasticity**3%
*“Stretches and I love the big sleeves”*
**Weight Light**3%
*“lightweight”*
### **What buyers complain about **
**Print Quality**25%
*“This was poorly printed”*
**Advertised Vs Actual Product**25%
*“Description is misleading”*
**Color**13%
*“there's too much white along the border”*
**Ease Of Use**13%
*“not usable”*
**Sleeve Fit**6%
*“sleeves are closer to 3/4 length now”*
**Size-Overall**6%
*“Shirt is very small, not oversized”*
**Shrinkage Resistance**6%
*“the Shirt has shrunk”*
**Waist Fit**6%
*“Barely covers my waist/belly button”*
### **Top return reasons **
**Size-Overall**58%
**Color**8%
**Material Quality**6%
**Length**5%
**Shape/Style**4%
**Sleeve Fit**4%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Chest Fit**1%
**Quality-Overall**1%
## **Common questions**
- **Is wyoming cowboys profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 51 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wyoming cowboys niche?**
- 27 brands and 19 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in wyoming cowboys?**
- Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product, Color. The return rate is 8.6% — above our launch gate.
- **When does demand for wyoming cowboys peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the wyoming cowboys niche?**
- Listings span $9.27–$166.46; the average listing price is $32.84 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.
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