---
title: "White Gas — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-gas"
last_updated: "2026-08-11T03:46:26.715Z"
locale: en
meta:
description: "Niche score 45/100 · $207K/yr market · 129K searches/yr · $9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $207K/yr market · 129K searches/yr · $9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Gas — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **white gas**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 39Conversion 98Competition 22Returns 99Price range 26Avg price 32Brand share 20Review moat 61Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,055.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$207K**
$207K/yr · 129K searches
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.84**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.38–$18.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white gas is a $207K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white gas market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$148K–$197K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**5%**
- Coleman40% - FATCANMA35% - HOMUS7% - ZNBSIXP6% - HGHN4% - LSLYHTC3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
40K30KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/white-gas/trend)
## **Top white gas search terms**
- **coleman lantern mantles**52K/yr+11.7%14.3% conv. - **lantern mantles**30K/yr+30.5%10.3% conv. - **coleman mantles**14K/yr+4.7%12.9% conv. - **propane lantern mantles**8K/yr+11.8%13.0% conv. - **coleman mantles for gas lantern**6K/yr-4.3%16.1% conv. - **coleman propane lantern mantles**4K/yr+40.2%13.8% conv. - **gas lantern mantles**4K/yr+16.6%6.8% conv. - **lantern mantle**3K/yr-2.9%8.9% conv. - **coleman mantle**3K/yr-5.8%9.5% conv. - **coleman 21 mantle**3K/yr-36.4%14.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/white-gas/search-terms)
## **Top white gas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$41K30%$62K40%$83K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coleman 4-Pack String Tie Lantern Mantles Four Lantern Mantles for Fueled Lighting**Coleman**$6.58**4.8★11,256 rev](https://www.amazon.com/dp/B000J084KY) [2**Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles(10 Total Mantles)**FATCANMA**$6.89**4.6★201 rev](https://www.amazon.com/dp/B0DSJ1P5QN) [3**FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles**FATCANMA**$13.00**4.4★90 rev](https://www.amazon.com/dp/B0FDG74P37) [4![Coleman Insta-Clip Mantle (Pack of 2) [Set of 3]](https://m.media-amazon.com/images/I/51qEe+EkGnS.jpg)**Coleman Insta-Clip Mantle (Pack of 2) \[Set of 3\]**Coleman**$18.32**4.7★675 rev](https://www.amazon.com/dp/B01LBH017C) [5**FATCANMA 20-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles**FATCANMA**$8.96**4.4★109 rev](https://www.amazon.com/dp/B0F4R1QR86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Pcs Propane Lantern Mantle U-Shaped Lantern Mantles Suitable For Outdoor Lighting Fixtures Propane Lanterns for Camping (Green 10Pcs)**OLLBIT**$5.38**7 rev9mo ago](https://www.amazon.com/dp/B0FQCCB2WK) [**GYPNS Lantern Mantles for Coleman Lantern Replacement Parts**GYPNS**$7.00**38 rev12mo ago](https://www.amazon.com/dp/B0FK4L1BW6) [**FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles**FATCANMA**$13.00**90 rev1y ago](https://www.amazon.com/dp/B0FDG74P37) [**10 Pack U-Shaped Lantern Mantles Propane Lantern Mantle Upgrade Camping Lamp Mantle Gas Lamp Mantles Perfect for Outdoor Camping Fueled Lighting**ZNBSIXP**$6.00**86 rev1y ago](https://www.amazon.com/dp/B0FG7T3N55) [**20-Pack Propane Lantern Mantles- U-Shape Design for Propane Lamps-String Tie for Outdoor Camping Lanterns**HOMUS**$9.04**94 rev1y ago](https://www.amazon.com/dp/B0F5PL7D3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 Pcs Propane Lantern Mantle U-Shaped Lantern Mantles Suitable For Outdoor Lighting Fixtures Propane Lanterns for Camping (Green 10Pcs)**OLLBIT**$5.38**4.7★**▲ 158%**](https://www.amazon.com/dp/B0FQCCB2WK) [**Propane Lantern Mantles 10 Pack String Tie for Outdoor Camping Lanterns Easy Install**HOMUS**$7.15**4.9★**▲ 69%**](https://www.amazon.com/dp/B0DK4RZTNK) [**HGHN 4 Pack Lantern Mantles for Coleman Gas Lamp - Compatible with 2000 2500 2555 2600 Series | 3-Layer Accordion Shape with 2 Metal Clips | Long Lasting Easy Installation**HGHN**$8.81**4.5★**▲ 43%**](https://www.amazon.com/dp/B09H6NMV4B) [**FATCANMA 40-Pack Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles**FATCANMA**$13.00**4.4★**▲ 20%**](https://www.amazon.com/dp/B0FDG74P37) [**Upgrade Camping Lantern Accessories Camping Lantern Mantles for Coleman Standard String Tie #21 Mantles(10 Total Mantles)**FATCANMA**$6.89**4.6★**▲ 14%**](https://www.amazon.com/dp/B0DSJ1P5QN)
**~~View all trending →~~**
## **What buyers say about white gas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“Just as advertised”*
**Quality-Overall**15%
*“Excellent product”*
**Size-Overall**15%
*“Fit perfect”*
**Value For Money**13%
*“Best Value”*
**Brightness/Shine/Glow**6%
*“Nice and bright”*
**Durability**5%
*“Great durability”*
**Ease Of Use**4%
*“easy to use”*
**Efficiency**4%
*“Works very well”*
**Assembly/Installation**3%
*“Easy to install”*
**Functionality-Overall**2%
*“Worked just like excepted”*
### **What buyers complain about **
**Size-Overall**28%
*“I bought the wrong size is what I think”*
**Quality-Overall**12%
*“Not OEM quality”*
**Brightness/Shine/Glow**10%
*“Not very bright”*
**Value For Money**9%
*“Little expensive”*
**Strength**6%
*“Very fragile though”*
**Durability**6%
*“One mantle broke first time using it”*
**Ease Of Use**6%
*“Couldnt even use it”*
**Functionality-Overall**4%
*“Did not work as they should have”*
**Advertised Vs Actual Product**2%
*“although not as well as the brand name”*
**Color**1%
*“I was sceptical when I received them because the green color was faded looking”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**20%
**Value For Money**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Compatibility-Overall**2%
**Flammable**2%
**Brightness/Shine/Glow**2%
**Thin**1%
## **Common questions**
- **Is white gas profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the white gas niche?**
- 9 brands and 22 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in white gas?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.3%.
- **When does demand for white gas peak?**
- Demand peaks in Jan–Feb–Oct–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the white gas niche?**
- Listings span $5.38–$18.32; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.
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