---
title: "Wrestling Buddies — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/wrestling-buddies"
last_updated: "2026-08-11T09:38:25.985Z"
locale: en
meta:
description: "Niche score 38/100 · $36K/yr market · 84K searches/yr · $38.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $36K/yr market · 84K searches/yr · $38.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrestling Buddies — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **wrestling buddies**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 14Competition 52Returns 73Price range 95Avg price 95Brand share 5Review moat 91Quality gap 24
**Avg price**
**Incredible****$38.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.22–$65.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****170.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 84K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wrestling buddies is a $36K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrestling buddies market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$48K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#55,030**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **38%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**145**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 87%
**Open market**
**1%**
- Mattel42% - WWE40% - GENERIC12% - HWC Trading3% - Cardboard People1% - Costume Agent1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/wrestling-buddies/trend)
## **Top wrestling buddies search terms**
- **ultimate warrior action figure**38K/yr-12.2%1.1% conv. - **ultimate warrior**31K/yr+7.8%0.6% conv. - **the ultimate warrior**5K/yr+5.5%0.3% conv. - **wwe ultimate warrior action figure**5K/yr+5.0%0.5% conv. - **wwe ultimate warrior**4K/yr-3.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/wrestling-buddies/search-terms)
## **Top wrestling buddies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WWE Ultimate Warrior (1989) Elite Royal Rumble**WWE**$35.39**3.9★16 rev](https://www.amazon.com/dp/B0FMFRDWGN) [2**Mattel WWE Ultimate Edition Action Figure 2-Pack Greatest Grudges 92 Collectible Set with Ultimate Warrior & Papa Shango 6-inch Superstars & Accessories**Mattel**$38.29**4.7★275 rev](https://www.amazon.com/dp/B0CPL2PHZR) [3![Mattel WWE Action Figures | WWE Ultimate Warrior Ultimate Edition Fan TakeOver Collectible Figure with Accessories | Gifts for Kids and Collectors [Amazon Exclusive]](https://m.media-amazon.com/images/I/41e3j+X-gWL.jpg)**Mattel WWE Action Figures | WWE Ultimate Warrior Ultimate Edition Fan TakeOver Collectible Figure with Accessories | Gifts for Kids and Collectors \[Amazon Exclusive\]**Mattel**$65.43**4.8★2,437 rev](https://www.amazon.com/dp/B097HNTTYZ) [4**Mattel WWE Coliseum Collection Action Figure 2-Pack Set with Ultimate Warrior & Honky Tonk Man 6-inch Collectibles & Accessories Including Swappable Parts**Mattel**$63.49**4.8★266 rev](https://www.amazon.com/dp/B0DK5VR42W) [5**Mattel WWE Ultimate Edition Action Figure & Accessories Set Warrior 6-inch Collectible with 30 Articulation Points Swappable Pieces & Entrance Gear**Mattel**$46.91**4.7★145 rev](https://www.amazon.com/dp/B0B9PVGJ27)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel WWE Ultimate Edition Action Figure & Accessories Set Hulk Hogan 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points**Mattel**$36.59**61 rev5mo ago](https://www.amazon.com/dp/B0FK1K79N8) [**Ultimate Warrior Macho Man Hoodie Ultimate Maniacs Pro Wrestling Vintage 90s Hoodie for Man Woman Black**GENERIC**$33.97**0 rev5mo ago](https://www.amazon.com/dp/B0GKGKRCCJ) [**Ultimate Warrior Macho Man Tshirt Ultimate Maniacs Pro Wrestling Vintage 90s T-Shirt Tee Shirt for Man Woman Black**GENERIC**$23.46**0 rev5mo ago](https://www.amazon.com/dp/B0GKGR4KS3) [**Ultimate Warrior Tshirt Comic Retro Pro Wrestling T-Shirt Tee Shirt for Men Women Black**GENERIC**$23.40**0 rev6mo ago](https://www.amazon.com/dp/B0GFBGLV5T) [**Ultimate Warrior Tshirt Comic Retro Pro Wrestling T-Shirt Tee Shirt for Men Women Lilac**GENERIC**$19.94**0 rev6mo ago](https://www.amazon.com/dp/B0GF51M631)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ultimate Warrior Wrestling Retro Famous Vintage T-Shirt Tee Shirt for Men Women Ash**GENERIC**$24.97**5.0★**▲ 300%**](https://www.amazon.com/dp/B0DWH362BG) [**Ultimate Warrior Tshirt Comic Retro Pro Wrestling T-Shirt Tee Shirt for Men Women Lilac**GENERIC**$19.94**0.0★**▲ 297%**](https://www.amazon.com/dp/B0GF51M631) [**Ultimate Warrior Macho Man Hoodie Ultimate Maniacs Pro Wrestling Vintage 90s Hoodie for Man Woman Black**GENERIC**$33.97**0.0★**▲ 294%**](https://www.amazon.com/dp/B0GKGKRCCJ) [**Ultimate Warrior Tshirt Comic Retro Pro Wrestling T-Shirt Tee Shirt for Men Women Black**GENERIC**$23.40**0.0★**▲ 283%**](https://www.amazon.com/dp/B0GFBGLV5T) [**WWE Legends Greatest Hits Elite Ultimate Warrior**WWE**$49.17**5.0★**▲ 227%**](https://www.amazon.com/dp/B0CXML6R69)
**~~View all trending →~~**
## **What buyers say about wrestling buddies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**28%
*“Very nice Figures”*
**Value For Money**21%
*“I want it to be worth the price”*
**Quality-Overall**19%
*“Great quality accessories too”*
**Add-Ons/Attachments**5%
*“Its a very good action figure it comes with 10 accessories”*
**Gifting Purpose**5%
*“Cool gift”*
**Soft Feel**5%
*“the best with soft goods 80s feel”*
**Correct Contents**5%
*“Grudge Pack 92' Very superb”*
**Grip**5%
*“Even better in hand”*
**Design-Overall**5%
*“Excellent attention to detail”*
**Advertised Vs Actual Product**2%
*“Product as described”*
### **What buyers complain about **
**Value For Money**50%
*“It was overpriced”*
**Size-Overall**17%
*“Head loose”*
**Advertised Vs Actual Product**17%
*“the appearance was misleading since the foot spins freely”*
**Strength**8%
*“The hand pegs are a weak point”*
**Quality-Overall**8%
*“Not to happy with the quality issues Mattel has had with these figures lately”*
### **Top return reasons **
**Value For Money**32%
**Defective Material/Parts**26%
**Advertised Vs Actual Product**11%
**Product Condition**8%
**Quality-Overall**6%
**Storage Capacity**2%
**Connectivity-Overall**2%
**Add-Ons/Attachments**2%
**Grip**2%
**Water Resistance**1%
## **Common questions**
- **Is wrestling buddies profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 32 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the wrestling buddies niche?**
- 7 brands and 145 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in wrestling buddies?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- **When does demand for wrestling buddies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the wrestling buddies niche?**
- Listings span $17.22–$65.43; the average listing price is $38.76 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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