---
title: "Wrexham — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/wrexham"
last_updated: "2026-08-11T00:48:51.605Z"
locale: en
meta:
description: "Niche score 58/100 · $81K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $81K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wrexham — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **wrexham**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 83Conversion 21Competition 78Returns 95Price range 95Avg price 95Brand share 32Review moat 86Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.41**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.70–$99.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****279.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+78.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$81K**
$81K/yr · 167K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, wrexham is a $81K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrexham market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#26,352**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **68%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 80%
**Open market**
**11%**
- UGP Campus Apparel41% - 1863FC31% - Generic7% - Welsh Merchandise for Wales Fans4% - Wales Cymru Vintage Dagon Designs3% - Wrexham Wales Retro Vintage2% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.9% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/wrexham/trend)
## **Top wrexham search terms**
- **wrexham afc merchandise**39K/yr+166.1%1.0% conv. - **welcome to wrexham**39K/yr+75.2%0.0% conv. - **wrexham**50K/yr-26.5%0.5% conv. - **wrexham afc**12K/yr+109.1%0.7% conv. - **official wrexham afc merchandise**8K/yr+276.6%0.5% conv. - **wrexham jersey**6K/yr+326.9%0.7% conv. - **wrexham t shirts**5K/yr+506.5%2.0% conv. - **wrexham afc jersey**7K/yr+219.0%0.4% conv. - **wrexham fc jersey**2K/yr+453.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/wrexham/search-terms)
## **Top wrexham products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wrexham UK Away World Classic Football Arch - Soccer T Shirt - Small - Black**UGP Campus Apparel**$22.39**4.5★1,072 rev](https://www.amazon.com/dp/B0DDRDW1ZC) [2**Wrexham Athletic Wordmark Premium Vintage Tri Blend T-Shirt - Red (US Alpha X-Large Regular Regular Red)**1863FC**$26.65**4.6★12 rev](https://www.amazon.com/dp/B0CN3W8ZDF) [3**Wrexham UK Home World Classic Football Arch - Soccer T Shirt - XX-Large - Red**UGP Campus Apparel**$23.10**4.5★1,072 rev](https://www.amazon.com/dp/B0DDQQ7PXR) [4**Wrexham UK Away World Classic Football Arch - Soccer T Shirt - XX-Large - Black**UGP Campus Apparel**$23.82**4.5★1,072 rev](https://www.amazon.com/dp/B0DDRHM34X) [5**Wrexham Athletic Wordmark Premium Vintage Tri Blend T-Shirt - Red (US Alpha Large Regular Regular Red)**1863FC**$26.62**4.6★12 rev](https://www.amazon.com/dp/B0CN3TYY4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha XX-Large Regular Regular Stripes)**1863FC**$29.63**1 rev2mo ago](https://www.amazon.com/dp/B0H1P1FHBB) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha XX-Large Regular Regular Duo Tone Stadium)**1863FC**$29.67**1 rev2mo ago](https://www.amazon.com/dp/B0H1NG28D6) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha Medium Regular Regular Stripes)**1863FC**$29.45**1 rev2mo ago](https://www.amazon.com/dp/B0H1NMB7FZ) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha X-Large Regular Regular Stripes)**1863FC**$29.64**1 rev2mo ago](https://www.amazon.com/dp/B0H1NHMPLH) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha XX-Large Regular Regular Lets Go)**1863FC**$29.79**1 rev2mo ago](https://www.amazon.com/dp/B0H1NFTG3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha Medium Regular Regular Stripes)**1863FC**$29.45**5.0★**▲ 33%**](https://www.amazon.com/dp/B0H1NMB7FZ) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha XX-Large Regular Regular Stripes)**1863FC**$29.63**5.0★**▲ 32%**](https://www.amazon.com/dp/B0H1P1FHBB) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha X-Large Regular Regular Stripes)**1863FC**$29.64**5.0★**▲ 32%**](https://www.amazon.com/dp/B0H1NHMPLH) [**Wrexham AFC Dragon Minimalist Embroidered Vintage Dad Hat Soccer Football Cap Navy**Generic**$31.92**4.5★**▲ 32%**](https://www.amazon.com/dp/B0DHNYHM31) [**Wrexham AFC Soccer Premium Cotton T-Shirt (US Alpha XX-Large Regular Regular Duo Tone Stadium)**1863FC**$29.67**5.0★**▲ 32%**](https://www.amazon.com/dp/B0H1NG28D6)
**~~View all trending →~~**
## **What buyers say about wrexham**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Fits great”*
**Quality-Overall**25%
*“Great quality”*
**Gifting Purpose**17%
*“Made a perfect gift for her especially for the cold season”*
**Soft Feel**8%
*“Nice soft scarf”*
**Comfort-Overall**8%
*“comfy”*
### **What buyers complain about **
**Quality-Overall**50%
*“Absolute garbage”*
**Color**50%
*“Maroon, not red,”*
### **Top return reasons **
**Size-Overall**56%
**Length**15%
**Chest Fit**12%
**Weight Heavy**9%
**Shoulder Fit**6%
**Comfort-Overall**3%
## **Common questions**
- **Is wrexham profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the wrexham niche?**
- 14 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in wrexham?**
- Top complaints mined from reviews: Quality-Overall, Color. The return rate is 0.9%.
- **When does demand for wrexham peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the wrexham niche?**
- Listings span $15.70–$99.54; the average listing price is $28.41 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.
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