---
title: "White Sox — $237K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-sox"
last_updated: "2026-08-11T02:54:49.758Z"
locale: en
meta:
description: "Niche score 57/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Sox — $237K/yr Amazon US Niche (2026) - Flapen"
---
# **white sox**
**Worth a look**
Shows a sweet-spot price point ($29.64 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 87Conversion 24Competition 74Returns 81Price range 77Avg price 95Brand share 24Review moat 38Quality gap 27
**Avg price**
**Incredible****$29.64**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+89.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.31–$40.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$237K**
$237K/yr · 418K searches
**Review moat**
**Okay****2,717.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white sox is a $237K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white sox market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$237K–$296K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,840**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **35%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**8%**
- New Era45% - 4737% - Born to Love4% - Outdoor Cap3% - SOX TOWN2% - eallco1% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/white-sox/trend)
## **Top white sox search terms**
- **white sox hat**135K/yr+78.5%1.9% conv. - **chicago white sox**87K/yr+162.9%0.2% conv. - **chicago white sox hat**59K/yr+81.5%1.4% conv. - **white sox**56K/yr+114.1%0.3% conv. - **sox hat**24K/yr+30.9%1.4% conv. - **white sox hat men**12K/yr+51.0%2.1% conv. - **white sox hat women**7K/yr+107.9%1.5% conv. - **white sox baseball**8K/yr+67.6%0.0% conv. - **white sox cap**6K/yr+93.5%2.0% conv. - **white sox fitted hat**7K/yr+29.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/white-sox/search-terms)
## **Top white sox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$19K12%$28K16%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chicago White Sox Snapback Flat Brim - BLACK/WHITE**New Era**$36.05**4.7★2,390 rev](https://www.amazon.com/dp/B0BWFRN2BF) [2**New Era 9Fifty MLB Chicago White Sox Basic Black/White Snapback Hat 11591069 One Size**New Era**$30.20**4.6★15,589 rev](https://www.amazon.com/dp/B07CZ4FVRY) [3**47 MLB Unisex-Adult Camo Clean Up Adjustable Hat Cap One Size (US Alpha One Size Chicago White Sox)**47**$30.23**4.7★542 rev](https://www.amazon.com/dp/B0CW3Q1KJP) [4**New Era MLB 9FIFTY Black Adjustable Snapback Hat Cap One Size Fits All (Chicago White Sox)**New Era**$34.11**4.5★91 rev](https://www.amazon.com/dp/B0C99N87C6) [5**Chicago White Sox Clean Up Adjustable Cap**47**$29.05**4.5★1,317 rev](https://www.amazon.com/dp/B000F5KBUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - Chicago White Sox - Black**New Era**$37.24**143 rev9mo ago](https://www.amazon.com/dp/B0FTHLLXMR) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Chicago White Sox Black**New Era**$36.75**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NDLFPV) [**SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts White Sox**SUPBOMM**$7.31**283 rev1y ago](https://www.amazon.com/dp/B0DNWPYGW7) [**Cap Hat Classic Vintage Embroidered Hat Cap for Men Women Teenager Cap Adjustable**Veminei**$19.65**169 rev2y ago](https://www.amazon.com/dp/B0D4V1Z17T) [**47 MLB Trawler Primary Logo Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All - Chicago White Sox Black**47**$29.69**938 rev2y ago](https://www.amazon.com/dp/B0CX69TPZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 75%**](https://www.amazon.com/dp/B06Y5L4SLW) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.61**4.8★**▲ 75%**](https://www.amazon.com/dp/B06Y54RW6W) [**36 and Oh! Sox Southside Baseball T Shirt Vintage Distressed - Soft Style Black**36 and Oh!**$27.55**4.6★**▲ 66%**](https://www.amazon.com/dp/B07RK4PZ8Z) [**SOX TOWN Cushioned Crew Training Athletic Socks for Men Women(White M)**SOX TOWN**$18.61**4.6★**▲ 63%**](https://www.amazon.com/dp/B07VHBVSX4) [**47 MLB Perfect Game Clean Up Adjustable Hat Cap Adult One Size - Chicago White Sox Gray**47**$36.02**4.5★**▲ 60%**](https://www.amazon.com/dp/B0CVNH6Q4Q)
**~~View all trending →~~**
## **What buyers say about white sox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Feel comfortable”*
**Size-Overall**20%
*“Fit very comfortably”*
**Quality-Overall**16%
*“These are decent quality socks”*
**Value For Money**10%
*“Great Value”*
**Thickness**4%
*“just right thickness - true to size”*
**Soft Feel**4%
*“Literally the softest, thickest, best socks I have ever worn”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Durability**2%
*“They are durable”*
**Weight Light**1%
*“So Light and Easy to Wear”*
**Material Quality**1%
*“Great socks and material”*
### **What buyers complain about **
**Size-Overall**30%
*“Too tight”*
**Quality-Overall**12%
*“Cheap products”*
**Thickness**11%
*“Be warned these socks are very thick socks”*
**Advertised Vs Actual Product**6%
*“Dont look any thing like picture”*
**Material Quality**4%
*“Material is cheap”*
**Thin**3%
*“Thin material”*
**Durability**3%
*“I don't expect them to last all that long”*
**Stretchability/Expandability/Elasticity**2%
*“They also don't stretch that far either”*
**Feet Fit**2%
*“would not stay on my feet”*
**Cushion**1%
*“NO CUSHION”*
### **Top return reasons **
**Size-Overall**38%
**Feet Fit**12%
**Length**11%
**Thin**7%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Shape/Style**4%
**Ankle Support**3%
**Quality-Overall**3%
**Color**3%
## **Common questions**
- **Is white sox profitable to sell on Amazon United States?**
- The niche generates $237K/yr across 40 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the white sox niche?**
- 13 brands and 74 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in white sox?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.7%.
- **When does demand for white sox peak?**
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the white sox niche?**
- Listings span $7.31–$40.99; the average listing price is $29.64 (sweet spot $15–$100). The average incumbent carries 2,718 reviews — the moat a new listing must climb.
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