---
title: "Products — white yoga mat - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-yoga-mat/products"
last_updated: "2026-07-21T21:37:53.993Z"
locale: en
meta:
  description: "Niche score 45/100 · $49K/yr market · 45K searches/yr · $40.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $49K/yr market · 45K searches/yr · $40.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — white yoga mat - Flapen"
---

# **white yoga mat**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 34Competition 75Returns 39Price range 67Avg price 95Brand share 71Review moat 28Quality gap 53

**Avg price**

**Incredible****$40.38**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$20.81–$139.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,692.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$49K**

$49K/yr · 45K searches