---
title: "Reviews — world cup 2022 - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/world-cup-2022/reviews"
last_updated: "2026-08-06T22:15:53.538Z"
locale: en
meta:
  description: "Niche score 52/100 · $544K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $544K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — world cup 2022 - Flapen"
---

# **world cup 2022**

**Worth a look**

Shows demand growing +456.8% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 62Growth 100Conversion 14Competition 25Returns 86Price range 58Avg price 95Brand share 0Review moat 48Quality gap 40

**Growth**

**Incredible****+456.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$44.66**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$544K**

$544K/yr · 1.1M searches

**Price range**

**Good****$14.98–$162.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,658.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Reviews