---
title: "White Sox Hat — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-sox-hat"
last_updated: "2026-08-05T21:29:20.305Z"
locale: en
meta:
description: "Niche score 51/100 · $242K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $242K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Sox Hat — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **white sox hat**
**Worth a look**
Shows a sweet-spot price point ($30.62 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 45Growth 83Conversion 26Competition 71Returns 41Price range 77Avg price 95Brand share 13Review moat 45Quality gap 27
**Avg price**
**Incredible****$30.62**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+79.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.31–$40.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$242K**
$242K/yr · 387K searches
**Review moat**
**Okay****1,950.74**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white sox hat is a $242K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white sox hat market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$184K–$245K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#3,377**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **32%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**4%**
- New Era47% - 4739% - Born to Love4% - Outdoor Cap3% - 36 and Oh!2% - Veminei1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.3% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/white-sox-hat/trend)
## **Top white sox hat search terms**
- **white sox hat**135K/yr+78.5%1.9% conv. - **chicago white sox**87K/yr+162.9%0.2% conv. - **chicago white sox hat**59K/yr+81.5%1.4% conv. - **sox hat**24K/yr+30.9%1.4% conv. - **chicago white sox apparel**13K/yr+39.6%0.1% conv. - **white sox hat men**12K/yr+51.0%2.1% conv. - **white sox hat women**7K/yr+107.9%1.5% conv. - **white sox cap**6K/yr+93.5%2.0% conv. - **white sox fitted hat**7K/yr+29.7%0.3% conv. - **white sox hats**5K/yr+77.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/white-sox-hat/search-terms)
## **Top white sox hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chicago White Sox Snapback Flat Brim - BLACK/WHITE**New Era**$36.05**4.7★2,390 rev](https://www.amazon.com/dp/B0BWFRN2BF) [2**New Era 9Fifty MLB Chicago White Sox Basic Black/White Snapback Hat 11591069 One Size**New Era**$30.20**4.6★15,589 rev](https://www.amazon.com/dp/B07CZ4FVRY) [3**47 MLB Unisex-Adult Camo Clean Up Adjustable Hat Cap One Size (US Alpha One Size Chicago White Sox)**47**$30.23**4.7★542 rev](https://www.amazon.com/dp/B0CW3Q1KJP) [4**New Era MLB 9FIFTY Black Adjustable Snapback Hat Cap One Size Fits All (Chicago White Sox)**New Era**$34.11**4.5★91 rev](https://www.amazon.com/dp/B0C99N87C6) [5**Chicago White Sox Clean Up Adjustable Cap**47**$29.05**4.5★1,317 rev](https://www.amazon.com/dp/B000F5KBUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - Chicago White Sox - Black**New Era**$37.24**143 rev9mo ago](https://www.amazon.com/dp/B0FTHLLXMR) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Chicago White Sox Black**New Era**$36.75**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NDLFPV) [**Cap Hat Classic Vintage Embroidered Hat Cap for Men Women Teenager Cap Adjustable**Veminei**$19.65**169 rev2y ago](https://www.amazon.com/dp/B0D4V1Z17T) [**47 MLB Riverbank Mesh Clean Up Adjustable Hat Adult One Size Fits All (US Alpha One Size Chicago White Sox)**47**$30.26**143 rev2y ago](https://www.amazon.com/dp/B0CX9DGRB4) [**47 MLB Trawler Primary Logo Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All - Chicago White Sox Black**47**$29.69**938 rev2y ago](https://www.amazon.com/dp/B0CX69TPZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 78%**](https://www.amazon.com/dp/B06Y5L4SLW) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.61**4.8★**▲ 78%**](https://www.amazon.com/dp/B06Y54RW6W) [**New Era MLB 59FIFTY Team Color Authentic Collection Fitted On Field Game Cap Hat (as1 Numeric Numeric_7_and_1_Half Chicago White Sox Black)**New Era**$40.99**4.6★**▲ 72%**](https://www.amazon.com/dp/B0BR8G67PY) [**36 and Oh! Sox Southside Baseball T Shirt Vintage Distressed - Soft Style Black**36 and Oh!**$27.55**4.6★**▲ 68%**](https://www.amazon.com/dp/B07RK4PZ8Z) [**47 MLB Perfect Game Clean Up Adjustable Hat Cap Adult One Size - Chicago White Sox Gray**47**$36.02**4.5★**▲ 62%**](https://www.amazon.com/dp/B0CVNH6Q4Q)
**~~View all trending →~~**
## **What buyers say about white sox hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Very well made”*
**Size-Overall**30%
*“Fits great”*
**Weight Light**10%
*“So Light and Easy to Wear”*
**Comfort-Overall**4%
*“Super light and comfortable”*
**Strap/String Quality**4%
*“I can adjust with the strap with ease”*
**Color**4%
*“Make more colors”*
**Correct Contents**3%
*“came as expected”*
**Design-Overall**3%
*“Great design to keep it structured”*
**Advertised Vs Actual Product**3%
*“came as expected”*
**Breathability**3%
*“Love this breathable, sweat-resistant hat”*
### **What buyers complain about **
**Quality-Overall**29%
*“Nope, the wear of the cap and quality is bad”*
**Advertised Vs Actual Product**19%
*“it was not as expected”*
**Stitch/Finish/Polish**14%
*“Weird placement of stitching”*
**Wrinkles**7%
*“The only issue is that it's a little wrinkled from the shipping packaging”*
**Breathability**7%
*“Feels like garbage, doesn't breath”*
**Design-Overall**7%
*“Design is bad”*
**Size-Overall**5%
*“Seems like a small thing”*
**Adjustability/Rotatability/Reclining**5%
*“The adjustable band in the back was not as pictured”*
### **Top return reasons **
**Size-Overall**62%
**Shape/Style**9%
**Advertised Vs Actual Product**5%
**Color**4%
**Material Quality**3%
**Quality-Overall**2%
**Value For Money**2%
**Length**2%
**Stitch/Finish/Polish**1%
**Wrinkles**1%
## **Common questions**
- **Is white sox hat profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +79.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white sox hat niche?**
- 10 brands and 71 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in white sox hat?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Stitch/Finish/Polish. The return rate is 3.7%.
- **When does demand for white sox hat peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the white sox hat niche?**
- Listings span $7.31–$40.99; the average listing price is $30.62 (sweet spot $15–$100). The average incumbent carries 1,951 reviews — the moat a new listing must climb.
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